The Hoffman Agency

FEBRUARY 4, 2021

It seems like just yesterday I was counting down the days until my interview for this position. I think one of my favorite projects that I’ve worked on was a pitch incorporating a social media influencer. Having that experience helped me see the differences in writing B2B and B2C pitches.

B2C 41

B2C Pitching Writing Internal 41

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Offering him as a spokesperson typically drives more trade media interviews than any other pitch, because of his depth of knowledge and sheer passion. Embrace, don’t ignore, creative content.

B2B 120

B2B B2C Product Launch Creativity 120

Bianchi Biz Blog

NOVEMBER 9, 2020

It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. But still, the media relations is dead prediction seems to gain steam.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. Their comedy show-like promotional video is similar to The Dollar Shave Club and captures all the uses and benefits of their service through an interview format.

Video 62

Video Sports Film Employee 62

The Resolution Blog

OCTOBER 26, 2015

We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! This “intelligence profile” is where all the initial pitches and campaign ideas are formed.

Education 120

Education Measurement B2B Meeting 120

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. Consumers have become more cost conscious. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. Audiences know the difference.

Writing 199

Writing Communications Marketing B2B 199

MaccaPR

MAY 23, 2018

Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. What about how many editors and reporters to pitch at any one publication? Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Sword and the Script

JANUARY 23, 2018

Building off my previous reply far too many brands – of all shapes and sizes still operate under the ‘more is better’ mantra meaning they believe if they pump out enough crap (technical term) that we consumers will eventually buy something – even if it’s just to stop the incessant flow of crap in the first place.

Marketing 71

Marketing Content Marketing Sports B2C 71

Contently - Strategy

SEPTEMBER 21, 2018

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Who are these consumers, and where do they typically find the articles they read? going rate for an article that doesn’t require a ton of research or interviews starts at about $400. What are their job titles?

Content Marketing 111

Content Marketing Print Analysis Data 111

Waxing UnLyrical

DECEMBER 16, 2010

Offline, my life has been consumed by IABC/DC Metro events (16 more days as president but who’s counting?) .&# Being less social because of social media Stacy said that she’ll be writing more about this soon, but this is something that I have noticed about myself as well. and several speaking gigs (which I love doing).

Social Media 89

Social Media Media Facebook Twitter 89

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. I hope that this interview with Matt Garrepy will help give us all something to think about ahead of time. See these related interviews: The Evolution of Event Marketing; Off Script #27: Mark Granovsky.

Marketing 63

Marketing Technology Data System 63

MaccaPR

MARCH 18, 2015

He called it “the art of communicating with your customers and prospects without selling…instead of pitching your products and services, you are delivering information that makes your buyers more intelligent or perhaps entertaining them to build an emotional connection.” We know consumers don’t want to be bombarded with “Buy this!”

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. I interviewed all the people who would be stakeholders in our work,” she told us. “I Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111