Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

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Content Marketing Measurement Marketing SEO 83

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.

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Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

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Content Marketing Marketing B2C SEO 48

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Knowing this goes a long way toward making your social media marketing successful. Use keywords.

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Content Marketing Marketing Brand Branding 56

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

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B2C Case Study B2B Content Marketing 52

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Half of respondents use visuals on a weekly basis to support their content efforts, and an impressive 30% do so daily.

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Infographics Survey Content Marketing Marketing 100

Cision

OCTOBER 4, 2017

This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Visual Content Impacts Your Performance. About Seth Gilpin.

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How To Storytelling B2C Measurement 282

Beyond PR

JUNE 21, 2016

“Video is the language we communicate in today,” says Larry Cardarelli, Vice President, Production at MultiVu and moderator of tomorrow’s PR Newswire webinar Video Creation and Strategy for Modern Content Marketers. Because of this, video adoption will continue to rise not just with audiences, but also marketers.

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Content Marketing Video Trends Marketing 73

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

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Content Marketing Case Study Marketing Conference 66

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

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B2C Content Marketing B2B Mobile 120

Stern + Associates

MAY 6, 2024

Brandon shares his experience and insights on elevating online presence and driving business goals in the following Q&A: Can you discuss your background and how you came to lead Stern’s digital marketing capability? What value does digital marketing bring to sharing a brand’s story?

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Strategy Marketing SEO B2B 71

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. DemandGen Report – 2016 Content Preferences Survey ).

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Strategy SEO B2C Social Media 149

5W PR

MAY 6, 2022

SEO and Content Marketing. PR can help with the company’s search engine page ranking (SERP) and content strategy by being a source of brand awareness, website authority, and driving organic traffic. In the world of content marketing, this means that PR can help generate high-quality links for the company’s website.

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How To SEO B2C Content Marketing 88

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent.

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B2B Marketing Measurement Social Media 94

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Eventually, and thankfully, DEI will be expected and not a marketing point. Bill Byrne , Managing Director, Remedy PR .

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Marketing Content Marketing Social Media Employee 214

MaccaPR

MARCH 18, 2015

Moderated by Maccabee''s Social Media Director Christina Milanowski, the panel discussions featured content marketing all-stars: Angela Dalton , Content Strategist and Senior Marketing Planner, General Mills – Tablespoon.com. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

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Content Marketing Financial Marketing Analytics 48

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Smart marketers pour some digital ad spend into PR. The good news?

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Marketing Content Marketing Data Social Media 187

Prohibition

SEPTEMBER 30, 2023

Anyone with a smartphone can now become a content creator and video content has become the centre of it all, allowing consumers to share their lives, showcase their purchases and provide authentic reviews. This is where the golden opportunity for your business lies. Get in touch today to find out how we could help you.

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Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging?

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B2C Crisis Communications Content Marketing Engineering 120

Prohibition

JANUARY 28, 2020

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. At Prohibition PR, we deliver impactful and successful PR campaigns for a range of B2B and B2C brands. It’s been noted that there are 3.5

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B2C How To B2B Product Launch 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

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Strategy Guidelines Content Marketing Small Business 159

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content Marketing is no Longer a Shiny New Object. But What Makes Content Marketers Successful?

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Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

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Writing Communications Marketing B2B 189

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Influencer marketing. Website Content/Content Marketing.

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Digital PR Strategy How To Marketing 62

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. million words.

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Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.

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B2C Product Launch SEO Storytelling 120

Prohibition

FEBRUARY 24, 2023

Providing valuable, high-quality content that ranks well can provide consumers with confidence in your knowledge of that subject area, which in turns helps to position your brand as an industry expert or thought leader. Get in touch with us today to find out how we could support you with your Public Relations.

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Engineering B2C Case Study Meeting 62

ReimaginePR

JULY 25, 2018

It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them. This is where you have to remember that it’s not about you and your brand, it’s about your target consumer. B2C – Business to consumer. A great example is Google Analytics.

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SEO Tools Engineering Google 211

Prohibition

NOVEMBER 16, 2022

Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings. A strong digital PR campaign will involve engaging content and messaging that will get readers interested. Get in touch with us today to find out how we could support you with your Public Relations.

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Digital PR Brand Branding SEO 62

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

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B2C Study Exercises Sports 157

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Financial services content is also incredibly complicated.

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Financial Industry Report Insurance 108

Prohibition

OCTOBER 12, 2023

Here we’ve looked at practical ways that you can make the most of it to boost your brand’s visibility and foster a loyal community of consumers. From all important product reviews to authentic social media posts, UGC has the unique ability to build trust and a sense of community around your brand.

How To 62

How To Guidelines Social Media B2C 62

Contently - Strategy

SEPTEMBER 21, 2018

Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Content marketing isn’t just a constant stream of advertisements. Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more.

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Content Marketing Print Analysis Data 111

Prohibition

JANUARY 31, 2023

Social listening enables you to analyse consumer conversations around popular lifestyle topics – giving you clarity on the top mentions, hashtags and public perceptions so that you tap into them. This will allow you to get a picture of how the campaign landed with consumers and help you to determine the success of it.

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How To Analysis Comparison B2C 62

Sword and the Script

JANUARY 23, 2018

1) What effect do you think the rise of content marketing has had on marketing overall? Well, on one hand, it’s provided marketers with yet another catchphrase to hang their collective hats on. I joke that marketers can’t get out of bed without a new catch phrase or acronym to ‘play with.’

Marketing 68

Marketing Content Marketing Sports B2C 68

Prohibition

APRIL 18, 2023

Video content can support your business objectives, whether that is to launch a new product, convey a key message or position yourself as a thought leader. Food and drink brands are one of the sectors that seem to real nail video content marketing. Get in touch today to find out how we could help you.

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Video Sports Brand Branding 62

Prohibition

MAY 10, 2023

Increasing credibility and building relationships with followers creating ugc, influencer content, social trends, ugc creators, more engagement Another benefit of using user generated content in your social media strategy is increased trust and credibility. This can help attract new customers and retain existing ones.

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Social Media Strategy Media B2C 62