B2B Infographics International 
Inbound PR
APRIL 30, 2019
We use it in inbound marketing, we use it in inbound PR , we use it in internal communication, we use it any time we need to interact with an audience. In fact, 88% of B2B content marketers say that creating content makes their audience view their organisation as a credible and trusted resource. Content has become a business asset.
ImPRessions - Crenshaw Communications
NOVEMBER 9, 2021
In B2B PR , earned media and content naturally go together — or at least, they should. There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. Relevant content can support SEO and even lead generation.
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Sword and the Script
DECEMBER 28, 2022
Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.
Onclusive
SEPTEMBER 13, 2017
PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. If you are in a B2B space, personal value drives nearly twice the commercial outcomes as business value. PR is now being fueled by the omnipresence of digital content.
ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. A personalized way to attract talent. Video can demonstrate and explain.
Sword and the Script
APRIL 13, 2019
Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. B2B product companies spend 8.7% Generally, “B2B product companies outsource marketing at 2X the rate of other sectors.”. of the budget to 11.4%.
Sword and the Script
DECEMBER 22, 2020
B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).
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