The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

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B2B B2C Facebook Storytelling 120

5W PR

JUNE 10, 2024

New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. BRAND STORYTELLING Crafting a strong brand narrative that encourages brand discovery through both traditional and social media via product trial and review.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Marketwired

FEBRUARY 23, 2016

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. .

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Tools Analytics Software B2C 125

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. But to do that, we must deliver our message to consumers at the right time, in the exact right way—so as not to be intrusive or irrelevant. What : Today’s consumers have more choices than ever and are less brand loyal than at any point in history.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 211

Writing Communications Marketing B2B 211

Beyond PR

JUNE 21, 2016

According to Content Marketing Institute’s 2016 content marketing benchmarks, 82% of B2C and 79% of B2B marketers use video as a tactic. “If “Your video consumers are moving fast,” says Larry. However, that’s good news for marketers who understand the value of storytelling and production.

Content Marketing 73

Content Marketing Video Trends Marketing 73

Prohibition

OCTOBER 25, 2022

For example, if you’re a food brand – you might want to keep an eye on ‘#foodie’ ‘#foodtrend’, in order to see what type of food related content is resonating well with consumers. The importance of storytelling in PR. You can then use this insight to inform your next press release or feature.

Strategy 71

Strategy Branding Brand B2C 71

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. And for the most successful B2C marketers: 93 percent are extremely/very committed to content marketing.

Strategy 67

Strategy How To B2C Content Marketing 67

Prohibition

FEBRUARY 7, 2025

It’s just over a month into 2025 and weve already seen a big shift in how consumers are using social media. With new platforms, features and trends emerging all the time, its no wonder social media has changed the way we consume news. The path from discovery to purchase has never been shorter!

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Social Media Trends Media Video 62

Contently - Strategy

NOVEMBER 8, 2023

Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. Bridging the B2B and B2C Content Divide The distinction between B2B and B2C content strategies is pronounced, as each targets distinct audiences with varying preferences.

B2C 52

B2C Case Study B2B Infographics 52

Prohibition

MAY 18, 2023

Influencers are also skilled storytellers who know how to connect with their audience on a personal level. Conversions Influencers recommendations are widely known to have significant influence over consumer’s purchasing decisions. Overall, harnessing the power of influencer partnerships can provide a host of benefits for brands.

Strategy 62

Strategy Marketing B2C SEO 62

Prohibition

AUGUST 14, 2024

AI For Smarter Outreach Identifying relevant journalists: It’s fair to say that one of the most time-consuming aspects of media relations is finding the right journalists to pitch to. Emotional Intelligence : AI can’t replicate the understanding of human emotions and social dynamics that experienced PR professionals bring to the table.

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Media Relations Media Pitching B2C 62

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Branding 71

Branding Brand Marketing Fashion 71

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging.

Video 62

Video Strategy SEO Engineering 62

Shift Communications

FEBRUARY 6, 2017

Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. As marketers and communicators, we should consider whether long-form video storytelling has a place in our efforts. Facebook isn’t shying away from its AI ambitions, either.

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Facebook Mobile Retail B2C 60

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And it’s not just B2C. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue.

Marketing 52

Marketing Storytelling Technology Community 52

Prohibition

DECEMBER 13, 2022

Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on. At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

Digital PR 62

Digital PR Analysis B2C Examples 62

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. As the content is B2B, rather than B2C in nature, the video should be informative as well as engaging.

Video 62

Video Social Media Instagram Media 62

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. On average, it takes a consumer seven points of contact to feel they have a relationship with a brand. Believe it or not, financial content for a bank can be fertile ground for creativity.

Financial 52

Financial Content Marketing Examples Banking 52

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. We read that you are a strong B2B health writer and storyteller. I’m a big fan of writing courses, and would also say that to be a great writer, you must consume a lot of news.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Beyond PR

DECEMBER 5, 2017

Journalists and consumers crave videos. Similarly, B2C marketers report similar success. Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. According to Forrester, a one-minute video is worth 1.8 million words. more views. About Seth Gilpin.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. “I

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. PR grows more in demand. Public relations is HOT right now.

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Marketing Content Marketing Social Media Employee 216

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. As social platforms have exploded, many companies have turned to influencer or celebrity marketing, especially those in consumer product categories.

B2C 120

B2C Product Launch SEO Storytelling 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

Prohibition

DECEMBER 16, 2022

July saw the launch of Birds Eye’s ‘Welcome to the Plant Age’ campaign, which sought to reappraise and challenge consumers eating habits. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. How to pitch to journalists .

Creativity 71

Creativity B2C Enterprise Examples 71

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

PR can help brands can gain – and keep – consumer trust. Today’s consumers want to believe that a brand is committed to whatever it’s doing. As consumers, we turn to influencers and third-party groups for guidance as we make decisions about everything from buying wine to investing in business software.

Branding 160

Branding Brand Film Internal 160

Contently - Strategy

MAY 10, 2024

Storytelling Potential: Videos have the unique ability to weave narratives that resonate on an emotional level with viewers. Through storytelling, thought leaders can share their journeys, challenges, and successes, creating a relatable and inspirational experience that written content often struggles to match.

Leadership 89

Leadership Video B2C Interviews 89