ImPRessions - Crenshaw Communications

MAY 15, 2020

While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Instagram is a powerful social media platform that will reciprocate the love it gets from all companies, both B2C and B2B. The platform has made photo sharing easier than ever.

Instagram 333

Instagram B2B B2C Case Study 333

Cision

APRIL 27, 2017

For consumer B2C brands and retailers, Instagram and Facebook reign supreme. Marketing CRM (B2C) and sales automation systems (B2B) are also worth the outreach. When crafting a story leveraging this pillar, we’re talking less about what people do, and more about what they say. The social networks can be helpful for this.

Storytelling 146

Storytelling Data B2C B2B 146

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Transparency in Marketing Measurement. Then there was the.com wave where certain services went online and sold to consumers.

Storytelling 284

Storytelling B2C Retail Measurement 284

Agility PR Solutions

JUNE 2, 2024

New research from revenue […] The post B2C brand revenue is undermined by poor sales and marketing alignment: 9 in 10 leaders say alignment is key to growth, but only 1 in 10 achieve it appeared first on Agility PR Solutions. And it’s coming back to bite them right where it hurts—their bottom lines.

B2C 109

B2C Brand Branding Marketing 109

Ronn Torossian

DECEMBER 25, 2023

Whether it’s a company in the business-to-consumer (B2C) or business-to-business (B2B) space, an effective digital marketing strategy can elevate a brand, drive leads, and foster a loyal customer base. Digital marketing has become a cornerstone of modern business growth.

Strategy 195

Strategy B2C Marketing B2B 195

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150

B2B Social Media Consumer B2C 150

Cision

NOVEMBER 7, 2017

Demographics (B2C) and Firmographics (B2B). Engagement — Specific actions taken by the end-user. Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays. Audience Insights — Understand who is actually consuming the content. Conversion — Measure downstream activity and business impact.

Measurement 0

Measurement Media B2C B2B 0

Onclusive

MAY 12, 2022

We analyzed 117,473 media articles published between Jan 1 and Dec 31, 2021, about a representative sample of B2B and B2C companies across a broad set of industries. Brand engagement, including the volume of social media amplification and presence of a backlink. ? Article sentiment toward the brand.

Consumer 370

Consumer Publicity Media Analysis 370

Ronn Torossian

DECEMBER 29, 2020

It seems rather ironic that B2B, which is more than twice as large as B2C, is challenged. 85% say it’s lead generation according to data gathered earlier this year by SalesIntel, a business intelligence firm. In the U.S., eCommerce company Trellis reports that B2B eCommerce is currently estimated to […].

B2B 195

B2B B2C Data Report 195

Ronn Torossian

FEBRUARY 24, 2022

In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers. Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what the buyers are now expecting. To create such a journey, businesses have to invest a lot of time […].

B2B 195

B2B Company B2C Consumer 195

Agility PR Solutions

JUNE 2, 2024

New research from revenue […] The post B2C brand revenue is undermined by poor sales and marketing alignment: 9 in 10 leaders say alignment is key to growth, but only 1 in 10 achieve it appeared first on Agility PR Solutions. And it’s coming back to bite them right where it hurts—their bottom lines.

B2C 88

B2C Brand Branding Marketing 88

Agility PR Solutions

JUNE 20, 2023

But new research from customer-led marketing platform Optimove reveals a trending reversal of that truism as, for the second straight year, B2C marketers are allocating more of their […] The post Likely in response to personalization challenges, B2C marketers throw out the rulebook by allocating more budget to customer acquisition appeared first (..)

B2C 78

B2C Marketing Trends Publicity 78

Agility PR Solutions

DECEMBER 7, 2023

Nurturing your relationships with customers is a crucial part of the B2C business model. Your goal isn’t just to make a one-time sales deal, but to delight your customers with such a positive experience that it generates repeat business.

Measurement 178

Measurement B2C Brand Branding 178

Agility PR Solutions

JANUARY 31, 2023

Newly released research from WordPress VIP provides an insightful overview on the state of content marketing, based on a survey of more than 1,500 marketers, journalists, developers, and executives across the globe in both B2B and B2C industries.

Content Marketing 174

Content Marketing B2C Marketing B2B 174

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Who doesn’t love a news cycle that invites timely story ideas? PR people often plan out pitch calendars months in advance.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise.

Trends 333

Trends Industry Government Data 333

Flack's Revenge

DECEMBER 12, 2018

Whether B2B or B2C, it’s about finding those that you can tap into the community that can help your brand be heard; to cut through the noise and be known, liked and trusted. If I‘m a B2C brand, I am still investing somewhat in Facebook. An influencer component should become part of the mix. What comes after social media?

Instagram 214

Instagram B2C YouTube Facebook 214

The Hoffman Agency

FEBRUARY 8, 2024

The dark side of B2C: Why your customers deserve better data Jana Schubert, Associate Director, The Hoffman Agency The more a company depends on its end customers, the more it needs to invest in its own IT infrastructure. Ultimately, it should be the result that counts, not the location.

B2C 73

B2C B2B Agency Trends 73

Axia PR

AUGUST 26, 2023

For business-to-consumer (B2C) cybersecurity companies, getting national media coverage is not just about brand promotion; it's about contributing their knowledge to a vital public discourse. Business-to-consumer cybersecurity companies can use national media coverage to expand their consumer base and share best practices.

