Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. What’s their writing style, what’s their background, is there a common thread in their articles? You’d pay for a photo shoot or an infographic or a video production, right? The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Sword and the Script

DECEMBER 16, 2014

While my own writing on these very pages often laments how far we have to go – one thing that struck me in reading through this year’s predictions was the realization of just how far we’ve come. In B2B in 2015, we will see…Marketing ops will come of age,” writes Doug Kessler of Velocity Partners , based in the UK.

Content Marketing 125

Content Marketing Marketing Writing Infographics 125

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. Sometimes it’s helpful to write a press release lead first, to see in black and white what an ideal headline might be. Keep the results you’re looking for in mind.

Survey 120

Survey How To Construction Infographics 120

Barokas

JULY 3, 2019

In a DemandGen Content Preferences survey , B2B buyers confirmed the importance long form content plays in their decisions. Write with the sole aim of adding value to the reader, educating them and influencing them to share in your view of the topic. Quality writing takes time, practice and an investment in reading the work of others.

Case Study 100

Case Study B2B Survey Infographics 100

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Don’t miss these useful posts: The B2B Advantages of Working with a Boutique PR Firm. Are Facebook Ads Any Good for B2B Marketing? Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

JANUARY 14, 2017

1) B2B Messaging: Add More Insight and Less Product. An article titled, Messaging Mess: Research Reveals Looming Disconnect Between B2B Messaging Beliefs and Actions , finds that much of the content B2B companies produce focus too heavily on promoting features and benefits of the product. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Journalism 60

Contently - Strategy

OCTOBER 9, 2024

In fact, according to LinkedIn : 40% of B2B marketers surveyed say LinkedIn is the most effective channel for driving high-quality leads. They can help B2B companies looking to establish credibility, smaller companies and startups who want to make their mark as an authority in their field, or large companies looking to build their brand.

LinkedIn 91

LinkedIn Analytics Banking Writing 91

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Institutional finance content spans B2B coverage about investment banking and global markets, like this Goldman Sachs report on geopolitical risk. Create social videos and infographics.

Financial 106

Financial Industry Report Insurance 106

Sword and the Script

DECEMBER 2, 2014

Increasingly, buyers have already made a decision before even speaking to sales; talking to sales is increasingly the last possible stop before writing a digital check. I’m willing to bet that’s true no matter what the trade or industry, but can certainly vouch for B2B circles. Her calls all go to voicemail now. I never call her back.

Web 120

Web LinkedIn Infographics Meeting 120

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). Authority: Write what you know. The Google Algorithm. It’s called ‘owned media’. Owned Links.

Google 113

Google Guidelines Web B2C 113

Buzzstream

NOVEMBER 6, 2024

For instance, consumer brands may benefit from monthly data reports, while B2B might be more effective with quarterly or annual releases. And that was before everybody was writing stats posts. But if you’re a Salesforce writer writing a sales trends piece with data, everyone will cover that, of course. Vince: Yeah.

Digital PR 83

Digital PR SEO Data Report 83

Contently - Strategy

SEPTEMBER 18, 2024

As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas. “Creativity” doesn’t mean every blog post or whitepaper you write is drastically different from the one before it. For example: Multimedia content: Videos, infographics, podcast An estimated 3.63

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Demand generation content marketing for B2B high tech industry. Want to learn Ann’s writing rules for PR? Jeff Barrett – @BarrettAll . ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Prohibition

SEPTEMBER 19, 2024

In this digital age, traditional methods of press release writing are no longer enough to stand out. By blending effective SEO strategies with press release writing, you can not only increase visibility but also ensure your message reaches the right audience. Enter SEO (Search Engine Optimisation).

SEO 62

SEO Engineering B2C Writing 62

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective. They focus on trivialities.

How To 120

How To Tools Exercises Viral 120

Sword and the Script

JUNE 7, 2016

Mapping content to B2B buying stages. The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Top 5 Challenges Facing B2B Marketers in 2016. Also see: The CMO Survey with Social & Mobile Marketing Takeaways.

Survey 60

Survey Marketing B2B Infographics 60

Contently - Strategy

SEPTEMBER 21, 2018

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Visual assets like infographics are more expensive.) As Fox writes: As we collaborated with our marketing teams, they began featuring athenaInsight regularly in campaigns. Not defining your target audience. What are their job titles?

