Sword and the Script

JANUARY 14, 2017

1) B2B Messaging: Add More Insight and Less Product. An article titled, Messaging Mess: Research Reveals Looming Disconnect Between B2B Messaging Beliefs and Actions , finds that much of the content B2B companies produce focus too heavily on promoting features and benefits of the product.

B2B 60

B2B Pitching Survey Journalism 60

Prohibition

MAY 22, 2023

Whether it is an animated infographic or a floating head interview clip, a video is likely to be more engaging to a viewer than a static infographic or a still from the interview with quote text. This is the most popular ad type for bringing more insight and personality to an ad.

Creativity 62

Creativity Social Media Advertising Advertising 62

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective. They focus on trivialities.

How To 120

How To Tools Exercises Viral 120

Contently - Strategy

SEPTEMBER 21, 2018

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. going rate for an article that doesn’t require a ton of research or interviews starts at about $400. Visual assets like infographics are more expensive.) Not defining your target audience. What are their job titles?

Content Marketing 111

Content Marketing Print Analysis Web 111

Prohibition

APRIL 13, 2023

For example, you can use interviews from your videos to create a podcast series that focuses on expert insights. Convert To Infographics Infographics are an effective way to share information visually. When created and optimised successfully, infographics will often encourage users to share the content.

Video 62

Video Infographics Social Media Instagram 62

Sword and the Script

MAY 5, 2020

>>> Looking for a B2B tech PR with expertise and execution? For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. Images and infographics are an excellent way to provide context to your news story.

Pitching 92

Pitching Survey Journalism System 92

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. I interviewed all the people who would be stakeholders in our work,” she told us. “I Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Podcasts: Offer podcast episodes that delve into industry trends, expert interviews, and deep insights. Case Studies: B2B buyers require evidence of real-world success.

B2C 52

B2C Case Study B2B Infographics 52

Sword and the Script

MAY 24, 2016

He also graciously agreed to answer a few follow-up questions by email for the Off Script interviews series on these pages. Sales and marketing alignment are often cited as pivotal in B2B circles – what tips do you have for aligning these two functions? Tell us a little bit about Sandler and your presence in the greater Atlanta area.

System 0

System Training Infographics Print 0

PR 20/20

FEBRUARY 7, 2023

According to Demand Gen Report , over half of B2B buyers rely on content to research their buying decisions. Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

NOVEMBER 29, 2016

This is a sure-fire path to fail in content marketing, and a central theme of a piece by the analyst firm Gartner on content marketing , stemming from an interview with Joe Pulizzi of the Content Marketing Institute. Studies suggest that especially in B2B, upwards of 70% of content goes unused.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

FEBRUARY 3, 2018

Other readers liked these related posts: 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. For anyone that’s straddled the Atlantic Ocean in marketing, that a delicious piece of trivia for ‘marketeers’ from Jason Miller of LinkedIn in an interview with Kerry O’Shea Gorgone. 2) The long-term value of content marketing.

Content Marketing 67

Content Marketing Creativity Apparel Marketing 67

Buzzstream

FEBRUARY 1, 2024

Quote/Interview Pitch Outreach Template Pitching quotes from a thought leader, C-suite executive, or relevant spokesperson for a third-party report or news event is a great way to get press mentions and links. Ensure your post is compelling, the graphics are original and high quality, and your infographic topic is relevant to your site.

Pitching 87

Pitching Infographics Survey Resources 87

MaccaPR

OCTOBER 5, 2015

As proof, a Content Marketing Institute survey found 70% of B2B marketers are creating more content than they did one year ago. Here's just a sampling of popular content types: blogs, case studies, e-books, e-newsletters, events, infographics, microsites, presentations, research reports, videos, webinars and white papers. Prioritize.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work.

How To 48

How To Agency Writing Interviews 48

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. LinkedIn - LinkedIn is a powerhouse for B2B marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. In a past MaccaPR interview with content marketing guru Joe Pulizzi , we discussed that a content marketing department can actually create another silo.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Landis PR

DECEMBER 11, 2023

Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Create Engaging Content: Content is the vehicle that carries your brand message. Develop content that is informative, relevant, and engaging.

Strategy 59

Strategy Company Communications Construction 59

Beyond PR

MAY 12, 2016

Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Everyone (including your client) responds to visual content better.

Agency 40

Agency Real Estate Film Video 40

Contently - Strategy

SEPTEMBER 18, 2024

As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas. For example: Multimedia content: Videos, infographics, podcast An estimated 3.63 So, what’s the key to successfully capturing curiosity in commercial audiences? Creativity.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. rather than just sharing a link to each show through Twitter, we pull out our interview guests’ compelling quotes and place these quotes in tweets with a dedicated link to the show landing page. An example comes from B2B software, of all places.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. AI will ‘humanize’ B2B sales and marketing. Tom Pick | Webbiquity LLC.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

PRSay

APRIL 19, 2016

If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach.

Communications 79

Communications Pinterest Reddit Radio 79

Buzzstream

DECEMBER 11, 2024

infographics, data studies) can be repurposed. And we were like, we put a bunch of data around the sentiment on social around these two games and which one was going to have a bigger launch and we brought to life this like massive infographic, this amazing research and it was great. That was like the original YouTube for B2B.

Reddit 77

Reddit How To LinkedIn Digital PR 77