5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies. 

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. And reputation’s value seems to grow as a company scales.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability.

Leadership 206

Leadership B2B Marketing Study 206

Agility PR Solutions

FEBRUARY 25, 2025

B2B buyers now spend only 17% of their purchase journey talking to suppliers. But let’s be real for […] The post The role of public relations in transforming B2B e-commerceand 3 phases to making it work first appeared on Agility PR Solutions.

B2B 105

B2B Publicity Meeting Reputation 105

ImPRessions - Crenshaw Communications

MAY 24, 2022

But a well crafted PR program can have a powerful impact on B2B businesses, too. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Here’s how B2B PR supports sales. B2B PR educates customers. B2B PR conveys expertise.

B2B 170

B2B Branding Brand Education 170

PR in High Definition

OCTOBER 25, 2024

Are you a B2B organisation looking to break into Europe? Before you plunge into a PR programme, ask yourself this: Are you confident you have everything in place to build a strong reputation in Europe? The post Building a strong reputation in Europe – a comms checklist appeared first on Firefly Communications.

Reputation 62

Reputation Local B2B Technology 62

Onclusive

MAY 12, 2022

Publication authority, including its reputation and reach. ? We analyzed 117,473 media articles published between Jan 1 and Dec 31, 2021, about a representative sample of B2B and B2C companies across a broad set of industries. Publication reputation and consumer behavior. Publication reach and consumer behavior.

Consumer 370

Consumer Publicity Media Analysis 370

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. While organic posting is key to reputation and relationship-building, algorithms that drive social content have made the paid social necessary for many campaigns.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Most importantly, a young B2B tech brand can begin to cultivate real brand voice, credibility, and point of view, all of which establishes a solid reputation for competitive advantage.

B2B 178

B2B Trade Shows Leadership Conference 178

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Here are 8 tech PR tools for a B2B thought leadership plan. The reports can influence customers, investor interest, press coverage, and general reputation, and they typically have a long shelf-life.

Leadership 149

Leadership B2B Tools Conference 149

Agility PR Solutions

OCTOBER 16, 2024

Brand reputation is not just an afterthought —it’s a crucial driver of business success. Did you know that 97 percent of B2B marketers believe that brand marketing plays a key role in creating awareness and building trust?

B2B 100

B2B Reputation Branding Brand 100

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too. Such long-tail influencers are not as plentiful in B2B sectors, but they don’t need to be.

B2B 136

B2B Branding Brand Marketing 136

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Within a thought leadership campaign, B2B bylines should offer value to the reader. The post PR Tips For Stellar B2B Bylines appeared first on Crenshaw Communications.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

MAY 3, 2018

Especially in the B2B tech sector, PR programs are essential to gaining competitive advantage in a crowded marketplace. PR can shine beat in B2B tech. Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. B2B decision-makers rely on research.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Now comes the big question: Should B2B brands use TikTok? B2B brands don’t always tug at the heartstrings of the audience when they’re selling technical products and services. It depends.

B2B 138

B2B Branding Brand B2C 138

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. A classic B2B PR technique is to make the customer smart. Nerds, after all, have become cool. Use the data.

B2C 120

B2C B2B Software Consumer 120

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Read on for the key ways to customize a discussion event for your B2B brand. The post The Only B2B PR Event You’ll Ever Need appeared first on Crenshaw Communications.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

JUNE 5, 2019

The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category. Credibility is like money in the bank for brand reputation.

Technology 246

Technology Company Banking Education 246

Sword and the Script

FEBRUARY 8, 2022

This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the market. Most buyers of B2B technology don’t believe vendors are completely honest. based B2B technology decision-makers. Do B2B buyers think tech vendors are honest?