Content Marketing 110

Content Marketing Print Analysis Web 110

PR 20/20

NOVEMBER 29, 2016

Why are you writing? And yet, only 37% of B2B content marketers have a written content marketing strategy. Why are you writing more posts, creating more videos, or designing more infographics? Step 1: Write down your goals. Once you figure out these goals, write them down. Which percentile are you in?

Content Marketing 40

Content Marketing Writing Marketing Tools 40

Landis PR

AUGUST 23, 2021

I also think it’s wacky when I get asked to publish an infographic. When I was little, I always wanted to write for People magazine. Then, I entered the B2B world by accident and quickly realized that there are plenty of famous people in the B2B space. What elements or characteristics do you look for in a story? .

Meeting 69

Meeting Media B2B Transportation 69

Sword and the Script

AUGUST 16, 2016

If you need experienced B2B help with PR, content marketing, or social media be sure to check out. Studies suggest that especially in B2B, upwards of 70% of content goes unused. Re-write white papers as long form contributed articles. our services page and contact us to discuss it. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. An example comes from B2B software, of all places. cookies ‘n cream.

Creativity 100

Creativity Pitching Writing Conference 100

Prohibition

MAY 14, 2024

LinkedIn shares new list of tips to help maximise campaign performance LinkedIn has shared another infographic with advertisers to help with their campaign performance. This one focusses on how AI, attribution and measurement can all be used to maximise results for B2B marketers – definitely worth a look over.

Advertising 62

Advertising Advertising Social Media B2C 62

Buzzstream

FEBRUARY 1, 2024

I specialize in guest post writing and noticed that your site doesn’t rank for [keyword] while your competitor [competitor site name] does. If you’re interested, I can write this article for you. So, when writing a broken link building template, make it as easy as possible for your target to find and change whatever you need.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

MAY 5, 2020

>>> Looking for a B2B tech PR with expertise and execution? Images and infographics are an excellent way to provide context to your news story. Here’s the list of PR technology companies I’m watching. If you’re a vendor, here’s how to get into the column. >>> Give our services a try.

Pitching 91

Pitching Survey System Journalism 91

Sword and the Script

DECEMBER 10, 2019

True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. AI will ‘humanize’ B2B sales and marketing.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Blog writing 101 Know your audience What are your audience’s needs? Why do I need a blog? What do they want to know? What keeps them up at night?

Blogging 62

Blogging SEO Engineering Mobile 62

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. and for B2B services it was 10.1%.

Marketing 79

Marketing Publicity Survey Study 79

Sword and the Script

DECEMBER 18, 2018

Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” Today she works primarily with small and medium B2B clients and some nonprofits. Telling stories, creating messages, writing – it’s all in a PR pro’s repertoire. >>>

Publicity 68

Publicity Storytelling Pitching Nonprofit 68

Sword and the Script

DECEMBER 17, 2016

I’ve been a longtime advocate of Facebook ads in B2B , it just requires thinking a bit differently about targeting. In a piece for Marketing Land titled New wave of referrer spam wrecking Google Analytics data , columnist Jonathan Hochman writes: “A new surge of referrer spam is damaging Google Analytics data sets.

Analytics 60

Analytics Data Report Measurement 60

PR 20/20

FEBRUARY 7, 2023

According to Demand Gen Report , over half of B2B buyers rely on content to research their buying decisions. Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Blog posts A blog is great for addressing your prospective customer's specific pain points.

Examples 52

Examples eBook Infographics Analytics 52

Buzzstream

DECEMBER 1, 2023

Pitchable content in the SaaS world typically falls into one of these two (or sometimes multiple) buckets: Infographics/Animation/Videos/Data Visualizations Surveys/Reports Tools/Templates Interactives/Calculators Complete Guide But before you create your content, you must ensure an audience exists.

Examples 133

Examples Software Pitching Tools 133

Sword and the Script

FEBRUARY 29, 2020

>>> Looking for a B2B tech PR with expertise and execution? Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” According to the survey results: “bloggers who write longer content are far more likely to report success.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Contently - Strategy

JUNE 11, 2020

But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Epic, a B2B healthcare software company, has also been active on this front.

Healthcare 110

Healthcare Content Marketing Industry Trends 110

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? Several years ago PR community actively discussed infographics – a new exciting format to present complex information.

Infographics 63

Infographics Corporate Policies Reputation 63