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Try one of these ideas to leverage the instant gratification nature of digitalPR. It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities.
DigitalPR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media helps to shape the image of your brand online, so by combining digitalPR campaigns you’re able to create a more dominating and cohesive online identity.
91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. It must be interesting, different, and creative. Get the DigitalPR Tips Newsletter. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Need help with your content?
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Over the past few years, digitalPR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.
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Generative AI is not just a tool, it’s a catalyst for innovation in PR. Embracing it with a balanced perspective can lead to a future where technology and human creativity and personality work hand in hand to craft compelling narrative and build stronger relationships with our clients, journalists and our audience.
Generative AI is not just a tool, it’s a catalyst for innovation in PR. Embracing it with a balanced perspective can lead to a future where technology and human creativity and personality work hand in hand to craft compelling narrative and build stronger relationships with our clients, journalists and our audience.
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However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia. When considering a social media strategy, video is likely to be front of mind.
This was a creative take on a Coronation campaign that ultimately falls in line with Uber’s own objectives, to be seen as the taxi company to choose. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.
From ‘A mutant umbrella tree shaped like a nuclear bomb explosion’ to ‘A latte skatepark in the middle of the desserts in Mars’, the fake prompts are as creative as the photos themselves. It marks the first significant backlash against AI image generation, and we think this was the perfect way to do it.
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