Survey 23

Survey B2B Technology Reputation 23

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. They are meant to build our reputation as helpful experts in our industry. The post How Stone Temple Kills it with B2B Marketing Videos appeared first on. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

JULY 27, 2021

They all work together to build an organization’s reputation. . But the difference to me is that marketing isn’t as focused on corporate or brand reputation as what we typically do in B2B PR. You need excellent research skills. So, they work together. No two PR jobs are the same.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. Op-ed pieces and bylined articles are a staple in politics, but they’re equally effective for entrepreneurs and business leaders who want to communicate their ideas and build a reputation for bold thinking.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. Our team has developed a reputation as an innovator for that reason. In that regard, the name is fitting.

Agency 353

Agency Communications Marketing Leadership 353

Critical Mention

MAY 17, 2019

In each stage of the marketing funnel, brand awareness and credibility remain a consistent part of your company’s reputation and ability to drive leads and conversions. So, whether you’re just starting out or a seasoned pro, we have five B2B marketing insights to help you up your game in 2019. SCHEDULE A DEMO.

B2B 113

B2B Marketing SEO Mobile 113

ImPRessions - Crenshaw Communications

JULY 22, 2020

Executive visibility is a key component of any sound B2B PR program. For up-and-coming B2B brands, panels offer the opportunity to cultivate real brand voice, credibility, and a point of view, all of which reinforce competitive advantage. . It’s also an opportunity to build your personal reputation, naturally.

How To 232

How To Conference B2B Advertising 232

5W PR

FEBRUARY 1, 2021

The downside of the previous year is that many B2B companies are still recovering from everything that recently happened, which means implementing cutting-edge PR strategies is a key requirement for businesses to move forward and grow. One big opportunity with written content that many B2B brands overlook is strategic internal linking.

B2B 88

B2B Trends Publicity Engineering 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights.

Branding 323

Branding Brand eBook Advertising 323

Agility PR Solutions

FEBRUARY 23, 2025

IBM, one of the oldest tech giants in the world, is a prime example of how B2B tech companies can effectively use B2B technology marketing and content marketing to stay relevant in an ever-evolving industry.

Content Marketing 105

Content Marketing Branding Brand Marketing 105

Garrett Public Relations

MARCH 11, 2023

What grabbed my attention was a post by someone who had hired a freelance writer to create content – only … The Realities of Using ChatGPT to Write for You – What to Consider When It Comes to Legalities, Reputation, Search and Originality Read More » The post The Realities of Using ChatGPT to Write for You – What to Consider When (..)

Writing 155

Writing Reputation Marketing Publicity 155

Sword and the Script

NOVEMBER 23, 2021

That’s according to the 2021 LinkedIn-Edelman B2B Thought Leadership Impact Report , which polled 3,593 B2B executives in six countries including the U.S. Thought leadership is more important than ever in B2B. This is because “B2B purchasing does not include direct engagement with the provider.”.

Leadership 172

Leadership B2B Study LinkedIn 172

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource.

Leadership 295

Leadership Industry Conference Trade Shows 295

Agility PR Solutions

OCTOBER 15, 2019

Brands and businesses are fully aware (or should be) that they must monitor digital coverage and chatter in order to stay ahead of potential crises—and in fact, most small businesses (88 percent) monitor their online reputation at least quarterly.

Reputation 96

Reputation Small Business B2B Branding 96

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

” While the type of earned media that PR achieves can definitely enhance brand reputation or even spur sales (as when a product is featured in the press), it’s notoriously hard to predict or control. In the same vein, PR isn’t typically a reliable way to generate demand. The key word here is “reliable.”

Agency 333

Agency Internal International Resources 333

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. Take my agency; we focus on tech PR, with a particular focus in B2B technology. At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats.

B2B 159

B2B Apparel Product Launch Agency 159

Burrelles Fresh Ideas

APRIL 16, 2024

However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions. B2B influence isn’t about that.

B2B 94

B2B Marketing Measurement Social Media 94

5W PR

MARCH 2, 2025

According to a 2023 study, 89% of B2B decision-makers say thought leadership content has enhanced their perception of an organization. Focus on measuring increased trust, enhanced reputation, and stronger relationships with key decision-makers.

Leadership 78

Leadership Technology Policies Case Study 78