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ContentMarketing has been around for quite some time. We use it in inbound marketing, we use it in inbound PR , we use it in internal communication, we use it any time we need to interact with an audience. Content has become a business asset. 6 Key Facts About the State of ContentMarketing.
This post is based on our white paper “ Outside-The-Box ContentMarketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether contentmarketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.
If you’re curious about contentmarketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Check out the survey highlights in our original infographic and read more in our news release. [By Lisa Davis].
That’s where your contentmarketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.
When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way. When most of us sit down to research where to bank, we’re not really jumping for joy.
Long before the term “contentmarketing” was coined, public relations practitioners were utilizing the strategy to inform and engage audiences. Today, contentmarketing is integral to owned strategies and critical to brand awareness, outreach and thought leadership.
This post was inspired by our free “ Outside-The-Box ContentMarketing for PR ” white paper. How do you stand out with content? Infographic? Contentmarketing is far from dead. It just requires creating content that’s a little outside-the-box. Want more ways to stand out with content?
While B2C brands have been hitting contentmarketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. What is it that they’re trying to achieve? Lead generation. Cusotomer engagement.
Staying on top of your game is a must when it comes to contentmarketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer.
Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes.
The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Financial services content is also incredibly complicated. million for their contentmarketing budgets in 2019, per Contently research. Create social videos and infographics.
Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Contentmarketing isn’t just a constant stream of advertisements. Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more.
According to research from the ContentMarketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Owned Links. Any link that you created is owned.
Contentmarketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.
In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. Content enhances and supports our brands.
That’s where your contentmarketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.
Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your contentmarketing strategy. The more quality content you post on your site, the more opportunities you’re creating for your business to appear higher up in search results.
For modern-day marketers, it’s essential that we understand how to strategically distribute valuable, relevant, and consistent content that attracts and retains a clearly defined audience–but it’s easier said than done. For so long, marketers have relied on instinct over ROI, but that’s about to change. Using technology.
If you’re aiming to share quick insights, an eye-catching infographic can display key data points and outcomes in an easily digestible format. Keep in mind that you can repurpose content from your fintech case study into different formats to reach new audiences. Work with a fintech contentmarketing writer.
Convert To InfographicsInfographics are an effective way to share information visually. If your video content contains a lot of data or statistics, turning it into an infographic is an excellent way to provide an easier, more ‘consumable’ piece of content for your audience, which they can read and understand quickly.
According to a 2016 study by ContentMarketing Institute , B2Cmarketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. 55% want to create more visual content. 44% say that better repurposing content is a must.
While research from other industry heavyweights like Hootsuite and Sprout Social presents slightly different findings, it’s important to note that CoSchedule’s data is particularly comprehensive, especially in the context of both B2B and B2C social media posts. appeared first on Contently. So, why the shift?
The latest contentmarketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, contentmarketers risk the opportunity to be creative with promotion.
After working and learning from Ross Hudgens , the founder of contentmarketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of ContentMarketing, recently released a podcast explaining their new “product-led digital PR” approach.
This is an excerpt from The ContentMarketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2Cmarketers increased content creation budgets from 2018. Update your workflow.
Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for contentmarketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down contentmarketing output.
To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Everyone agrees that visual content is a major media trend that will continue to have prominence. TechCalendar.
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