ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. And there’s also the defensive side of real-time marketing.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Any Good PR Program Starts With The Customer. Support sky-high customer expectations. Use the data.

B2C 120

B2C B2B Software Consumer 120

Contently - Strategy

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. 7 More Essential B2B SEO tools 1.

SEO 89

SEO Content Marketing B2B Tools 89

5W PR

APRIL 25, 2023

In the B2B sector, it can drive productivity, efficiency, and innovation. By processing vast amounts of data, learning from patterns, and making predictions, AI can help businesses make better decisions, reduce costs, and improve customer experiences. Improved Decision-Making B2B AI offers a major advantage: better decision-making.

B2B 97

B2B Customer Service Data Analytics 97

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 176

Survey Social Media Consumer Media 176

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades. Are the social media waters still safe for marketing? And LinkedIn is a powerhouse for B2B lead generation and recruiting.

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

MARCH 29, 2022

The consulting firm polled 3,000 B2B decision-makers and found customers want an always-on, personalized, and omnichannel customer experience (CX) or they’ll leave. B2B loyalty is up for grabs,” according to a new report from McKinsey & Co. 76% of B2B decision-makers want performance guarantees backed by a refund.

B2B 106

B2B Company Software Mobile 106

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

” “We offer great customer service/value/reliability.” It made a last-ditch effort to sell to the library market instead – a move that was successful enough to offer a bridge to its ultimate digital strategy. Not every sector is exciting or accessible, especially in B2B technology. Get personal.

How To 310

How To Transportation Software Employee 310

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. So, where did this idea – that martech is marketing – originate. Because if martech is marketing, then businesses merely need to buy some technology. Martech is not marketing. Why does it matter?

Marketing 107

Marketing Comparison Enterprise Technology 107

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics B2B Measurement 204

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. An even hotter trend is content personalization , or using customer data or behavioral insights to create not just offers and promotions, but branded customized content for distribution through social or email channels.

Trends 124

Trends SEO Leadership Print 124

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. can all be labeled as PR activity. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Agility PR Solutions

MARCH 30, 2023

As helpful as it’s been with internal workflow like task automation, B2B companies (and B2C, for that matter) continue to struggle with using AI as a customer service tool—but with business buyers’ expectations now sky-high for seamless experiences, new research from market intelligence firm IDC asserts that getting the adoption of artificial intelligence (..)

Enterprise 78

Enterprise B2B B2C Customer Service 78

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective.

B2B 60

B2B Leadership Customer Service Content Marketing 60

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . marketers, Instagram reported that 96% said they plan on using Instagram stories ads in the next six months.

Marketing 113

Marketing Instagram Media SEO 113

5W PR

MARCH 2, 2020

Marketers who are successful in connecting with their target audiences would also attest to that, but is it happening? Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. Content Marketing. Why the contrast? Major Challenges.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. Others are loyal because of a good experience with product quality or customer service. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. When submitting for a customer service award, be prepared to supply some numbers on customer reviews and testimonials. B2B campaign case studies have the same basic story structure. Leverage the win.

Case Study 136

Case Study B2B Conference Industry 136

Sword and the Script

JULY 11, 2017

The Harvard Business Review (HBR) published a piece describing the modern challenge for CMOs and why these marketing leaders tend to not last but a few years in such roles. The authors say many CMOs are “limited mostly to marketing communications” and have “limited influence over” products and pricing, among other business factors.

Marketing 75

Marketing Leadership B2B Survey 75

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. B2B companies in the tech space are particularly adept at creating videos to demonstrate, explain, and announce their offerings. WebpageFX predicts that by next year, 90% of online content will be video.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? This data is most times at your fingertips: upfront user behavioral reports in your Google Analytics systems, your CRM, analyzing social audiences of the market and competitors, keyword research, etc. How many hits we can get?

B2B 60

B2B Analytics Google B2C 60

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. It substantiates the idea that when customers trust a business, they are more likely to take actions that benefit that business. 73% are willing to pay more for the product or service. Image credits: Unsplash and Marketing Charts.

Brand 112

Brand Branding Survey Customer Service 112

Sword and the Script

MARCH 2, 2021

The second reason is to acquire customers. For example, to gain a foothold in a new vertical market or geography. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. Check out our services.]. The third reason is to accelerate growth. Did you know?

Company 161

Company Tools Technology Software 161

Waxing UnLyrical

MARCH 25, 2013

They do something I always say is more important than marketing. Great service. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day? Great product. Right price.

Customer Service 105

Customer Service Travel Facebook Web 105

wiredPRworks

DECEMBER 22, 2016

What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? You can read all 219 B2B marketing trends here. Top 10 B2B Marketing Trends. Marketing automation. Personalization.

B2B 40

B2B Trends Marketing Customer Service 40

Sword and the Script

MAY 14, 2016

That sounds like sage advice for companies in the business-to-business market with a long sales cycle. And so leads is the theme for this week’s Unscripted Marketing Links : Who influences the buying decision, the role of the customer in online word-of-mouth, and the impact of PR in targeted business development: 1.

Marketing 60

Marketing B2B Local Customer Service 60

Contently - Strategy

NOVEMBER 14, 2018

How Dubin pulled it off is the stuff of marketing legend. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. doing improv comedy on the side.

Leadership 106

Leadership Brand Branding How To 106

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. Reputation plays a huge role in public relations for B2B.

B2B 52

B2B Strategy eBook Small Business 52

Cision

SEPTEMBER 19, 2016

The points of differentiation for these could make a particular platform very useful for communications and marketing professionals. Google Hangouts and Skype are more or less extensions of traditional customer service. B2B marketers and communications professionals may find value in using LinkedIn for this purpose as well.

Skype 120

Skype Facebook Customer Service Google 120

Communications Conversations

DECEMBER 2, 2021

And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B).

Strategy 106

Strategy B2C B2B Resources 106

Cision

AUGUST 31, 2015

If that’s even close to being true, you will have to shift your content marketing strategy. Click here for outside-the-box content marketing ideas in our free white paper! “If you’re a B2B, that doesn’t mean you’re immune to a crisis happening.” Bring your own unique story.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Waxing UnLyrical

JUNE 15, 2011

As a cable company, Comcast is notorious for poor customer service. However, they are able to leverage a personal experience to their Twitter account by humanizing the customer service experience. Bill Gerth is the trust agent for Comcast and he responds to customer inquiries and issues with his own voice.

Brand 86

Brand Branding Customer Service Twitter 86

Waxing UnLyrical

AUGUST 18, 2014

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. 4 content creation tips for B2B software companies.

Crisis Communications 78

Crisis Communications Software B2B Crisis 78

Shift Communications

JANUARY 5, 2016

A recent Demand Metric survey sponsored by Salesforce found that marketers feel most confident in their ability to drive awareness and attract new customers, but they fall short in retention and advocacy. In other words, marketers do a great job getting someone to look their way, but not such a great job at keeping them around.

Marketing 60

Marketing B2C Customer Service Facebook 60