Agility PR Solutions

DECEMBER 7, 2023

Nurturing your relationships with customers is a crucial part of the B2C business model. On this page, we’ll explain where brand tracking comes into the picture, and how you can […] The post How to leverage brand tracking—and 5 metrics for measuring customer loyalty and retention appeared first on Agility PR Solutions.

Measurement 175

Measurement B2C Brand Branding 175

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Brand Marketing vs. Performance Marketing. I am the weird performance marketer who believes that brand is your best tool.”.

Storytelling 284

Storytelling B2C Retail Measurement 284

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Article sentiment toward the brand. What is PR Attribution ?

Consumer 370

Consumer Publicity Media Analysis 370

Cision

APRIL 27, 2017

For consumer B2C brands and retailers, Instagram and Facebook reign supreme. Marketing CRM (B2C) and sales automation systems (B2B) are also worth the outreach. When crafting a story leveraging this pillar, we’re talking less about what people do, and more about what they say. The social networks can be helpful for this.

Storytelling 146

Storytelling Data B2C B2B 146

Agility PR Solutions

JUNE 2, 2024

New research from revenue […] The post B2C brand revenue is undermined by poor sales and marketing alignment: 9 in 10 leaders say alignment is key to growth, but only 1 in 10 achieve it appeared first on Agility PR Solutions. And it’s coming back to bite them right where it hurts—their bottom lines.

B2C 105

B2C Brand Branding Marketing 105

Agility PR Solutions

JUNE 30, 2021

Post-pandemic solutions in financial services, and many other industries, will be a hybrid of digital and in-person services as companies evolve from traditional “B2B” and “B2C” services and communications to more personalized “B2I” services and communications—Business to Individuals.

Financial 157

Financial B2C Brand Branding 157

ImPRessions - Crenshaw Communications

MAY 17, 2016

Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. Paid media and direct marketing are powerful ways of communicating brand benefits. Positive brand visibility helps build familiarity and trust, and it can be accomplished in many ways.

Brand 195

Brand Branding Marketing Advertising 195

Cision

NOVEMBER 7, 2017

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately. Demographics (B2C) and Firmographics (B2B). Cision Has Cracked The Earned Media Attribution Code . Client Site Sessions & Pageviews.

Measurement 0

Measurement Media B2C B2B 0

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Ronn Torossian

DECEMBER 25, 2023

Whether it’s a company in the business-to-consumer (B2C) or business-to-business (B2B) space, an effective digital marketing strategy can elevate a brand, drive leads, and foster a loyal customer base. Digital marketing has become a cornerstone of modern business growth.

Strategy 195

Strategy B2C Marketing B2B 195

Agility PR Solutions

JUNE 2, 2024

New research from revenue […] The post B2C brand revenue is undermined by poor sales and marketing alignment: 9 in 10 leaders say alignment is key to growth, but only 1 in 10 achieve it appeared first on Agility PR Solutions. And it’s coming back to bite them right where it hurts—their bottom lines.

B2C 86

B2C Brand Branding Marketing 86

Flack's Revenge

DECEMBER 12, 2018

The timing was great, as Neal told me he had just returned from a trip around the world in which some of these very same topics came up in discussions with major brands. Not to say that there’s no role for brands on social media. But I think it is getting more and more intrusive for brands to try to take part in the conversation.

Instagram 214

Instagram B2C YouTube Facebook 214

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150

B2B Social Media Consumer B2C 150

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. And he sees PR teams getting more involved in brand safety. Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Most valuable of all, inclusion in an analyst report can build brand consideration for months or years. Earned media drives brand differentiation. Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values.

Technology 246

Technology Company Banking Education 246

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. Teach us (quickly).

B2B 137

B2B Brand Branding B2C 137

Cision

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Because these tools tend to be reviews-focused, they are most appropriate for B2C companies with physical locations. Want to learn more about how listening to the right audiences will boost your brand?

Software 328

Software Customer Service Google Small Business 328

Cision

JULY 31, 2015

Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? If you want your brand to be remembered positively, take action. Follow words with actions.

Crisis 120

Crisis Crisis Communications Brand Branding 120

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Creating a channel and producing relevant content for a brand are just the start. B2C marketers will want to grow a list of followers that they closely and frequently engage with. Additionally, partnering with TikTok influencers can open brand content to a much broader, but well-targeted, audience.

Social Media 272

Social Media Trends Media Instagram 272

Prohibition

JULY 14, 2023

Unsurprisginly, brands and social media personalities have flocked to the app in their masses in an attempt to maintain their status, on yet another social media app. Netflix has remained true to its brand personality and has taken the opportunity to showcase some of the most recognisable memes from the shows and movies it streams.

Brand 116

Brand Branding Social Media B2C 116

PRSay

FEBRUARY 2, 2024

In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Brands have attempted to adapt their corporate social responsibility (CSR) efforts to suit their audiences’ varying opinions on controversial issues. Short-form video reigns.

Trends 186

Trends Video B2C Measurement 186

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. Visual Content Impacts Your Performance.

How To 282

How To Storytelling B2C Measurement 282

Contently - Strategy

JULY 27, 2021

.” Mint became one of content marketing’s first rags-to-riches story when Intuit acquired the company for $170 million in 2009, in large part because of how the blog had helped them establish a strong brand, acquire users, and earn their brand loyalty. In the B2C finserv report, the top 20 links brought in 2,614 shares.

Brand 107

Brand Branding Banking B2C 107

Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

Axia PR

AUGUST 26, 2023

For business-to-consumer (B2C) cybersecurity companies, getting national media coverage is not just about brand promotion; it's about contributing their knowledge to a vital public discourse.

B2C 62

B2C Company Media Consumer 62

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Want more insights?

Consumer 195

Consumer Publicity Media Analysis 195

Melissa Agnes

AUGUST 18, 2014

” – Mitch joel. “Companies need to view themselves as constant learning organizations” – Donald Schön quoted in “ The Moment of Clarity ” by Christian Madsbjerg and Mikkel B.

Mobile 194

Mobile Crisis B2C Web 194

The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. In the coming year, PR campaigns will use influencer marketing as an integral part of brand extension.

B2C 73

B2C B2B Agency Trends 73

PReview: A Blog by NewsVoir

SEPTEMBER 5, 2024

While influencer marketing is often associated with B2C brands, it’s equally powerful for B2B companies looking to enhance brand awareness, establish credibility, and foster valuable customer relationships. appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals.

B2B 77

B2B Social Media B2C Brand 77

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. Not surprisingly, the data showed the most pronounced differential between fundraising rounds in the B2C sector. We see this in our own small PR agency, but for a high-growth startup, employer branding is especially essential.

Study 234

Study Course SEO B2B 234

5W PR

MARCH 24, 2022

Whether it means that a company is trying to tell its brand story, or trying to create a promotional narrative, it’s important to create tangible deliverables in the digital storytelling strategy. The post Digital Storytelling for B2B Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Authenticity.

Storytelling 88

Storytelling B2B Brand Branding 88

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. Why brands use virtual influencers.

Brand 116

Brand Branding Fashion Marketing 116

Cision

APRIL 7, 2015

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box.

B2C 120

B2C Content Marketing B2B Mobile 120

ImPRessions - Crenshaw Communications

MAY 24, 2018

Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice. Creative PR helps B2B brands be accessible. The video series demonstrated the point through entertaining content, as opposed to a routine PSA.

Creativity 174

Creativity Small Business Storytelling Travel 174