PRSay

MARCH 5, 2025

If youre a B2B organization looking to reach business leaders in health care, for example, those executives might not read Forbes every day, but they are reading health care trades to get their industrys latest news. With the news media landscape fragmented, we must reach the right audiences and use more insight to measure PR success.

Media Relations 97

Media Relations Measurement Media Tools 97

Sword and the Script

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Sword and the Script Media can help with B2B marketing, PR and social media.

Software 151

Software B2B Company Marketing 151

5W PR

JANUARY 24, 2025

Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach. LinkedIn values professional insights and thought leadership. LinkedIn: The B2B PR Powerhouse LinkedIn has become essential for B2B public relations and corporate communications.

Social Media 109

Social Media Brand Branding Crisis Management 109

Sword and the Script

JUNE 25, 2024

And that means maybe some of the struggles in B2B marketing, especially in tech, might be from the seeds of our own cultivation Does B2B marketing feel harder today? It’s become a pervasive premise of many debates in B2B marketing. Sword and the Script Media can help with B2B marketing, PR and social media.

B2B 173

B2B Marketing Exercises Sports 173

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

B2B 170

B2B How To Instagram Reddit 170

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

Sword and the Script

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

B2B 136

B2B Survey Marketing Measurement 136

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. A blog with B2B sales attribution. The results were clear and measurable.

B2B 109

B2B Leadership Marketing Blogging 109

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Timing is everything, even in B2B Tech PR. Peg your pitch to the right occasion The B2B tech sector offers unique opportunities to make the most out of holidays, events and occasions in PR strategies. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage.

B2B 156

B2B How To Privacy Retail 156

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. 3 recent surveys predict #B2B #marketing budgets will get a boost in 2025 1. And I have.

Google 156

Google Course Survey YouTube 156

Sword and the Script

JUNE 18, 2024

And as I look back on those times, I think the economy in B2B SaaS feels reminiscent of the dot-com bubble (failed unicorns are arguably a product of irrational exuberance). Sword and the Script Media can help with B2B marketing, PR and social media. He’s been writing a lot about how B2B marketing needs a makeover.

B2B 163

B2B Government SMB Real Estate 163

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 137

Measurement B2B Google Financial 137

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe”. We analyzed 117,473 media articles published between Jan 1 and Dec 31, 2021, about a representative sample of B2B and B2C companies across a broad set of industries.

Consumer 370

Consumer Publicity Media Analysis 370

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. What are the PR industry trends for the new year? One example?

Trends 333

Trends Industry Government Data 333

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. For example, let’s say you’re a B2B company that sells cybersecurity services.

B2B 118

B2B Social Media Company SMB 118

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. And the measures of success cited were typically backlinks and organic search traffic. I drew the “distribution” category. These are all good goals and solid results.

Content Marketing 153

Content Marketing B2B Marketing eBook 153

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. discussion of weird Google results we had observed.

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. PR today is about SEO.

SEO 204

SEO Analytics B2B Measurement 204

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. B2B Marketing Writers and the Sales Organization. The survey puts some data behind a long-standing problem in B2B marketing.

Survey 120

Survey B2B Marketing Interviews 120

Burrelles Fresh Ideas

APRIL 16, 2024

However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 94

B2B Marketing Measurement Social Media 94

5W PR

MARCH 12, 2025

According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions. Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships.

Case Study 78

Case Study Brand Branding Ethics 78

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. Consumption.

Measurement 128

Measurement Analytics Tools Survey 128

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer.

Survey 183

Survey Marketing B2B Study 183

5W PR

FEBRUARY 5, 2025

Research from the Content Marketing Institute shows that 80% of top-performing B2B content marketers prioritize building audiences through owned media channels. They provide permanent homes for your thought leadership and allow you to address customer questions and concerns in depth.

Brand 78

Brand Branding Media Journalism 78

ImPRessions - Crenshaw Communications

JULY 10, 2019

One of the most effective engines of executive visibility is the bylined article, which B2B PR experts routinely help craft. White papers are key collateral in the B2B world, as they can enjoy a long life as educational documents designed to move sales prospects toward buying decisions – while remaining overtly non-self-promotional.

Case Study 231

Case Study Writing Pitching SEO 231

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. 12 Ways to Leverage Your Existing Investment in B2B Webinars. Talk to Us!

Trade Shows 99

Trade Shows B2B Conference Marketing 99

Contently - Strategy

OCTOBER 18, 2022

Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Brandwatch : Measure customer sentiment, how you stack up to your competitors online, and your brand perception. They’re afraid they might do it wrong or of what they might find.

B2B 127

B2B Company Survey Enterprise 127

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. A Chief Marketer report found the content most effective at moving prospects through the B2B sales funnel are articles and blogs [49%]. ( B2B Lead Generation ). 78% of B2B marketers say better quality content has driven success. ( B2B Content Marketing ). B2B Lead Generation ).

Content Marketing 140

Content Marketing Social Media SEO Publicity 140

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Here are a few predictions that PR pros should take note of as we enter February.

Trends 187

Trends Video B2C Measurement 187

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01 billion by 2024.”.

B2B 91

B2B Marketing LinkedIn Content Marketing 91

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

If part of your 2016 B2B PR planning is to invest in a top-notch PR firm , don’t go ahead without incorporating these eight key questions into your decision-making criteria. Look for examples of work that demonstrate a grasp of strategy and thought leadership where relevant. Can you provide some recent, relevant case histories?

B2B 159

B2B Creativity Agency Meeting 159

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Thought leadership content is persuasive. One type of earned media content that is often intrinsic to B2B and political campaigns is the op-ed. An interesting study seems to confirm that high-value content like op-ed pieces in reputable publications are indeed persuasive. Earned media offers credibility.

SEO 227

SEO Agency Policies Reputation 227

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” It’s true interpersonal and it’s true in leadership and group dynamics. Thought leadership requires actual thought and leadership. When asked “How much you trust that institution to do what is right?”

Government 152

Government Survey Ethics Media 152

Sword and the Script

OCTOBER 11, 2022

The internal meetings and communications that on-staff comms people have to do prevents them from having the time and focus required to write and edit the content marketing and thought leadership.”. Comparing B2B and B2C answers. Another difference is among companies that straddle both B2B and B2C markets.

Agency 172

Agency B2C B2B Survey 172