5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78

B2B Creativity Case Study eBook 78

The Hoffman Agency

FEBRUARY 8, 2024

A few years ago, this attitude would have been unthinkable – the office, the place where people used to work in a concentrated, creative and focused way, is now supposed to be a pure “networking place-to-be”? I recently overheard this statement at the next table over lunch. remains to be seen.

B2C 73

B2C B2B Agency Trends 73

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Branding Brand B2C 170

Prohibition

OCTOBER 16, 2024

With artificial intelligence (AI) making significant advancements in the past five years, it is revolutionising the creative sector, reshaping the creative output of brands and agencies alike. As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work.

Ethics 62

Ethics Creativity Privacy Training 62

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

PR pros are very creative and have the skills to take something bland and make it exciting and relevant. Through our creativity we secured an exclusive in Women’s Running Magazine that sparked national TV segments. Without creative thinking, it would have never happened. . We get very crafty.

Creativity 243

Creativity Retail Groups Media Training 243

Prohibition

DECEMBER 1, 2021

Prohibition has worked with a variety of B2B and B2C clients including Interflora, Kurt Gieger, Black Sheep, Barbour, Yorkshire Water, CEWE, Watches of Switzerland, The Light, Fentimans and many more. Creativity and imagination. What will I get at Prohibition? Excellent written communication skills. Good interpersonal skills.

B2C 133

B2C Healthcare Training Agency 133

Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. No matter what kind of product or service a client provides, there is always a way it can be connected to other markets.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Prohibition

MARCH 26, 2024

The aim of the Creative Marketplace is to simplify the process of finding relevant creators for various types of collaborations. TikTok’s creative assistant TikTok have partnered up with Adobe Express to integrate the AI-powered TikTok Creative Assistant, directly into Adobe Express.

Creativity 62

Creativity Social Media Facebook Instagram 62

Prohibition

MAY 22, 2023

Social media adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible. What are the different types of ad creative? Static ads are great for showcasing a singular product, or a designed piece of creative.

Creativity 62

Creativity Social Media Advertising Advertising 62

ImPRessions - Crenshaw Communications

MAY 29, 2020

Our team compiled dozens of mostly B2C brand email marketing communications sent between mid-March and mid-May, analyzing copy, creative and strategy. It’s also in the creative. But what does the content of these email campaigns look like, and what can other marketers learn from them? Images reflect social distancing.

Marketing 156

Marketing B2C Retail Print 156

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. B2C – Business to consumer. It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. B2B – Business to business.

SEO 211

SEO Tools Engineering Google 211

Waxing UnLyrical

OCTOBER 5, 2011

I’m in B2B, not B2C. So your social media efforts can target them in much the same way a B2C targets its customers. Find creative ways to reach both groups of people. But be creative, and don’t tell me social media won’t work for you. Have you found any creative ways of getting your end-users to advocate for you?

B2B 91

B2B B2C Creativity Social Media 91

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

Critical Mention

FEBRUARY 22, 2019

Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). AI enables marketers to create audience personas and understand specific purchasing motivations. Image recognition software (4). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Based on what I’ve seen, TikTok may not be right for every B2B brand, but if they’re looking for some new and creative opportunities that just make sense , here’s how they can join the platform without ruining it.

B2B 137

B2B Branding Brand B2C 137

Prohibition

APRIL 9, 2021

Prohibition has worked with a variety of B2B and B2C clients including Interflora, Yorkshire Water, CEWE, Watches of Switzerland, The Light, ENGIE and many more. Working at our agency, you will have the opportunity to lead and be part of a fun, talented and creative team working on a wide variety of innovative, insight-driven campaigns.

B2C 100

B2C B2B Agency Training 100

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Owned media is the gateway to the remainder of the marketing and sales funnel, whether you’re B2B, B2C, small or large. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Sword and the Script

NOVEMBER 19, 2024

That’s according to a new report by a creative consulting shop called Prophet. The sample was about evenly split between B2B and B2C. The company polled 300 marketers North American marketers with annual budgets of $10 million or more – and then conducted qualitative interviews with 30 of them.

Study 148

Study Branding Brand Marketing 148

wiredPRworks

JULY 31, 2017

Taught in a quick-start format, the 3D Digital Marketing Transformations class is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. As publisher of [link] since 2006, Barbara’s work is often a catalyst for creative thinkers and leaders.

B2C 40

B2C B2B Strategy Marketing 40

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Guerrero ( Creative Commons ). Crises happen to every brand, no matter how big or small they are. When one happens to your brand, will you recover? You can, but it’ll require preparation and planning. Images: Felix E.

