Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 212

Marketing Content Marketing Data Social Media 212

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. A new product launch can have a predictable trajectory. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. This helps you internally and makes it easy to hire contractors for creative work. And even in "formal" B2B industries, having an online presence on social media is a must.

Brand 104

Brand Branding How To Measurement 104

Shift Communications

AUGUST 3, 2016

As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. Don’t Bury Creativity with Tactics. Strategy, strategy, strategy.but what is the strategy?”

B2B 60

B2B Interviews Product Launch Strategy 60

Waxing UnLyrical

DECEMBER 7, 2011

Sure, we may add a spark of creativity but “at the end of the day” (an expression I loathe, but one which illustrates the point) there is only one roadmap and we own it. We’re given problems – er, projects – and our sense memory blindly leads us through the steps. And before we know it, we get really good at sleepwalking.

Product Launch 99

Product Launch Social Media B2B Corporate 99

ImPRessions - Crenshaw Communications

MARCH 28, 2017

An innovative B2B tech client with a new product launch or newly generated source of funding is a slam-dunk for coverage that can quickly reach the target audience in a meaningful way. This is evidenced by companies like Starship Technologies, which closed a $ 17.2M

Measurement 120

Measurement Study Data Agency 120

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging.

Airlines 120

Airlines Exercises Fashion Print 120

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Author Jamie Heckler is the Senior Creative Manager at PR Newswire.

Product Launch 40

Product Launch Marketing How To B2C 40

Prohibition

JULY 27, 2021

It’s an app that is solely dedicated to video content and allows brands and users to be really creative and tap into the latest trends. Instagram is all about visual content making it a great platform for marketers to get creative. TikTok is a platform that has emerged recently and has taken the world of social media by storm.

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Video Social Media Media Instagram 62

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects.

Interviews 113

Interviews Publicity Technology Social Media 113

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies.

Brand 71

Brand Branding Marketing Fashion 71

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic.

Agency 54

Agency Healthcare Insurance Insurance 54

Prohibition

OCTOBER 7, 2022

LinkedIn has transformed in recent years to become a powerful ads platform, rivalling that of Facebook, Instagram and Twitter in the growing B2B space. This could be the history of the company, its values, an upcoming company event or a new product launch. How do LinkedIn ads run? How do LinkedIn ads run? Budget and bidding.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Buzzstream

FEBRUARY 28, 2025

So from affiliates, paid social, PPC, creative, um, and then PR as well, obviously, so we have a few different. So whether it’s to support kind of a product launch or key messages that a brand wants to, uh, Really kind of put out there and then there’s bigger creative campaigns as well. Alice: Yeah, sure.

Strategy 62

Strategy SEO Pitching Banking 62

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Get access to creative, out-of-the-box thinking. PR agencies often create creative and innovative strategies to get your brand noticed. Industry PR (B2B). Senior vs creative. Single PR project.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 Creativity? Affects Communication & Demand Generation Strategies. Competition?

Brand 40

Brand Branding How To Employee 40

NewsWhip

JUNE 10, 2021

So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? It comes down to product launches. Chris: We have to be aware of everything, quite frankly. It comes down to every customer service interaction.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Our own Chris Harihar offers some sage advice on navigating the world of B2B conferences. A B2B company can set itself up for success with some logistical planning and research. Get creative to stand out. B2B tech conferences can often get monotonous. See our earlier post for tips on how social media drives B2B PR.

Conference 95

Conference Trade Shows How To B2B 95

5W PR

NOVEMBER 18, 2024

The Future of PR – How to Build a Winning Strategy So, what does this mean for PR within MULO businesses, which target both B2B and consumer audiences? I emphasized why having a proactive, adaptable, detail-oriented, and creative team is essential.

Strategy 60

Strategy Leadership Product Launch Retail 60

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Lead with the weather.

Film 180

Film Small Business Pitching Comparison 180

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.

Marketing 62

Marketing Film Creativity B2C 62

Beyond PR

AUGUST 4, 2016

Though there are new social channels being launched regularly, these are among the most popular with B2C and B2B brands. Use the video option to tease upcoming product launches or company news. At PR Newswire (and especially for our senior creative manager Jamie Heckler!), With more than 1.65 BONUS CHANNEL!

Social Media 40

Social Media Pinterest Media Marketing 40

Prowly

MARCH 6, 2025

Overall style and aesthetic: The design choices and creative direction that provide a cohesive look and feel, reinforcing your brands personality. Example Apples minimalist design, sleek product aesthetics, and innovation-focused messaging. START MONITORING BRAND PRESENCE WITH PROWLY Why is brand identity important (for PR teams)?

Brand 80

Brand Branding How To Guidelines 80