ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Any Good PR Program Starts With The Customer. A classic B2B PR technique is to make the customer smart.

B2C 120

B2C B2B Software Consumer 120

ImPRessions - Crenshaw Communications

APRIL 18, 2023

That’s why some reputation management firms offer PR services and PR agencies often address reputation management. As a B2B tech PR firm with an understanding of how to use strategic public relations to impact brand positioning, our team frequently examines the intersection between PR and reputation management.

Reputation 333

Reputation Crisis Customer Service B2B 333

5W PR

APRIL 25, 2023

In the B2B sector, it can drive productivity, efficiency, and innovation. By processing vast amounts of data, learning from patterns, and making predictions, AI can help businesses make better decisions, reduce costs, and improve customer experiences. Improved Decision-Making B2B AI offers a major advantage: better decision-making.

B2B 97

B2B Customer Service Data Analytics 97

Sword and the Script

MARCH 29, 2022

The consulting firm polled 3,000 B2B decision-makers and found customers want an always-on, personalized, and omnichannel customer experience (CX) or they’ll leave. B2B loyalty is up for grabs,” according to a new report from McKinsey & Co. 76% of B2B decision-makers want performance guarantees backed by a refund.

B2B 106

B2B Company Software Mobile 106

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 175

Survey Social Media Consumer Media 175

Buzzstream

DECEMBER 6, 2024

Help a B2B Writer Help a B2B Writer is a platformless service that connects experts with B2B publishers. It is essentially the B2B version of what HARO/Connectively was (and now is Source of Sources). This tool is best for those looking to get featured on highly relevant B2B publications. Who is it best for?

Case Study 116

Case Study Pitching B2B Tools 116

Contently - Strategy

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. 7 More Essential B2B SEO tools 1.

SEO 89

SEO Content Marketing B2B Tools 89

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

” “We offer great customer service/value/reliability.” Not every sector is exciting or accessible, especially in B2B technology. ” Here are some classic responses: “Our people set us apart. We work hard to recruit the best.” ” “Our products are very high quality. Get personal.

How To 310

How To Transportation Software Employee 310

5W PR

APRIL 9, 2024

In the fast-paced B2B tech environment, new ground is continuously broken, but it’s not without its share of hazards. Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. Crisis management team Put together a dedicated squad responsible for PR crisis management.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Agility PR Solutions

MARCH 30, 2023

As helpful as it’s been with internal workflow like task automation, B2B companies (and B2C, for that matter) continue to struggle with using AI as a customer service tool—but with business buyers’ expectations now sky-high for seamless experiences, new research from market intelligence firm IDC asserts that getting the adoption of artificial intelligence (..)

Enterprise 78

Enterprise B2B B2C Customer Service 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

Thought leadership isn’t just for B2B brands. B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. They must offer ideas and inspiration, not just great products and services.

SEO 204

SEO Analytics B2B Measurement 204

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective.

B2B 60

B2B Leadership Customer Service Content Marketing 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Thought leadership is relevant not just to B2B organizations, but to consumer product companies. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. When submitting for a customer service award, be prepared to supply some numbers on customer reviews and testimonials. B2B campaign case studies have the same basic story structure.

Case Study 136

Case Study B2B Conference Industry 136

Flack's Revenge

DECEMBER 5, 2018

Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades. Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. And LinkedIn is a powerhouse for B2B lead generation and recruiting.

Social Media 149

Social Media Marketing Media B2B 149

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. B2B platforms. Transparency. LinkedIn has always been recognized as a place of high-quality educational articles.

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

B2B companies in the tech space are particularly adept at creating videos to demonstrate, explain, and announce their offerings. In the 2018 B2B Buyers Survey Report , 77 percent of buyers named “deployment time/ease of use” as the top variable in making a final decision on solution providers. Video can demonstrate and explain.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories.

Brand 149

Brand Branding Storytelling B2B 149

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? For B2B, the journey can be long; sales cycles can stretch for months or quarters. Are you set up to engage them quickly with customized information? How many hits we can get? Don’t forget to cross promote on social.

B2B 60

B2B Analytics Google B2C 60

Cision

MARCH 13, 2017

Social media has always been recognized as a strong customer service facilitator. Here’s a great example of how customer complaints and feedback can be converted into marketing: “Apple responds to people’s tweets with entire commercials” – via Mashable. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. The media and potential customers often overlook B2B organisations.

