Ishmael's Corner

OCTOBER 4, 2016

For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. The post How Does a B2B Customer Story Crack The Wall Street Journal? Often,more.

B2B 128

B2B Journalism Storytelling Communications 128

Sword and the Script

FEBRUARY 4, 2025

Do you have the relationships to get us into top-tier publications like The Wall Street Journal and the Financial Times ? There are reporters who will open an email pitch if youve proven to be a historically reliable source. Thats the question one prospective customer a founding executive at a startup asked me a while back.

Financial 149

Financial Report Pitching Journalism 149

ImPRessions - Crenshaw Communications

JULY 27, 2021

How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories. What did I learn then, and how similar is my current experience to it? Business knowledge is important .

Conference 368

Conference Pitching Writing Agency 368

Shift Communications

SEPTEMBER 16, 2014

When you’re a B2B startup, you face those same challenges and the realization that your packaging may not always be as shiny as that new dating app or ride sharing service. But as we all know, B2B startups can be successful. Here are a few ways to get in front of the media as a B2B startup: Launch. the list goes on.

B2B 144

B2B Report Pitching Journalism 144

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. . The pros and cons of sponsored content in PR. Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Data-driven pitches win points with journalists.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. Assess your audience.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Ishmael's Corner

OCTOBER 4, 2016

For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. The post How Does a B2B Customer Story Crack The Wall Street Journal? Often,more.

B2B 73

B2B Journalism Storytelling Communications 73

Sword and the Script

MAY 18, 2021

Fifty-three percent of journalists receive more than 50 pitches a week, and 28% receive more than 100 per week. Yet most journalists (69%) say only a quarter (or less) of the pitches they receive are relevant to their audiences.” Open and response rates to email story pitches. The Wall Street Journal 80%. TechCrunch 85%.

Study 180

Study Communications Survey Pitching 180

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. Details like that make a byline more than just another pitch.

Interviews 296

Interviews How To Reddit Journalism 296

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.

Software 146

Software Pitching Ethics Technology 146

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. They often break news before anyone else. Dark Reading.

Enterprise 296

Enterprise Journalism Trends Resources 296

Sword and the Script

MAY 16, 2020

2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received.

Survey 173

Survey Media Relations Pitching Media 173

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: PR ought to be in the B2B marketing mix because that’s where tech buyers look first 5. PR Tech Sum No.

B2B 109

B2B Survey Pitching Software 109

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI.

Survey 179

Survey Software B2B Pitching 179

Sword and the Script

JANUARY 14, 2017

1) B2B Messaging: Add More Insight and Less Product. An article titled, Messaging Mess: Research Reveals Looming Disconnect Between B2B Messaging Beliefs and Actions , finds that much of the content B2B companies produce focus too heavily on promoting features and benefits of the product. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Journalism 60

Sword and the Script

JUNE 20, 2023

The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. Is it a steady stream of pitches to a registration form? Do you need help with B2B tech marketing and PR? This is audience identification 101.

Twitter 157

Twitter Survey Journalism Social Media 157

Sword and the Script

JANUARY 2, 2024

It’s worked out splendidly because it perfectly characterizes the approach to B2B marketing and PR I profess to clients. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. How has PR Changed?

Blogging 144

Blogging Software B2B Survey 144

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01 billion by 2024.”.

B2B 91

B2B Marketing LinkedIn Content Marketing 91

Sword and the Script

DECEMBER 16, 2021

Reporters receive hundreds of pitches. The State of the Media survey by Cision, which surveyed 2,700 journalists, found, “More than 1 in 4 journalists (28%) receive over 100 pitches per week with most ending up in the virtual trash due to irrelevance. Reporters respond to just 3% of pitches. It appears Forbes opens even fewer.

Publicity 175

Publicity Survey Pitching Creativity 175

Sword and the Script

JULY 26, 2022

It means you spend a lot of time researching publications, figuring out their editorial point of view, drafting pitches, getting rejections or no response at all, and all potentially with no reward. Now, start crafting your pitches. Make your pitch as personalized as possible. Fortunately for you, the bar is pretty low.

Media 185

Media Pitching Agency Guidelines 185

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. Muck Rack Daily Muck Rack is already a valuable tool for anyone in PR, and their newsletter is perfect for not only daily industry insights/trends, but also keeping tabs on moves in the journalism and media world.

Company 203

Company Case Study Trends Crisis Management 203

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. >>> Looking for a B2B tech PR with expertise and execution? PR pros “sent an average of 16 pitches per day to journalists, as compared to 14 in March.”

Pitching 92

Pitching Survey Journalism System 92

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. While your PR team is targeting tech outlets such as Wired and Recode with the same story, they’re also pitching Elle Décor and Real Simple, emphasizing how the fridge makes a décor statement while making home life easier altogether.

Marketing 170

Marketing Measurement Trends Web 170

Sword and the Script

DECEMBER 26, 2023

B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Something similar has happened in B2B marketing over the last 20 years. So, more companies are chasing fewer in-market customers in B2B and doing so at the expense of brand.

Writing 211

Writing Communications Marketing B2B 211

Shift Communications

SEPTEMBER 15, 2016

We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch , but when that pitch turns into a great piece of coverage for your client, there are data-driven strategies you can take to measure the success of the hit. Step 1: Ask for access. Step 2: Confirm goals. Emily Wienberg. Account Manager.

Analytics 60

Analytics Google B2B Data-Driven PR 60

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Conflicting interests. Photo credit: Pixabay ( CC0 1.0 ) .

Journalism 69

Journalism Branding Brand Advertising 69

Shift Communications

NOVEMBER 12, 2014

It’s not every workplace that you can be talking bylines or B2B strategy one minute and Beyoncé or Tom Brady the next – needless to say, the water cooler/kegerator conversation never fails to impress. Wall Street Journal / WSJ Off Duty. 99 Problems But a Pitch Aint One. So how do we stay so smart? Well, we read, a lot.

Knowledge Base 141

Knowledge Base Blogging B2B Agency 141

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. PR measures up.

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

APRIL 18, 2020

>>> Looking for a B2B tech PR with expertise and execution? 1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. Give our services a try.

Trade Shows 126

Trade Shows Content Marketing Conference Marketing 126

Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. One of the most common requests we get from B2B tech clients is an increase in business press coverage. Unless you’re Facebook, Google or Apple, landing a hit in The Wall Street Journal or New York Times is no easy feat—but that’s not to say it can’t be done.

B2B 60

B2B Media Automotive Pitching 60

Ishmael's Corner

OCTOBER 29, 2014

You can’t pitch Facebook — put the “Dear Facebook, a new startup is going to disrupt …” letter away — but PR needs to put its technical chops to work in understanding what it takes for a client to gain more than its fair share of that 20 percent traffic. Do B2B audiences depend on the FB News Feed to find stories related to their jobs?

Facebook 148

Facebook Media Storytelling Retail 148

Shift Communications

OCTOBER 13, 2016

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. As someone who has worked with both consumer, consumer technology and B2B companies, I can hopefully provide some useful insight – with one key caveat: I switched over to the B2B side 2.5

B2B 60

B2B Consumer Strategy Pitching 60

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 114

Survey Industry Leadership Study 114

Buzzstream

NOVEMBER 6, 2024

For instance, consumer brands may benefit from monthly data reports, while B2B might be more effective with quarterly or annual releases. It was easier to sour those relationships more quickly just because they were getting pitched all the time, but yeah, I really like this. Is this approach harder to pitch to a client?

Digital PR 83

Digital PR SEO Data Report 83