ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. The B2B buyers’ journey is famously long-tailed and competitive. In many cases they support a path to a market leadership position.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

JUNE 24, 2021

There are many skills that are valuable at a B2B (business-to-business) PR agency. Whether it’s that keen news sense or superb research chops, it’s important for B2B PR teams to master a diverse skill set and to have an aptitude for fast learning. Without it, there’s nothing to track or pitch. They’re always up-to-date.

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. They should be an integral part of any B2B PR strategy. . Fewer paywalls = more eyeballs.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . We do this through a meet-and-greet pitch. In this type of pitch, we introduce the new officer and explain what their new role is at the organization, highlighting their accomplishments in past roles.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

MARCH 3, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking. For us in the B2B tech space, riding a news wave can be very successful. Stay alert for B2B technology changes.

B2B 256

B2B Pitching Conference Privacy 256

Prowly

JANUARY 23, 2025

Pitching to trade media requires surgical precision. In B2B PR, you want to impact the decision-makers: executives, managers, C-suite Theres no better feeling than proving to your stakeholders that your media placements shortened the sales cycle. Dont: Guess who to pitch. Do: Develop a screening system.

Pitching 104

Pitching How To Media B2B 104

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

In fact, earned media may seem simple when a company has news, but it’s not always so straightforward, particularly for B2B PR. Once the exclusive runs at an agreed upon date and time, the story can be pitched widely to the broader media targets. Earned media isn’t always simple. That’s where the right media strategy comes in.

Pitching 177

Pitching B2B Product Launch Report 177

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Agility PR Solutions

SEPTEMBER 29, 2021

B2B lead generation is the process of recognizing your target customers and encouraging them to buy your company’s products and services. It allows you to identify market segments that are likely to respond to your pitch. B2B lead […]. B2B lead […].

B2B 188

B2B Pitching Marketing Company 188

5W PR

NOVEMBER 25, 2024

In the competitive landscape of B2B tech, effective public relations can be a game-changer. Implementing these strategic PR tactics and continuously measuring and analyzing results can build credibility, foster trust, and drive business growth in the competitive B2B tech landscape.

B2B 78

B2B Company Crisis Management Measurement 78

Sword and the Script

JULY 23, 2024

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. We can help with B2B marketing, PR and social media.

Pitching 195

Pitching Analysis Report Survey 195

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

DECEMBER 3, 2024

That landed with me because most of my paid work is anuran B2B SaaS and software. The company is also thinking about reducing off-topic PR pitches, which is a good thing because many PR software companies do not mention this when launching new products. I just hadn’t thought about software that way. Propel launches 2.0 Let’s talk.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Here’s a look at the most reliable ways to generate content that supports a B2B brand outside of earned media. One form of content that works particularly well for B2B brands is the white paper. The findings or data from a white paper can also be pitched out to the media. That’s why podcasts should be on every media pitch list.

Case Study 390

Case Study B2B Study Interviews 390

Sword and the Script

OCTOBER 29, 2024

We put a similar program in place for contributed articles, pitches and press releases too. If you enjoyed this post, you might also like: 3 benchmarks for your B2B marketing budget as a percentage of revenue The post Build marketing and PR programs rather than executing campaigns appeared first on Sword and the Script.

Marketing 215

Marketing eBook Guidelines B2B 215

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. Instead, it actually opens up a whole new avenue to explore with a given pitch: bylined content.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. For B2B companies, an educated customer is like gold.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

So, B2B PR professionals have a small window to catch their attention, hold it enough for them to actually read a pitch, and find it interesting enough to want to take action. The media pitch should also be short and personalized. Winning pitches are engaging, timely and succinct. Compelling subject lines.

Pitching 193

Pitching Writing Media Advertising 193

ImPRessions - Crenshaw Communications

MARCH 2, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking. For us in the B2B tech space, riding a news wave can be very successful. Stay alert for B2B technology changes.

B2B 156

B2B How To Pitching Conference 156

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent. Let’s talk.

Software 156

Software Wikipedia B2B Pitching 156

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2018

Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. A media pitch is not very different. All the research, preparation, and consideration ensure that the correct story will be hand-pitched to the right media.

Pitching 180

Pitching B2B Interviews Employee 180

Buzzstream

DECEMBER 6, 2024

When it comes to pitching, founderPeter has this advice for pitching: The people who do the following when using SOS almost always have successful pitches. Having a pitch written for the perfect match is definitely better than writing on the fly. Who is it best for? PRs and link builders of any size. Be ready to go.

Case Study 116

Case Study Pitching B2B Tools 116

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Timing is everything, even in B2B Tech PR. You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. Good timing greatly increases the likelihood of securing high-quality, earned coverage.

B2B 156

B2B How To Privacy Retail 156

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 190

B2B Company Marketing SEO 190

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. Why you’ll love working here: -Top award -winning B2B tech agency.

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Internal International Communications B2B 323

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Feedback on pitches. This one may seem cliche, but our team really is some of the best talent in B2B PR.

Agency 310

Agency B2B B2C Pitching 310

Sword and the Script

JUNE 18, 2024

The team was so smart, and they understood PR, so I could always get 20 minutes to brainstorm or work out a pitch. It was great for media pitching, and we landed a ton of interviews. Sword and the Script Media can help with B2B marketing, PR and social media. He’s been writing a lot about how B2B marketing needs a makeover.

B2B 163

B2B Government SMB Real Estate 163

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. Gone are the days when PR for B2B tech was a simple equation: “Give us an asset, and we’ll pitch it to reporters.”

B2B 156

B2B Company Storytelling Retail 156

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. PR pros don’t pitch exclusives for the biggest stories – those will typically drive enough coverage without making the first-crack commitment to one journalist. The $ pitches are no-brainers. What is the story?

Pitching 189

Pitching How To Media Interviews 189

Sword and the Script

OCTOBER 10, 2023

71% of B2B marketing prospects are disappointed in the content they’ve traded their contact information to obtain at least some of the time, which leads to trust issues B2B marketing can hit the right target with the right message and still fall short of moving a sale along if the prospect doesn’t trust you.

B2B 164

B2B Case Study Survey Content Marketing 164

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 168

B2B Study Blogging Survey 168

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

Garrett Public Relations

AUGUST 27, 2023

In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. But, do … Do Editorial Calendars Still Matter When Pitching the Media? Read More » The post Do Editorial Calendars Still Matter When Pitching the Media?

Pitching 131

Pitching Media B2B Examples 131

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch. Use email well.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. The ideal team member will have worked with various B2B tech companies (e.g., Why you’ll love working here: -Top award -winning B2B tech agency.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. It could pay to reach out to event programmers and pitch your speaker, because no doubt their speaker rosters and agendas will be shifting.

Conference 284

Conference How To Trade Shows Leadership 284