ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Thought leadership is relevant not just to B2B organizations, but to consumer product companies. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. The lines keep blurring.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

JULY 6, 2016

Thought leadership isn’t just for B2B brands. B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. They must offer ideas and inspiration, not just great products and services. PR is about “influence.”

SEO 204

SEO Analytics B2B Measurement 204

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. When submitting for a customer service award, be prepared to supply some numbers on customer reviews and testimonials. B2B campaign case studies have the same basic story structure. Mark your calendar.

Case Study 136

Case Study B2B Conference Industry 136

Flack's Revenge

DECEMBER 5, 2018

Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades. Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. And LinkedIn is a powerhouse for B2B lead generation and recruiting.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories.

Branding 149

Branding Brand Storytelling B2B 149

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. Social media has always been recognized as a strong customer service facilitator.

SEO 229

SEO Social Media Tools Google 229

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. The media and potential customers often overlook B2B organisations.

B2B 52

B2B Strategy eBook Small Business 52

Waxing UnLyrical

MAY 19, 2014

Why: Trust and reputation are directly related to the value of business relationships. The Critical Role Of Emotions In B2B Purchasing. The Human Touch of Automation: A Customer Experience Experience. Ken Muller shares a personal experience where automation enhanced his customer service experience.

Customer Service 76

Customer Service Resources B2B Facebook 76

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

DECEMBER 3, 2019

PR wants to work with fair and reputable reporters the same way reporters want to work with credible sources. c) New Finn report unveils key factors that influence B2B purchasing decision makers via @BulldogReporter. “IT However, if you are looking for reporters to pitch on Instagram, good luck with that. How could that be?”.

Data 105

Data Enterprise Survey Instagram 105

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Don’t create custom hashtags. So, talk to your clients!

Content Marketing 58

Content Marketing Branding Brand Marketing 58

Prohibition

MARCH 21, 2024

Furthermore, advance AI tools can identify emerging customer preferences. This will allow organisations to refine approaches to customer services , tailor any marketing material and inform product development strategies. Get in touch with us today to find out how we could support you with your Public Relations.

Social Media 62

Social Media Trends Media Analysis 62

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?” We heard that old cliché about getting a seat at the table and having the ear of the CEO. As an example.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

FEBRUARY 5, 2019

For example, bring your PR and customer service teams into the advertising planning process. Part of the reason people lose their minds about customer service on social media is pure frustration. Give our services a try. 2) Make it really easy to complain another way. and use data to execute? Talk to Us !

Advertising 61

Advertising Advertising Social Media Twitter 61

Buzzstream

JANUARY 5, 2024

Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. Luckily, several free tools on the web help with email address verification.

How To 83

How To LinkedIn Tools Google 83

Communications Conversations

JANUARY 13, 2017

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. Historically, health insurance companies (like many areas of health care) are very B2B focused. Sometimes that means taking care of their customer service needs. Let’s meet Laura!

Insurance 60

Insurance Insurance Social Media Corporate 60

Buzzstream

JULY 10, 2024

Still, you can then develop these further speaking to customer service teams, sales teams and going, what are the questions people are asking are often a perfect starting point? And what that looks like differs greatly depending on whether you’re B2B or B2C, whether you’re in travel or fashion. Which tells a story?

Digital PR 98

Digital PR SEO Google Travel 98

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. AI and predictive analytics will dominate product roadmaps for technology companies in the service of strategic communicators and marketers.

Marketing 213

Marketing Content Marketing Data Social Media 213

5W PR

OCTOBER 20, 2020

Nearly all (99%) felt that purpose-driven companies would also gain a reputational benefit. Some encouragement may have come from an ANA (Association of National Advertisers) B2B study of 259 B2B leaders in association with the Harris Poll and consultancy firm Carol Cone on Purpose. Is your Brand ready to be Purpose Driven?

Branding 88

Branding Brand Survey Study 88

Contently - Strategy

AUGUST 11, 2022

Paid ads and content marketing have inverse reputations. However, ad spend is down , particularly in consumer and B2B tech. Once someone becomes a customer, it may be easy to forget about them and move on to the next lead. Anyone fed up with their internet provider and switched just because of poor customer service?

Content Marketing 135

Content Marketing Marketing Consumer Strategy 135

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

Even in the B2B sector, today’s customers, many of whom are millennials, want business leaders to be present and visible. A strong leader is expected to be a brand ambassador, a voice for corporate reputation, and even a social media influencer. A strong social profile can be a powerful differentiator.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Sword and the Script

DECEMBER 11, 2018

B2B companies are going to start micro-targeting messages by prospect readiness stage, and then support those email campaigns with surround sound from paid social to improve open rates.”. – Betsy Hindman | Hindman Company. 3) Emotional connection with customers. 16) Customer-centric companies win. “In

Social Media 116

Social Media Marketing Media Creativity 116