B2C 62

B2C Company Media Consumer 62

Agility PR Solutions

JUNE 30, 2021

Post-pandemic solutions in financial services, and many other industries, will be a hybrid of digital and in-person services as companies evolve from traditional “B2B” and “B2C” services and communications to more personalized “B2I” services and communications—Business to Individuals.

Financial 158

Financial B2C Brand Branding 158

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers.

B2B 276

B2B Social Media Brand Branding 276

Agility PR Solutions

SEPTEMBER 8, 2022

The current state of rising inflation is making customers around the world more frugal, and it is impacting both B2B and B2C markets—and causing many companies to view planned investments with more caution and even delay them.

Crisis 147

Crisis B2C Enterprise B2B 147

Cision

OCTOBER 4, 2017

When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. In the eyes of the media, browsing press releases is no different than searching on Craigslist — people are very unlikely to click on a Craigslist ad that does not include a photo. Visual Content Impacts Your Performance.

How To 282

How To Storytelling B2C Measurement 282

PRSay

FEBRUARY 2, 2024

Nicole Gainer is an associate vice president at Red Thread PR , a Brownstein Group PR specialty agency that brings an integrated, multichannel mindset to connecting B2B and B2C brands to their customers, communities and industries.

Trends 187

Trends Video B2C Measurement 187

Onclusive

AUGUST 22, 2019

At the same time, ever since Trout & Ries published *The Battle for the Consumer’s Mind* , B2C marketing executives have known that reach and frequency are key to winning purchase decisions that are made by a single individual with little or no review.

Communications 199

Communications Marketing B2C Advertising 199

ImPRessions - Crenshaw Communications

JUNE 5, 2019

B2C customers also rely on articles and reviews, particularly the word-of-mouth experience that is shared on social platforms like LinkedIn or Instagram. Customers trust reviews and profiles from third parties, and such content often influences brand preference and product choice.

Technology 246

Technology Company Banking Education 246

Agility PR Solutions

NOVEMBER 12, 2023

While there may be many differences between B2B and B2C companies, there is one thing they most definitely have in common; a good customer experience can mean repeat customers.

B2B 113

B2B Survey B2C Company 113

Sword and the Script

OCTOBER 11, 2022

Comparing B2B and B2C answers. For example, respondents that work for B2C organizations put a greater value on transactional or short-term project help (41%). Another difference is among companies that straddle both B2B and B2C markets. Here’s how that looks side-by-side: (click image for higher resolution).

Agency 138

Agency B2C B2B Survey 138

ImPRessions - Crenshaw Communications

MAY 15, 2019

A B2C chief communications officer will function both as a mouthpiece for the company and an ear to the ground. Equifax was slow, even clumsy, in responding to the scope of the breach and the impact on those affected, in part because it lacked those early-warning systems that signal a major public backlash.

Reputation 245

Reputation Airlines Automotive Software 245

Cision

MAY 30, 2017

Because these tools tend to be reviews-focused, they are most appropriate for B2C companies with physical locations. Some of these platforms will also assist you in soliciting reviews from customers, and will provide great analysis tools to find issues that impact just one of your locations, or all of them.

Software 328

Software Customer Service Google Small Business 328

Agility PR Solutions

MAY 8, 2024

B2B marketing requires a different approach compared to B2C marketing. And this is true of B2B email marketing too. When you’re a business reaching out to people in other organizations, it’s important to remember that you’re not just communicating with customers, but with your peers or potential partners too.

B2B 109

B2B B2C Marketing Communications 109

ImPRessions - Crenshaw Communications

MAY 17, 2016

The visibility generated from a smart PR program can move a brand into the consideration set in a consumer’s mind for a B2C brand, or help fill the funnel for a B2B company offering products or business services. But in the ideal world, the two work together and reinforce one another to reach business goals.

Brand 195

Brand Branding Marketing Advertising 195

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Not surprisingly, the data showed the most pronounced differential between fundraising rounds in the B2C sector. (I’m presuming the vast majority of coverage analyzed was positive.). Other high-performing sectors when it came to monies raised were business productivity software and fintech. It’s all interesting, if not definitive.

Study 234

Study Course SEO B2B 234

Agility PR Solutions

JUNE 8, 2020

We’re used to business targeting models that fall into either the B2B or B2C category, but new research from Ware2Go finds that today’s “new normal” has precipitated an acceleration in online shopping, presenting a brand new supply chain landscape for merchants.

B2C 114

B2C Marketing B2B Company 114

Agility PR Solutions

SEPTEMBER 30, 2024

Unlike B2C (business-to-consumer) marketing, which targets individual customers, B2B marketing involves constructing relationships with different companies. B2B (business-to-business) marketing refers to the strategies and practices businesses use to promote services or products to other businesses.

B2B 103

B2B B2C How To Construction 103

Cision

APRIL 23, 2015

The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. 2015 B2C Content Marketing Trends. Nearly seven in 10 B2C marketers create more content now than a year ago. B2B marketers find “creating engaging content” their most persistent challenge.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

APRIL 7, 2015

Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling.

B2C 120

B2C Content Marketing B2B Mobile 120