Sword and the Script

DECEMBER 31, 2024

Read more: Early stage B2B tech startups dont invest enough in marketing [peer-reviewed study] Number 2. Just 5% of B2B tech buyers are ready to purchase now This piece explores the source of this statistic because its applicability to your business has enormous implications on how you invest your B2B marketing budget.

B2B 151

B2B Marketing Leadership Study 151

Sword and the Script

JULY 9, 2024

Below I’ve identified a few journalism statistics that give such perspective – along with some suggestions for taking action. >>> Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media.

Survey 183

Survey Journalism Report Pitching 183

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That’s according to a new paper published in a peer-reviewed journal by two academics Gary L.

B2B 182

B2B Study Marketing Education 182

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. That landed with me because most of my paid work is anuran B2B SaaS and software. I just hadn’t thought about software that way. Let’s talk.

Software 176

Software Measurement B2B Training 176

Shift Communications

SEPTEMBER 16, 2014

When you’re a B2B startup, you face those same challenges and the realization that your packaging may not always be as shiny as that new dating app or ride sharing service. But as we all know, B2B startups can be successful. Here are a few ways to get in front of the media as a B2B startup: Launch. the list goes on.

B2B 144

B2B Report Pitching Journalism 144

Ishmael's Corner

AUGUST 15, 2023

The Wall Street Journal challenged the use of the “i” word over ten years ago: “Businesses.more The post Deconstructing a Wall Street Journal Story on Innovation appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Journalism 144

Journalism Storytelling Communications Company 144

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. . The pros and cons of sponsored content in PR. Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. Assess your audience.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

Ishmael's Corner

OCTOBER 4, 2016

For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. The post How Does a B2B Customer Story Crack The Wall Street Journal? Often,more.

B2B 73

B2B Journalism Storytelling Communications 73

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Agility PR Solutions

MARCH 7, 2024

2024 presents a formidable challenge for B2B brands seeking to stand out. The battleground has shifted, with two significant factors redefining the rules of both communications and brand engagement: the proliferation of AI-fueled content and the gradual fading of traditional journalism.

B2B 110

B2B Journalism Media Brand 110

Buzzstream

DECEMBER 6, 2024

Help a B2B Writer Help a B2B Writer is a platformless service that connects experts with B2B publishers. It is essentially the B2B version of what HARO/Connectively was (and now is Source of Sources). This tool is best for those looking to get featured on highly relevant B2B publications. Who is it best for?

Case Study 116

Case Study Pitching B2B Tools 116

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Data-driven journalism is the future.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Gay Flashman suggests that B2B organisations should become publishers to engage with customers and prospects. Her new book Powerful B2B Content was published earlier this month by Kogan Page. This isn’t journalism in the traditional sense.

B2B 88

B2B Journalism Case Study Storytelling 88

PRSay

DECEMBER 7, 2023

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

Journalism 189

Journalism Real Estate Survey Report 189

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Undergraduate degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism.

B2B 203

B2B Policies Case Study Enterprise 203

Sword and the Script

FEBRUARY 4, 2025

Do you have the relationships to get us into top-tier publications like The Wall Street Journal and the Financial Times ? The question prospective clients and employers need to ask is: how do you earn coverage when you dont have a relationship with a journalist?

Financial 149

Financial Report Pitching Journalism 149

ImPRessions - Crenshaw Communications

JULY 27, 2021

I became interested in PR because I was looking for fields adjacent to journalism, so I assumed there would be plenty of research involved to go along with writing. But the difference to me is that marketing isn’t as focused on corporate or brand reputation as what we typically do in B2B PR. You need excellent research skills.

Conference 368

Conference Pitching Writing Agency 368

PRSay

MARCH 5, 2025

Ten years ago, clients wanted marquee coverage in The Wall Street Journal or The New York Times. If youre a B2B organization looking to reach business leaders in health care, for example, those executives might not read Forbes every day, but they are reading health care trades to get their industrys latest news.

Media Relations 97

Media Relations Measurement Media Tools 97

Sword and the Script

JULY 23, 2024

Generally, what’s bad for journalism is also bad for public relations – at least from a media relations perspective. We can help with B2B marketing, PR and social media. PR tips from a su rvey of ~1,000 journalists by Muck Rack Muck Rack polls reporters around the world every year for their “State of Journalism Report.”

Pitching 195

Pitching Analysis Report Survey 195

5W PR

FEBRUARY 5, 2025

Research from the Content Marketing Institute shows that 80% of top-performing B2B content marketers prioritize building audiences through owned media channels. REI’s Co-op Journal exemplifies this approach, mixing product knowledge with genuine outdoor expertise.

Brand 78

Brand Branding Media Journalism 78

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. I never said this at the time, but now I can admit: I don’t really know what that means.

Interviews 296

Interviews How To Reddit Journalism 296

Cision

OCTOBER 4, 2017

Multimedia is a crucial component to impactful modern-day journalism. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Visual Content Impacts Your Performance.

How To 282

How To Storytelling B2C Measurement 282

Prowly

MARCH 12, 2025

Simple reason: your audiences are reading magazines and journals and they aren't going anywhere. B2B companies care about mentions in trade publications. You get a base of magazines and journals from which you can automatically collect mentions. Buying separate subscriptions to specialized journals can cost $300-1,200 each.

Print 104

Print Strategy How To Newspapers 104

ImPRessions - Crenshaw Communications

APRIL 23, 2019

In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. Here’s how B2B tech companies can develop a standout funding PR strategy for their next round. Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million.

How To 149

How To B2B Pitching Storytelling 149

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Take my agency; we focus on tech PR, with a particular focus in B2B technology. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Specialized agencies have specialized needs. Good questions for a tech PR interview.

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. It provides in-depth journalism and insight into the most important news and trends shaping cybersecurity, like breaches, vulnerability, threats, and more. They often break news before anyone else. Dark Reading. InfoSecurity Mag.

Enterprise 296

Enterprise Journalism Trends Resources 296

ImPRessions - Crenshaw Communications

JULY 28, 2023

There is a Search Engine Journal but no Sales Tech Journal. Then there are B2B tech sites like DemandGen Report which cover sales tech alongside other areas like martech. Chili Piper is an inbound conversion platform for B2B revenue teams. and LinkedIn. So, the landscape is highly fragmented, on top of being limited.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01 billion by 2024.”.

B2B 91

B2B Marketing LinkedIn Content Marketing 91

Sword and the Script

JANUARY 2, 2024

It’s worked out splendidly because it perfectly characterizes the approach to B2B marketing and PR I profess to clients. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue.

Blogging 144

Blogging Software B2B Survey 144

Sword and the Script

DECEMBER 26, 2023

B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Something similar has happened in B2B marketing over the last 20 years. So, more companies are chasing fewer in-market customers in B2B and doing so at the expense of brand.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

JUNE 20, 2023

The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. I recommend any PR or marketing person with responsivities that induce media relations download a copy of the 2023 State of Journalism Survey and have a look for yourself.

Twitter 157

Twitter Survey Journalism Social Media 157

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Photo credit: Pixabay ( CC0 1.0 ) .

Journalism 69

Journalism Brand Branding Advertising 69

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. It looked at the 870 responses from B2B organizations in North America out of the 2,190 worldwide that took the survey. B2B marketers are also claiming success.

Content Marketing 69

Content Marketing B2B Survey Analysis 69

Shift Communications

SEPTEMBER 15, 2016

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. Here are some steps to keep in mind when thinking about measuring and reporting on the success of a B2B tech hit through Google analytics.

Analytics 60

Analytics Google B2B Data-Driven PR 60