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If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Check out the survey highlights in our original infographic and read more in our news release. [By Lisa Davis].
Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.
He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. 2015 B2C Content Marketing Trends.
It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Consumer Finance vs. Institutional Finance vs. Wealth Management.
It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity.
An infographic is included that shows how Cision Impact builds on the Cision Communications Cloud ® , to deliver the most complete PR workflow platform — from identifying influencers to reporting revenue generated. . Audience Insights – Demographics (B2C) and Firmographics (B2B). Cision Impact Report.
Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Who are these consumers, and where do they typically find the articles they read? Visual assets like infographics are more expensive.) What are their job titles? What terms do they search? Using too many tools.
For instance, consumer brands may benefit from monthly data reports, while B2B might be more effective with quarterly or annual releases. Is this something that’s only specific B2C? Um, in a B2C shoe space, their voice isn’t data. Sadly, I don’t think my video about infographics pitching will hold up anymore.
In an era where journalists, bloggers, and consumers often use Google to find news, getting your press release to rank high can be a game-changer. For example, if you’re launching a new sustainable product, terms like “eco-friendly packaging solutions” or “sustainable consumer goods” could be essential.
By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. Convert To InfographicsInfographics are an effective way to share information visually.
It is easy for the viewer to consume and works as a visual aid for the copy. Whether it is an animated infographic or a floating head interview clip, a video is likely to be more engaging to a viewer than a static infographic or a still from the interview with quote text.
Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Bridging the B2B and B2C Content Divide The distinction between B2B and B2C content strategies is pronounced, as each targets distinct audiences with varying preferences.
According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Click here to read the entire e-book.
Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.
We all know visual content is consumed faster and shared more often than text. In order to help educate the public on how duck adoptions help YESS, we created several infographics and videos that we posted throughout the months leading up to the race. What a Duck Can Do. These elements did more than educate—they told a story.
According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. Our customers and prospects are consuming a crazy amount of content every minute of the day. 55% want to create more visual content.
This helps marketers gauge consumer search behaviors over time to fuel content ideas. Templates range from social media posts to marketing collateral to infographics (and tons in between). According to HubSpot , only 35% of B2B marketers and 37% of B2C marketers do. Source: Google Trends. Source: Canva.
There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on.
B2C services companies saw the greatest shift from 5.8% Across segments – B2B and B2C (including product and services) – social media are seemingly well integrated into marketing activities. To be sure, the use of analytics is strongest among consumer-facing projects (46.9%) than it is in B2B (24.9%). a year ago to 13.4%
Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. On average, it takes a consumer seven points of contact to feel they have a relationship with a brand. Believe it or not, financial content for a bank can be fertile ground for creativity.
In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. We know consumers don’t want to be bombarded with “Buy this!” Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves.
For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.
There’s no corporate personality for consumers to grab onto with giant PepsiCo, but grafting Beyonce’s charisma and popularity on the 274,000-employee, $66+ billion corporation helps humanize it. This B2C blog is essentially anonymous, but vaguely attributed to its feline author, “Cat.” Consumers of content - whether.
For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Infographics. Apart from this gross principle, take care of the following principles. Not Curating Content Frequently. Blogs and articles.
To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. .
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