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Despite consumer skepticism, B2C marketing execs plan to invest in the metaverse this year

Agility PR Solutions

The post Despite consumer skepticism, B2C marketing execs plan to invest in the metaverse this year appeared first on Agility PR Solutions. Today, any extended-reality experience is inaccurately being touted as “the metaverse.”

B2C 187
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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Publication reputation and consumer behavior. Publication reach and consumer behavior. Want more insights?

Consumer 370
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B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Email marketing clearly deserves to be near the top of the list. into) a more formal discipline.”

B2C 194
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Worst of both worlds: B2B marketers are feeling the pressure of new audience expectations, which now mirror those of B2C consumers

Agility PR Solutions

For marketers, B2B has always been a different animal—it’s a challenge that requires sharper focus as it’s typically a higher-end product marketed to a much narrower group of well-informed prospects.

B2C 183
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2024 state of B2C customer acquisition: Most successful strategies and key challenges

Agility PR Solutions

The retail marketing landscape has changed dramatically since the pandemic—as comms pros followed consumers into a digitally dominated shopping world, the value of data-driven insights became invaluable.

B2C 181
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Strategies for Successful Digital Marketing

Ronn Torossian

Digital marketing has become a cornerstone of modern business growth. Whether it’s a company in the business-to-consumer (B2C) or business-to-business (B2B) space, an effective digital marketing strategy can elevate a brand, drive leads, and foster a loyal customer base.

Strategy 195
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Art and Science: The Three Pillars of Storytelling Mapped to Data

Cision

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? For consumer B2C brands and retailers, Instagram and Facebook reign supreme.