Sword and the Script

NOVEMBER 19, 2024

The sample was about evenly split between B2B and B2C. I first learned about it from an article on Marketing Charts. * * * All the cool kids are subscribing to my weekly blog posts , weekly podcasts , or a monthly newsletter that rounds up interesting reading from the last 30 days or so ( examples ).

Study 148

Study Brand Branding Marketing 148

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150

B2B Social Media Consumer B2C 150

Reputation Us

AUGUST 5, 2014

The following blog is a guest post from Digital Content Strategist Lis Thomas. Internal Communication PR Best Practices Public Relations Social Media B2B B2C business Content Marketing Organic Growth Partnerships public relations social media target audience writing' I know what you’re thinking.

Social Media 156

Social Media B2C Media Print 156

5W PR

AUGUST 7, 2020

Then, there’s TechCrunch Disrupt, which is held twice a year in various locations around the world as well as the US, and the winning startup takes the grand prize home and gets a lot of exposure to important investors, both during the event and through the TechCrunch blog and other tech websites.

B2C 88

B2C B2B Pitching Conference 88

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. Whether B2B or B2C, it’s about finding those that you can tap into the community that can help your brand be heard; to cut through the noise and be known, liked and trusted.

Instagram 214

Instagram B2C YouTube Facebook 214

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. If you need help starting or maintaining a blog, get in touch.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Onclusive

AUGUST 22, 2019

At the same time, ever since Trout & Ries published *The Battle for the Consumer’s Mind* , B2C marketing executives have known that reach and frequency are key to winning purchase decisions that are made by a single individual with little or no review. This blog was originally published by Geoffrey Moore on LinkedIn.

Communications 199

Communications Marketing B2C Advertising 199

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. We visit and see hundreds, sometimes thousands, of websites and pieces of content every week.

How To 282

How To Storytelling B2C Measurement 282

Cision

APRIL 23, 2015

” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Content marketing’s top four tactics include social media, e-newsletters, articles on owned websites and blogs.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Are there trade publications, e-zines and blogs related to those industries with short publication cycles for their online platforms?

Real Estate 195

Real Estate Pitching B2C Fashion 195

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR News

MAY 5, 2017

Then the pool of full-time journalists and the outlets that employed them began evaporating as the internet hacked away at b2b and b2c media brands’ business… Continued. The post 5 Tips for Brands New to Influencer Marketing appeared first on PR News Blog.

B2C 105

B2C Brand Branding Marketing 105

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

Cision

APRIL 7, 2015

Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

MARCH 13, 2017

For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog. For example, LinkedIn is most commonly used by B2B marketers while Facebook is commonly employed by B2C marketers (especially in the retail domain).

SEO 229

SEO Social Media Tools Google 229

Prohibition

JANUARY 29, 2024

Today, having a blog isn’t just a nice-to-have for your page or website. Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Why do I need a blog? What do they want to know?

Blogging 62

Blogging SEO Engineering Mobile 62

Cision

NOVEMBER 28, 2017

Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B). When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat.

Small Business 245

Small Business Media SMB Pitching 245

Contently - Strategy

JULY 27, 2021

They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores. In the B2C finserv report, the top 20 links brought in 2,614 shares. But their secret sauce was content. They each averaged 10,073 social shares.

Brand 110

Brand Branding Banking B2C 110

Cision

JULY 12, 2016

If you go through this blog post , you can see I’ve given you both B2B and B2C examples that illustrate the principles of the framework. B2C can get really crazy, but again, if you stay focused, it doesn’t have to be. So use the framework as the overarching approach to your Social PR efforts.

B2C 120

B2C B2B Instagram Strategy 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Learn what kind of content resonates best with the target – blog posts, in-depth “how-to” downloads like this , white papers, e-books etc. Typically, a 1000-word blog post per week is effective, with scheduling of downloadable e-books and newsletters slotted quarterly to keep pipeline varied and full.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), A blog post, for example, might include a call to action for a related white paper.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

5W PR

JANUARY 16, 2020

Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. Put into perspective: Go-Globe points out that 80 percent of a brand’s audience prefers live video over blog content, and 82 percent prefers live video over a brand’s social posts.

Trends 120

Trends Communications Big Data B2C 120

PReview: A Blog by NewsVoir

SEPTEMBER 5, 2024

While influencer marketing is often associated with B2C brands, it’s equally powerful for B2B companies looking to enhance brand awareness, establish credibility, and foster valuable customer relationships. appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals.

B2B 77

B2B Social Media B2C Brand 77

5W PR

MAY 10, 2023

After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team. The post 5W Launches New Digital Agency, HOW appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Agency 88

Agency B2C B2B Journalism 88

Prohibition

SEPTEMBER 3, 2023

Another month, another blog all about the ads information you need to know. Read our full blog about X Premium and Verified Organisations here. Check out more blogs from us: The Ultimate Guide to Facebook Advertising How to Get the Most Out of your Targeting for Social Media Advertising Why Have My Social Media Ads Stopped Working?

Advertising 116

Advertising Advertising Social Media SMB 116

5W PR

NOVEMBER 25, 2020

When it comes to content marketing, it’s a top-down communication method – and it can be promoted business to business (B2B) or business to consumer (B2C). Conversely, content marketing is mainly published on the company’s blog or other onsite resources.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Cision

JANUARY 13, 2016

Eighty-three percent of B2C marketers and 84 percent of B2B marketers say sales is an important content marketing goal, according to an annual report by the Content Marketing Institute and MarketingProfs. This could be a blog, podcast, YouTube channel or something else. But generating revenue from your content is easier said than done.

Content Marketing 120

Content Marketing B2C Construction YouTube 120

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. social shares, blog sign ups, whitepaper downloads, demo requests).

Tools 125

Tools Analytics Software B2C 125

ReimaginePR

JULY 25, 2018

B2C – Business to consumer. Analytics – Programs that gather data from your Website including usage and share insights to help you best market yourself. A great example is Google Analytics. Search queries – what users type into the search box. B2B – Business to business. These are frequently used by spammers who plagiarize content.

SEO 211

SEO Tools Engineering Google 211

Flack's Revenge

AUGUST 31, 2016

There are tons of blogs and sites for IT tech and many good ones – some like TechCrunch cover startup and Silicon Valley news – others cover specific segments like big data, ad tech, fin tech, IT strategy (like CIO), etc. Can be B2B or B2C. Where do YOU get your news? CIOs, CTOs, CDOs and other leaders (or future leaders).

Reddit 136

Reddit Enterprise Wireless B2B 136

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Commenting on blogs helps define your brand, and when done well, attract visitors to your site. Add this to a revised brand plan, with an achievable goal – say becoming a community member of the top five blogs in your industry. A well-written white paper is effective no matter what kind of business you have, B2B or B2C.

Brand 149

Brand Branding Healthcare B2C 149

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs.

Google 113

Google Guidelines Web B2C 113

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. AI enables marketers to create audience personas and understand specific purchasing motivations.

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

But it’s also helpful to go a step further by reaching out to share something unrelated to work as well as regularly interviewing them for informative blog posts like this. Whether you specialize in B2B tech or B2C PR, finding excellent employees is a constant challenge. We will apply rigor to outcomes measurement.

B2C 120

B2C Measurement Video B2B 120

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Don’t slap a stock image on a blog post just because you know you need an image. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused?

B2C 157

B2C Study Exercises Sports 157

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. But owned media — blogs, tip sheets, case studies, webinars, etc. [By Lisa Davis]. We’re curious, too.

Infographics 100

Infographics Survey Content Marketing Marketing 100