Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Vice President, Marketing Technology. If you need an acid test for compelling content, show it to a literate child at bedtime. If they’re immediately bored, then your storytelling isn’t compelling. Other great examples of this?

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. If you are in a B2B space, personal value drives nearly twice the commercial outcomes as business value. PR is now being fueled by the omnipresence of digital content.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Rock the Status Quo

NOVEMBER 3, 2014

Like pitching a fancy schmacy spatula to a technology reporter, it completely misses the mark. I’ve just launched a new infographic that takes a look at the secret costs of being single or in a relationship. THE PITCH This example of a bad pitch came in just this morning. Morale of the story? It’s that simple.

Pitching 167

Pitching Infographics Small Business Media Relations 167

Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. B2B prospects want published pricing.

B2B 91

B2B Report Survey Marketing 91

5W PR

APRIL 18, 2024

Navigating the B2B tech media landscape is a bit like taking on a digital jungle, full of both opportunities and treacherous pitfalls. Today’s B2B tech buyers hold the power of information at their fingertips. Digital and social media The B2B tech media landscape is now ruled by the digital domain.

B2B 78

B2B Media LinkedIn Infographics 78

Sword and the Script

APRIL 13, 2019

Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. B2B product companies spend 8.7% Generally, “B2B product companies outsource marketing at 2X the rate of other sectors.”. of the budget to 11.4%.

Study 137

Study Survey Infographics B2B 137

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).

Survey 183

Survey Marketing B2B Study 183

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

MAY 14, 2015

Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Understanding who your audience is should be the very first step in your content marketing plan – and even though we’re talking about B2B, we’re NOT talking about personas here. Vice President, Marketing Technology.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. Taking advantage of infographics, still images, and video will be much more eye-appealing, and it makes a journalist’s job easier if strong visuals are involved.

Pitching 140

Pitching Infographics B2B Study 140

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. You’d pay for a photo shoot or an infographic or a video production, right? I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR.

Pitching 228

Pitching Agency Social Media Creativity 228

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. This number includes content creation, distribution, technology, and talent. The success of institutional finance content goes to show that B2B marketing doesn’t have to be dry or boring.

Financial 106

Financial Industry Report Insurance 106

Shift Communications

SEPTEMBER 16, 2016

For those of us who work on the business-to-business (B2B) side of SHIFT, it’s almost always an ask in agency RFPs issued by prospective clients and it’s usually included in many of our new business presentations. A well-structured B2B thought leadership campaign might start with PR, but it certainly doesn’t end with it.

Leadership 60

Leadership B2B Infographics Data 60

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Are Facebook Ads Any Good for B2B Marketing?

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 16, 2014

In B2B in 2015, we will see…Marketing ops will come of age,” writes Doug Kessler of Velocity Partners , based in the UK. More than just driving consensus on what is and what is not a qualified lead – and then routing those accordingly – I see marketing ops as the engine behind marketing automation, to include people, process and technology.

Content Marketing 125

Content Marketing Marketing Writing Infographics 125

Sword and the Script

MAY 30, 2017

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Where and How B2B Marketing Generates Leads it Likes [Study]. More importantly, the metrics – the proof this stuff sells enterprise technology – are compelling.

Content Marketing 100

Content Marketing Marketing Enterprise Infographics 100

Sword and the Script

JUNE 12, 2018

The commentary in the tracked changes was corny, so question is, could this work in B2B marketing ? There are a lot of technology vendors out there pitching better collaboration. The B2B Advantages of Working with a Boutique PR Firm. A Creative Press Release for B2B Tech. I think it could with the right context.

Creativity 62

Creativity Infographics B2B Corporate 62

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Whitepapers.

Infographics 72

Infographics Case Study Video Survey 72

Landis PR

AUGUST 23, 2021

Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. I also think it’s wacky when I get asked to publish an infographic. The Delta variant is also looming ahead. What is your dream assignment?