Crisis 120

Crisis Crisis Communications Branding Brand 120

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. It must be interesting, different, and creative. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused?

B2C 157

B2C Study Exercises Sports 157

Prohibition

JULY 19, 2022

We thought this was a creative way to highlight an important and sensitive issue – whilst also generating some great brand awareness. This is a great campaign for AirBnb as quirky and creative designs will draw a lot of public interest and it provides fun and practical overnight stays for them to list when built.

Social Media 110

Social Media Media B2C Creativity 110

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. Retention will be as important as recruitment, and smart companies will double down on employee comms.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. .” PR works harder when teams build alliances with third parties to add credibility, news value, or social impact.

How To 120

How To Wireless Retail B2C 120

ImPRessions - Crenshaw Communications

JULY 15, 2016

Today’s B2B and B2C public relations firms take special pride in projects that allow them to do well and “do good.” The creative PR strategist will find these kinds of opportunities for nonprofit leaders opening new doors for potential media, donors and partners.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Cision

OCTOBER 26, 2015

Presenting our products in a fun and sexy way sometimes doesn’t come as easily as it does to B2C products and services. Image: Yuma Hori ( Creative Commons ). For B2B marketers, the struggle is real. Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies.

B2B 120

B2B Marketing B2C Employee 120

Prohibition

APRIL 7, 2020

Here are just a few of them that are a great place to start if you want to be more creative with your video content on social media: Facebook Live. At Prohibition, we work with a range of brands across all sectors, B2B & B2C, to create engaging video content that helps to achieve a businesses goals and objectives.

Video 149

Video Social Media Instagram Facebook 149

Prohibition

FEBRUARY 15, 2023

We worked on various projects alongside our talented in-house creative team that allowed us to help brands convey key messages, showcase new products and support wider campaign activity. To find out more about our creative or wider services, please contact the team. Last year was a busy and exciting one for team Prohibition.

B2C 62

B2C Creativity Energy Print 62

Prohibition

AUGUST 12, 2022

This turned out to be a brilliantly well timed creative, with the Lionesses’ drawing a victory against Germany, resulting in heightened public interest and amplified exposure across both tabloids and social media. It’s safe to say they’ve really mastered the art of creatively tapping into trending news stories so far this year.

Consumer 116

Consumer B2C Creativity Social Media 116

Rock the Status Quo

DECEMBER 10, 2015

Get Creative With WHO You Pitch. There’s all kinds of angles to take, both B2B and B2C – and local publications for each of them. Expanding the publications and websites that you pitch help you and your client while exploring a different side of creativity. Put on that creative storyteller hat and let ‘er rip.

Pitching 100

Pitching Real Estate Banking How To 100

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Branding 118

Branding Brand Video Social Media 118

Prohibition

NOVEMBER 12, 2021

With a range of clients across B2B and B2C in sectors including FMCG, finance, technology and education, no two days are ever the same, and that’s how we like it. It’s true we have traditional PR down, but we don’t believe in limiting our creativity. But we know it’s not all about the clients you’d be working on.

B2C 71

B2C Creativity B2B Education 71

ImPRessions - Crenshaw Communications

MARCH 1, 2017

And, even if you’re not, there are ways to make office work or any Snapchat video more creative and fun. With its use of stickers and filters and other creative tools, Snapchat is considered most useful for B2C marketers. Here are some bonus tips to keep your Snapchat Stories lively and your content shareable.

Video 120

Video B2B B2C Survey 120

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. What I have found unique is the combination of their consistent strategy and spontaneous creativity. It takes extensive research and analysis to have a grasp of how consumer behavior works. Take a look at what our clients said in their reviews!

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Prohibition

OCTOBER 19, 2022

Channel 4’s in-house creative agency, 4Creative, unveiled a series of stunts as part of their campaign to promote their new reality TV show, ‘Make Me Prime Minister’ – including deploying a vending machine that sells fake drugs and a travelling 10 Downing Street lectern. Watch out for the smiles! ?? pic.twitter.com/aC3sqZjWvI.

Social Media 118

Social Media Fashion Media Travel 118

Cision

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Similarly, B2C marketers report similar success. If you don’t have an in-house graphic designer, there are numerous of free tools available on the internet.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

MARCH 24, 2022

However, to create content that stands out and that engages audiences, companies have to get creative with their digital storytelling. For companies to truly embrace and access the benefits of digital storytelling, they first have to change the way that they look at and create content. Authenticity.

Storytelling 88

Storytelling B2B Branding Brand 88