Sword and the Script

OCTOBER 29, 2024

Measurement. You develop a defined process for promoting it – from publication to measurement – and let the program run. Campaigns require a lot of setup to get to the execution. It’s heavy lifting. Creative briefs. Review and approval. And on and on. Campaigns are finite too. They start and end. That means the workload cycle repeats.

Marketing 216

Marketing eBook Guidelines B2B 216

Sword and the Script

DECEMBER 3, 2024

That landed with me because most of my paid work is anuran B2B SaaS and software. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.”

Software 176

Software Measurement B2B Training 176

Onclusive

SEPTEMBER 13, 2017

If you are in a B2B space, personal value drives nearly twice the commercial outcomes as business value. PR’s effectiveness can then be measured with impactful business metrics , just like other aspects of the marketing mix. Now is the time to invest in PR Attribution and PR Measurement solutions.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Sword and the Script Media can help with B2B marketing, PR and social media.

Software 152

Software B2B Company Marketing 152

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2020

For top B2B PR firms , approaching reporters and tech influencers carries a great deal of responsibility. There are some small measures that can maximize efforts to B2B technology media. Here are eight tips and tricks to form positive relationships with top B2B tech reporters and influencers with the goal of getting a story.

B2B 193

B2B Pitching Technology Report 193

Sword and the Script

JUNE 25, 2024

And that means maybe some of the struggles in B2B marketing, especially in tech, might be from the seeds of our own cultivation Does B2B marketing feel harder today? It’s become a pervasive premise of many debates in B2B marketing. Sword and the Script Media can help with B2B marketing, PR and social media.

B2B 174

B2B Marketing Exercises Sports 174

Sword and the Script

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. For example, most marketers said they actively run campaigns and measure results for just a couple of months. That’s always the case in B2B marketing , no?

B2B 180

B2B Marketing Survey Creativity 180

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

Sword and the Script

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. But that hasn’t stopped marketers from sending a greater volume of messages.

B2B 180

B2B Marketing Survey Study 180

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 162

Leadership B2B Study Survey 162

Sword and the Script

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

B2B 138

B2B Survey Marketing Measurement 138

Sword and the Script

NOVEMBER 5, 2024

Muck Rack pitches a “hit score” in latest release Muck Rack published a roundup-style release with features aimed at PR measurement. The company isn’t just pitching it as a measurement tool, but also a tool for decision support. >>> Need help with B2B marcom – without draining your budget? Let’s talk.

Software 156

Software Wikipedia B2B Pitching 156

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. PR specialists may find it challenging to tailor their messages to specific audience segments or measure campaign performance with precision.

B2B 170

B2B How To Instagram Reddit 170

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. I don’t remember the exact results, but I remember it was underwhelming – less than 100 views, let alone anything else measurable. Recent B2B marketing video statistics.

B2B 139

B2B Video Marketing Survey 139

Sword and the Script

NOVEMBER 10, 2020

B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion. Most B2B marketers aren’t thrilled with their own content. According to a survey by Radix Communications , “68% of B2B marketers are not proud of their own content.”. Check out our services.

B2B 175

B2B Marketing Survey Case Study 175

Sword and the Script

JUNE 18, 2024

And as I look back on those times, I think the economy in B2B SaaS feels reminiscent of the dot-com bubble (failed unicorns are arguably a product of irrational exuberance). Sword and the Script Media can help with B2B marketing, PR and social media. He’s been writing a lot about how B2B marketing needs a makeover.

B2B 164

B2B Government SMB Real Estate 164

5W PR

JANUARY 24, 2025

Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach. LinkedIn: The B2B PR Powerhouse LinkedIn has become essential for B2B public relations and corporate communications. This mixed approach maintains engagement while building brand authenticity.

Social Media 109

Social Media Branding Brand Crisis Management 109

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 169

B2B Study Blogging Survey 169

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.

B2B 148

B2B Marketing Survey Software 148

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Timing is everything, even in B2B Tech PR. Peg your pitch to the right occasion The B2B tech sector offers unique opportunities to make the most out of holidays, events and occasions in PR strategies. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. Asking for a customer’s permission to brag about their solution can be daunting for a B2B marketing or PR team.

Case Study 298

Case Study Study B2B Creativity 298

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees.

Branding 323

Branding Brand eBook Advertising 323

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. And the measures of success cited were typically backlinks and organic search traffic. I drew the “distribution” category. These are all good goals and solid results.

Content Marketing 154

Content Marketing B2B Marketing eBook 154

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. The post How Stone Temple Kills it with B2B Marketing Videos appeared first on. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Burrelles Fresh Ideas

APRIL 16, 2024

However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 94

B2B Marketing Measurement Social Media 94

Sword and the Script

OCTOBER 8, 2020

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? Here are some of the other highlights: 2021 B2B Content Marketing: What Now? It provides distribution.

Content Marketing 108

Content Marketing B2B Marketing Survey 108

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. For example, let’s say you’re a B2B company that sells cybersecurity services.

B2B 118

B2B Social Media Company SMB 118

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. B2B Marketing Writers and the Sales Organization. The survey puts some data behind a long-standing problem in B2B marketing.

Survey 120

Survey B2B Marketing Interviews 120

Sword and the Script

NOVEMBER 19, 2024

The sample was about evenly split between B2B and B2C. The report says winning marketing teams are “3 times more likely to be fully integrated” by a measure of 39% for winning marketers versus 12% for the laggards. Moreover, those marketing teams that “connect brand and demand” tend to “consistently outperform competition.”

Study 148

Study Branding Brand Marketing 148

Sword and the Script

JANUARY 21, 2025

You can get all these posts on audio one week after they publish on the B2B Marketing and PR podcast and its on all the key platforms like Apple , Amazon and Spotify. 3 recent surveys predict #B2B #marketing budgets will get a boost in 2025 1. And I have. CMOs say marketing budgets grow to 12.7% of revenue @chrismoorman 2.

Google 157

Google Course Survey YouTube 157

Cision

OCTOBER 4, 2017

Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption. It works too.

B2B 117

B2B Consumer Marketing Survey 117

Onclusive

MAY 12, 2022

The purpose of this study was to understand the relationship between certain characteristics of media articles and PR-driven website traffic and actions measured by PR Attribution – essentially, how predictive the following characteristics are of an individual article driving website traffic and actions: ? Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. PR measurement improves Sasha Dookhoo believes measurement will only improve for PR campaigns in 2024. “PR Media professionals will be turning to more specialized platforms to assist in their work.

Trends 333

Trends Industry Government Data 333

5W PR

MARCH 15, 2025

A B2B software company might adopt a more professional tone, while a lifestyle brand targeting Gen Z might use casual language and current slang. Success comes from maintaining these elements across all digital touchpoints while measuring and adjusting based on performance data. Professional or conversational?

Branding 78

Branding Brand Guidelines Storytelling 78

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. The last interaction?

Measurement 87

Measurement Survey Web Software 87

Agility PR Solutions

MAY 2, 2023

In the wake of a vastly fluctuating economy, new research from B2B precision demand marketing firm Integrate reveals how marketing budgets, priorities, and sentiments have changed in the past six months—and the new challenges marketers are having in validating their budget spend.

B2B 78

B2B Measurement Data Marketing 78