Prohibition

JULY 25, 2024

With each social media platform competing to be the most current and relevant, tapping into the ever-changing Gen Z led social media landscape, it can be hard to keep up with all the new changes. For ease, we’ve outlined some recent social media updates below to keep you in the loop.

Instagram 62

Instagram Social Media Video Facebook 62

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. with bigger impact.

Social Media 156

Social Media Trends Media Instagram 156

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently.

Social Media 62

Social Media Trends Media Analysis 62

Prohibition

JANUARY 19, 2024

Looking for the latest social media updates? This thought-process is likely to impact consumer behaviour, especially around key events such as Valentine’s Day. Consumers are wanting to engage with the real people behind the brand rather than corporations with no real story or substance.

Groups 62

Groups Instagram Social Media Facebook 62

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. With the social media landscape undergoing a fascinating transformation, we’re seeing the changes happen in real time. However, AI generated content on social media is a double-edged sword.

Social Media 62

Social Media Trends Media Guidelines 62

Prohibition

MAY 22, 2023

Social media adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible. It is easy for the viewer to consume and works as a visual aid for the copy. Existing posts/boosts Finally, there is the existing posts option.

Creativity 62

Creativity Social Media Advertising Advertising 62

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites.

Video 62

Video Social Media Instagram Media 62

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Tech tools for staying connected .

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Agency B2B B2C Pitching 310

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. Live video is a great way to interact and engage your audience on social media.

Video 149

Video Social Media Instagram Facebook 149

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.

Consumer 83

Consumer B2C Viral Fashion 83

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply. Let’s break down ways to optimize consumer communications for both marketing approaches.

Consumer 60

Consumer B2C Brand Branding 60

5W PR

JUNE 10, 2024

New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. BRAND STORYTELLING Crafting a strong brand narrative that encourages brand discovery through both traditional and social media via product trial and review.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like. Social Media.

Brand 60

Brand Branding B2C B2B 60

Prohibition

SEPTEMBER 19, 2024

In an era where journalists, bloggers, and consumers often use Google to find news, getting your press release to rank high can be a game-changer. For example, if you’re launching a new sustainable product, terms like “eco-friendly packaging solutions” or “sustainable consumer goods” could be essential.

SEO 62

SEO Engineering B2C Writing 62

Prohibition

OCTOBER 2, 2023

We share strategies to encourage employees to advocate for their companies on social media, and how to turn C-suite executives into influencers. We’re consumed by content these days, so there’s a need for B2B marketers to look at alternative methods for capturing data. Do traditional marketing methods work anymore?

B2B 77

B2B Trends Strategy Marketing 77

Prohibition

FEBRUARY 15, 2023

From producing video content for a range of clients across a variety of B2C and B2B sectors including influencer shoots , PR activations and even a TV advert, to creating stand out social media campaigns and branding activity – we’ve created content that we’re extremely proud of.

B2C 62

B2C Creativity Energy Print 62

Stern + Associates

FEBRUARY 16, 2023

Besides having the minimum of a well-optimized website and an active social media presence, email newsletters can be a powerful tool to directly engage with your audience and nurture leads. Having an integrated digital marketing strategy is essential to stand out in a crowded online ecosystem.

B2C 118

B2C Leadership B2B Education 118

Prohibition

SEPTEMBER 26, 2024

Streamlining Relationships: Automating Influencer Management For many brands, managing relationships with multiple influencers can be time-consuming and very admin heavy. By using AI, marketers can automate many aspects of this process. We also offer AI training for PR teams.

Brand 62

Brand Branding Marketing Ethics 62

Prohibition

SEPTEMBER 30, 2023

Anyone with a smartphone can now become a content creator and video content has become the centre of it all, allowing consumers to share their lives, showcase their purchases and provide authentic reviews. This is where the golden opportunity for your business lies. And 58% say they would pay more for a product of a brand with good reviews.

B2C 62

B2C Video Social Media B2B 62

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. They use search engines and social media to find it. IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy SEO B2C Social Media 149

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 94

B2B Marketing Measurement Social Media 94

Prohibition

AUGUST 14, 2024

AI For Smarter Outreach Identifying relevant journalists: It’s fair to say that one of the most time-consuming aspects of media relations is finding the right journalists to pitch to. We also offer AI training for PR teams. Get in touch with us today to find out how we could support you with your Public Relations.

Media Relations 62

Media Relations Media Pitching B2C 62

5W PR

MARCH 24, 2022

There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. By creating authentic stories that consumers believe in, companies can humanize themselves in the eyes of consumers.

Storytelling 88

Storytelling B2B Brand Branding 88

ImPRessions - Crenshaw Communications

MAY 15, 2019

Had Muilenberg and his communications team been more accustomed to handling consumer pushback, more sensitive to the impact of anonymous (pilot) comments in news reports and to the social media furor, it might have framed its situation differently.

Reputation 245

Reputation Airlines Automotive Software 245

PR in High Definition

MARCH 28, 2023

Social media marketing is an essential string to any comms professional’s bow in today’s industry landscape. Increasingly, B2B and B2C businesses alike are engaging with influencers as part of their social media marketing strategies, and this means managing influencer relations. Rules are similar in Germany.

How To 62

How To Local B2C Social Media 62

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

Prohibition

AUGUST 12, 2022

The short series, titled ‘The New Norm&Al Show’, is a play on words to amplify the message to consumers that plant-based diets are now considered the ‘new normal’. A great way to offer valuable advice to consumers and a strong stunt – who doesn’t love free coffee?! We were really big fans of this on!

Consumer 116

Consumer B2C Creativity Social Media 116

Prohibition

OCTOBER 12, 2023

From all important product reviews to authentic social media posts, UGC has the unique ability to build trust and a sense of community around your brand. Here we’ve looked at practical ways that you can make the most of it to boost your brand’s visibility and foster a loyal community of consumers.

How To 62

How To Guidelines Social Media B2C 62

Stern + Associates

MAY 6, 2024

Drawing from my experience in both B2B and B2C, I develop, implement and optimize marketing strategies, operations and teams to support business growth. Clients often approach us for services such as omnichannel digital marketing strategy development, social media management, content creation and marketing automation implementation.

Strategy 71

Strategy Marketing SEO B2B 71

PR in High Definition

FEBRUARY 27, 2023

Most of us who frequent social media platforms will have probably given in to the recommendations of an influencer in one way or another. Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. The jury is fierce and they take no prisoners.

Reputation 62

Reputation B2C Ethics Trends 62

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. This is because it comes across misleading to consumers and essentially isn’t authentic. Being authentic. Arguably, no – it’s not!

Instagram 62

Instagram Marketing Social Media Comparison 62

5W PR

JANUARY 16, 2020

As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Live to stream, alternatively referred to as live video, has taken over the social media space. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Prohibition

OCTOBER 25, 2022

Unlike advertising on social media platforms such as Instagram or Facebook, TikTok requires users to be constantly engaged with the latest trends to ensure their content has maximum reach and impact. As with other social media platforms, TikTok influencers can be great to bring a campaign together.

Strategy 71

Strategy Brand Branding B2C 71

Prohibition

APRIL 13, 2023

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement.

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Video Infographics Social Media Instagram 62