Shift Communications

SEPTEMBER 16, 2014

When you’re a B2B startup, you face those same challenges and the realization that your packaging may not always be as shiny as that new dating app or ride sharing service. But as we all know, B2B startups can be successful. Here are a few ways to get in front of the media as a B2B startup: Launch. the list goes on.

B2B 144

B2B Report Pitching Journalism 144

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously.

Study 161

Study Media Relations Media B2B 161

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> Give our services a try.

Survey 173

Survey Media Relations Pitching Media 173

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. . The pros and cons of sponsored content in PR. Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334

PRSay

DECEMBER 7, 2023

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

Journalism 189

Journalism Real Estate Survey Report 189

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Those hours, of course, include studying trade journals, reviews, and analyst reports.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Data-driven journalism is the future.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Ishmael's Corner

OCTOBER 4, 2016

Virtually every national and global company desires coverage in the business media. For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish.

B2B 73

B2B Journalism Storytelling Communications 73

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Also, see these related posts.

Media Relations 84

Media Relations Media Trade Shows Journalism 84

Sword and the Script

JULY 23, 2024

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. We can help with B2B marketing, PR and social media.

Pitching 195

Pitching Analysis Report Survey 195

Sword and the Script

FEBRUARY 4, 2025

Do you have the relationships to get us into top-tier publications like The Wall Street Journal and the Financial Times ? The question prospective clients and employers need to ask is: how do you earn coverage when you dont have a relationship with a journalist?

Financial 147

Financial Report Pitching Journalism 147

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 93

Media Relations Automotive Media Survey 93

Sword and the Script

MARCH 10, 2019

Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder. It’s harder to know who is media and who isn’t.

Survey 118

Survey Media Relations Corporate Communications 118

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Alan Murray, who spent years at the Wall Street Journal as a reporter and editor before taking the reins at Fortune magazine, summed it up this way: ‘One, they don’t trust us.

Media Relations 93

Media Relations Media Content Marketing Corporate 93

Sword and the Script

JUNE 20, 2023

So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering.

Twitter 157

Twitter Survey Journalism Social Media 157

ImPRessions - Crenshaw Communications

JULY 28, 2023

Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. There is a Search Engine Journal but no Sales Tech Journal. Chili Piper is an inbound conversion platform for B2B revenue teams.

B2B 156

B2B Journalism Enterprise LinkedIn 156

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Take my agency; we focus on tech PR, with a particular focus in B2B technology. Understanding and articulating strategy as it relates to tech and vertical trade media and currency in hot topics like artificial intelligence or blockchain — these qualifications are now equally critical for success. Where do you get your news?

B2B 159

B2B Apparel Product Launch Agency 159

Sword and the Script

JANUARY 2, 2024

It’s worked out splendidly because it perfectly characterizes the approach to B2B marketing and PR I profess to clients. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue.

Blogging 143

Blogging Software B2B Survey 143

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01

B2B 91

B2B Marketing LinkedIn Content Marketing 91

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. It provides in-depth journalism and insight into the most important news and trends shaping cybersecurity, like breaches, vulnerability, threats, and more. They often break news before anyone else. Dark Reading. InfoSecurity Mag.

Enterprise 296

Enterprise Journalism Trends Resources 296

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. 1) How reporters view social media, embargoes and exclusives. Check out our services.

Survey 87

Survey Media Relations Report Media 87

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. It found that Forbes , Business Insider and The Wall Street Journal are the most pitched publications in the U.S. The Wall Street Journal 80%.

Study 179

Study Communications Survey Pitching 179

ImPRessions - Crenshaw Communications

JUNE 28, 2023

These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation. For PR, the task is to highlight these opportunities while navigating the hurdles related to privacy, access, and hardware requirements.

Technology 170

Technology Strategy Privacy Healthcare 170

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 113

Survey Industry Leadership Study 113

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. This is what the trend in content marketing is about.

Journalism 69

Journalism Brand Branding Advertising 69

Sword and the Script

DECEMBER 26, 2023

” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Something similar has happened in B2B marketing over the last 20 years.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Typically clients should be asking who is our target customer and what media do they consume. For some B2B clients, a story in a highly targeted trade journal is much more effective than coverage in top dailies. Overall the best PR partnerships include joint goal-setting for media relations and reviewing on a regular basis.

Skype 149

Skype Interviews Viral B2B 149

Sword and the Script

DECEMBER 16, 2021

social media, content, etc.). The media relations struggle is real. Some 60% of respondents say media relations is harder or much harder compared to last year – while about one-third (35%) say it’s about the same. Read the whole post: The Media Relations Struggle is Real; Experts Describe What it May Mean for PR.

Publicity 174

Publicity Survey Pitching Creativity 174

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. He joins from a B2B payments platform where he was the senior executive in charge of sales. Top challenges facing journalism. >>> Looking for help with B2B marketing and PR?

Survey 178

Survey Software B2B Pitching 178

Sword and the Script

DECEMBER 19, 2023

Here’s why B2B needs PR 55% of B2B tech decision-makers look to B2B news outlets for information first, but placements have value across the whole buying lifecycle. Read more: PR ought to be in the B2B marketing mix because that’s where tech buyers look first 5. Need an extra pair of B2B marketing and PR hands?

B2B 109

B2B Survey Pitching Software 109

Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. Here are some media tips to get started: For Business Press, Think Verticals. That’s where we come in. Emily Adams.

B2B 60

B2B Media Automotive Pitching 60

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a percentage of revenue , B2B product organizations invest 6.3% Statistics about content marketing.

Survey 107

Survey Marketing B2B Content Marketing 107

Bianchi Biz Blog

MAY 30, 2024

But implementing the PESO model approach without a strong earned media relations component won’t generate much success. If you’re looking to reach new potential customers, attract new talent and educate investors, do not look over traditional PR and media relations just because it takes a little more effort and time.

Automotive 91

Automotive Engineering Mobile SEO 91

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. Below are ten proven tips for successful media interviews. Keep in mind these are offered from the perspective of the typical B2B announcement or story pitch. Don’t miss these related posts: Media Relations: Proven Ways to Get More Out of It.

Interviews 62

Interviews B2B Media Report 62

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale.

Marketing 212

Marketing Content Marketing Data Social Media 212