Meeting 69

Meeting Media B2B Transportation 69

Contently - Strategy

SEPTEMBER 21, 2018

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Visual assets like infographics are more expensive.) According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. Not defining your target audience. What are their job titles?

Content Marketing 110

Content Marketing Print Analysis Web 110

Sword and the Script

JUNE 7, 2016

Mapping content to B2B buying stages. That’s according to a survey of 262 business technology buyers by the Arketi Group , a PR firm based in Atlanta as reported by MarketingProfs. That’s according to a survey of 262 business technology buyers by the Arketi Group , a PR firm based in Atlanta as reported by MarketingProfs.

Survey 60

Survey Marketing B2B Infographics 60

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Here’s the list of PR technology companies I’m watching. >>> Looking for a B2B tech PR with expertise and execution?

Pitching 91

Pitching Survey System Journalism 91

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing.

Marketing 79

Marketing Publicity Survey Study 79

Beyond PR

JANUARY 5, 2017

News releases have long been a valuable brand awareness tactic for brands ranging from B2B, to B2C, to non-profit and more. Infographics. But did you know that they can also drive qualified leads for your business? Document and prepare for distribution across your brand’s key channels, which should at the very least include: Web.

Case Study 55

Case Study Study B2C Infographics 55

Sword and the Script

DECEMBER 10, 2019

True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. AI will ‘humanize’ B2B sales and marketing.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Prohibition

MAY 14, 2024

X gave an example of ‘Users who are leaders in technology’ the AI then created an audience of users who fit this description. LinkedIn shares new list of tips to help maximise campaign performance LinkedIn has shared another infographic with advertisers to help with their campaign performance.

Advertising 62

Advertising Advertising Social Media B2C 62

Cision

AUGUST 26, 2015

Demand generation content marketing for B2B high tech industry. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Author, speaker & consultant for B2B content marketing, social media, PR & search. Jason Falls (@JasonFalls) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 110

Healthcare Content Marketing Industry Trends 110

PR 20/20

JULY 9, 2020

Using technology. Thanks to the following tools and technologies, your team can take your content to the next level, so you’re efficiently creating and effectively distributing content, and most importantly, connecting with the right audience, at the right time, on the right channel. One of the best suggestions? Source: Canva.

Google 90

Google SEO Trends Content Marketing 90

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. An example comes from B2B software, of all places. Sometimes, an image can even spark an idea for a story. So if imagery inspires you, start there.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 18, 2018

Today she works primarily with small and medium B2B clients and some nonprofits. MG: The technology. Even with all the technology and social media, etc., If the PR team creates content, that can be posted on your site, shared on social media and perhaps repurposed in other ways – infographics, blog posts, even press releases.

Publicity 68

Publicity Storytelling Pitching Nonprofit 68

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Here’s how to pitch this blog.

Survey 87

Survey Media Relations Report Media 87

PR 20/20

JANUARY 3, 2019

5 Actionable Ways to Apply B2B Content Marketing Trends in 2019. Thanks to Content Marketing Institute and MarketingProfs, we have a wealth of B2B content marketing information from this year’s B2B Content Marketing Benchmarks, Budgets and Trends Report. In this post, other top marketing minds weigh in on the topic.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Shift Communications

JULY 20, 2015

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. SHIFT is unique among PR agencies in that it not only has Account Services teams, but a Creative Services team and Marketing Technology team as well.

Agency 60

Agency Creativity Infographics eBook 60

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. In the technologically-advanced world we live in (i.e. 91% of B2B buyers prefer to consume interactive or visual versus static content. Repurposed Ebooks, Infographics or Whitepapers.

eBook 48

eBook Infographics Survey How To 48

Sword and the Script

FEBRUARY 29, 2020

>>> Looking for a B2B tech PR with expertise and execution? Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” These markets included technology, financial series, higher education and legal services, among others. Give our services a try.

Content Marketing 79

Content Marketing Study Analysis Marketing 79