B2B 52

B2B Strategy eBook Small Business 52

Sword and the Script

JULY 30, 2019

Not any more than, a CRM database is customer service. If you enjoyed this post, you might also like: 7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before. Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity.

Marketing 107

Marketing Comparison Enterprise Technology 107

Sword and the Script

MAY 25, 2021

The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. 72% trust a business that “treats customers well, even in tough times.”. 72% trust a business “has good customer service/is responsive to problems.”.

Branding 112

Branding Brand Survey Customer Service 112

Agility PR Solutions

APRIL 9, 2023

CX leaders are increasingly turning to conversation AI to boost their customer service issues, which have become top priority in the post-pandemic age as the top-to-bottom customer experience has emerged as a leading factor in purchase decisions across B2B and B2C industries alike.

Consumer 78

Consumer B2C Customer Service Branding 78

Waxing UnLyrical

MARCH 25, 2013

And online, they have a great approach to social media, integrating customer service every step of the way. Lessons in Listening and Customer Outreach From Chobani is a post from: Waxing UnLyrical. They’ve invested in staff, formal outreach such as the CHOMobile Tours , and their new flagship store offline.

Customer Service 105

Customer Service Travel Facebook Web 105

5W PR

DECEMBER 26, 2019

Additional areas suggested by Databox were account-based marketing for B2B companies and link-building. The final one is using and leveraging the customer service center as a profit center. Marketing firm Mastered Marketing cited Facebook Messenger’s 1.3 billion users and 80% open rate as excellent reasons to embrace chat.

Marketing 113

Marketing Instagram Media SEO 113

Communications Conversations

DECEMBER 2, 2021

Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B). And the ad platforms have evolved to better support B2B orgs who want to drive more leads via networks like Linkedin. Driving awareness and engagement with customers. Not surprising.

Strategy 106

Strategy B2C B2B Resources 106

Cision

SEPTEMBER 19, 2016

Google Hangouts and Skype are more or less extensions of traditional customer service. While Google Hangouts remains inextricably tied to Google Plus instead of Google Contacts, customer-initiated Hangouts and Skype calls leverage the video and/or call platform rather than gleaning any social benefit. Google Hangouts / Skype.

Skype 120

Skype Facebook Customer Service Google 120

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Check out our services.]. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. Did you know? Cision announces plans to acquire Brandwatch.

Company 161

Company Tools Technology Software 161

Critical Mention

FEBRUARY 22, 2019

.” The rise of customer segmentation. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

wiredPRworks

DECEMBER 22, 2016

What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? You can read all 219 B2B marketing trends here. Top 10 B2B Marketing Trends. Marketing automation. Silos get busted in 2017. Event Engagement. Maggie Fitzgerald.

B2B 40

B2B Trends Marketing Customer Service 40

Norton's Notes

DECEMBER 4, 2015

So with that in mind you would think that Facebook would have a killer customer service team that would be agile, friendly, adaptable and helpful to get you to spend your money in the correct areas right? I thought the aim was to help your customer and make them happy? Is that arrogant?

Customer Service 28

Customer Service Facebook Social Media Agency 28

Contently - Strategy

NOVEMBER 14, 2018

Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. If you’re B2B, help people get better at their job and move up in their careers. And why are 75 percent of B2B organizations without a formalized content process? A model for success.

Leadership 106

Leadership Brand Branding How To 106

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Prediction, hope and a billion-dollar idea. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) No one has really cracked that code yet.

Marketing 212

Marketing Content Marketing Data Social Media 212

5W PR

MARCH 2, 2020

Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. The highlight of their 10 th annual study was the finding that 85% of respondents reported that their customers viewed their company as a trusted resource. .

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Waxing UnLyrical

JUNE 15, 2011

As a cable company, Comcast is notorious for poor customer service. However, they are able to leverage a personal experience to their Twitter account by humanizing the customer service experience. Bill Gerth is the trust agent for Comcast and he responds to customer inquiries and issues with his own voice.

Brand 86

Brand Branding Customer Service Twitter 86

Waxing UnLyrical

AUGUST 18, 2014

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. Does Too Much Technology Make Us Bored?

Crisis Communications 78

Crisis Communications Software B2B Crisis 78