Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn. Distribution is a skill onto itself.

Leadership 206

Leadership B2B Marketing Study 206

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Need an extra pair of B2B marketing and PR hands?

Content Marketing 200

Content Marketing B2B Marketing How To 200

Sword and the Script

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Sword and the Script Media can help with B2B marketing, PR and social media.

Software 152

Software B2B Company Marketing 152

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

Contently - Strategy

AUGUST 16, 2024

But in the B2B space, LinkedIn is still king. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. I don’t know what the other 3% of B2B marketers are doing, but they’re clearly missing out. Ok, we know B2B marketers love LinkedIn and would be lost without it.

LinkedIn 98

LinkedIn Examples Branding Brand 98

5W PR

JANUARY 24, 2025

LinkedIn: The B2B PR Powerhouse LinkedIn has become essential for B2B public relations and corporate communications. This mixed approach maintains engagement while building brand authenticity. The platform’s professional audience and strong SEO performance make it ideal for thought leadership and corporate announcements.

Social Media 109

Social Media Branding Brand Crisis Management 109

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Now comes the big question: Should B2B brands use TikTok? B2B brands don’t always tug at the heartstrings of the audience when they’re selling technical products and services. It depends.

B2B 138

B2B Branding Brand B2C 138

Contently - Strategy

OCTOBER 15, 2020

B2B companies always have to think a step ahead. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.” ” There are only 214 million for “b2b software.”

B2B 143

B2B Trends Video Course 143

Cision

OCTOBER 26, 2015

For B2B marketers, the struggle is real. Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies. Last week, around 1,000 people attended MarketingProfs’ B2B Marketing Forum , a conference aimed to teach the latest B2B marketing best practices.

B2B 120

B2B Marketing B2C Employee 120

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

OCTOBER 12, 2021

Given my consulting work is almost exclusively B2B, this study looks especially helpful. Here’s what stood out for me as I look at the results through the lenses of B2B marketing and PR. For example, among businesses with 500 or more employees, 64% said tech spending would rise. Tech spending set to grow. 22% said inflation.

B2B 128

B2B Software Survey Study 128

Cision

NOVEMBER 2, 2015

Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. There were many great speakers who shared gems of information. Image: TopRank Online Marketing ( Creative Commons ).

B2B 120

B2B Marketing Content Marketing Technology 120

Cision

AUGUST 10, 2015

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. Want to learn how to turn your employees into brand advocates on social media?

Training 120

Training Employee Social Media Company 120

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. Direct marketing to customers and employees through timely emails is also useful. It can help deliver key messages, communicate expertise and drive thought leadership for business brands. Here are five of the most common.

Leadership 353

Leadership Insurance Insurance B2B 353

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. For example, let’s say you’re a B2B company that sells cybersecurity services. Reach out to learn how we can help.

B2B 118

B2B Social Media Company SMB 118

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. B2B Marketing Writers and the Sales Organization. The survey puts some data behind a long-standing problem in B2B marketing.

Survey 120

Survey B2B Marketing Interviews 120

Sword and the Script

SEPTEMBER 10, 2019

About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%.

Survey 105

Survey B2B Marketing Trade Shows 105

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. Not every sector is exciting or accessible, especially in B2B technology. There may be evidence to support them, which always helps. But, they’re not unique. Get personal.

How To 310

How To Transportation Software Employee 310

Sword and the Script

FEBRUARY 8, 2022

This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the market. Most buyers of B2B technology don’t believe vendors are completely honest. based B2B technology decision-makers. Do B2B buyers think tech vendors are honest?

Survey 23

Survey B2B Technology Reputation 23

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. Although it’s a larger company at over 200 employees, Mod Op’s leadership and culture reflect very similar values.

Agency 353

Agency Communications Marketing Leadership 353

ImPRessions - Crenshaw Communications

APRIL 18, 2023

As a B2B tech PR firm with an understanding of how to use strategic public relations to impact brand positioning, our team frequently examines the intersection between PR and reputation management. That’s why some reputation management firms offer PR services and PR agencies often address reputation management.

Reputation 333

Reputation Crisis Customer Service B2B 333

5W PR

APRIL 25, 2023

In the B2B sector, it can drive productivity, efficiency, and innovation. Improved Decision-Making B2B AI offers a major advantage: better decision-making. Increased Efficiency B2B AI can boost efficiency and productivity in business. Enhanced Customer Experience AI has the potential to improve the customer experience in B2B.

B2B 97

B2B Customer Service Data Analytics 97

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. For example, a tech company focused on connected TV can offer thoughts about what the company did to keep their employees engaged during the pandemic.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees.

Branding 323

Branding Brand eBook Advertising 323

Cision

MAY 5, 2015

The same holds true with your B2B brand. To “spice up” your B2B content creation , consider these five tips: 1. To “spice up” your B2B content creation , consider these five tips: 1. Visit with the CEO and long-time employees. Some quality is essential to you and you alone. Find out what it is and champion it!

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Sword and the Script

NOVEMBER 17, 2020

Diligence and accuracy in owned media publishing allows B2B to foster a relationship with a subscribed audience and build credibility for the organization in the process. The 2021 B2B Content Marketing Benchmarks, Budgets, and Trends Report by the Content Marketing Institute and MarketingProfs is an example. I don’t agree.

Content Marketing 97

Content Marketing B2B Marketing Examples 97

Sword and the Script

JULY 30, 2024

We can help with B2B marketing, PR and social media. Here’s who PR pros say consumers find “very trusted” – 50% say other customers; 17% say employees; 10% say social media influencers; 10% say journalists; 7% say celebrities; and 3% say executives. B2B organizations will need sales and post-sales teams to help here 3.

Survey 176

Survey Social Media Consumer Media 176

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

This is particularly true for B2B categories where products or services need explanation and customers face a learning curve. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands.

Marketing 310

Marketing Product Launch Corporate Viral 310

Agility PR Solutions

JULY 12, 2020

On the heels of massive workplace disruption, new research from B2B ratings and reviews firm Clutchfinds employees saying that COVID-19 has damaged their corporate culture. Already, 63 percent of employees spend less time socializing with their colleagues—both in-person and virtually—since COVID-19 was declared a pandemic.

Employee 78

Employee B2B Corporate Trends 78

Sword and the Script

FEBRUARY 13, 2024

CEO listening session with employees At one point the CEO flew in from the headquarters in another city to meet with the division leadership. As part of that, the division set up a meet-and-greet with some of the employees. I was chosen, along with perhaps 10 or 15 other employees. It’s both a strength and a weakness.

Software 170

Software B2B Employee Meeting 170

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. B2B content marketers serve an average of four audiences. Webinars are a long-time staple of B2B marketing.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. but if I had to guess it would easily be north of 50% employee comments.

LinkedIn 74

LinkedIn Employee Survey Internal 74

ImPRessions - Crenshaw Communications

JUNE 8, 2021

With this in mind, what are the go-to questions aspiring public relations employees should ask in an interview? . Future employees should be able to list several things they love about their company to make it appealing. Do you want a place that values their employees as much as their work?

Interviews 296

Interviews Employee Agency Company 296

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).

Survey 183

Survey Marketing B2B Study 183

Prohibition

OCTOBER 2, 2023

Struggling to make your B2B marketing ‘sexy’? Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. But there’s a huge difference between short-term and long-term ROI.

B2B 77

B2B Trends Strategy B2C 77

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Take my agency; we focus on tech PR, with a particular focus in B2B technology. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Specialized agencies have specialized needs. Good questions for a tech PR interview.

B2B 159

B2B Apparel Product Launch Agency 159

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 211

Writing Communications Marketing B2B 211