Contently - Strategy

NOVEMBER 14, 2018

Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. If you’re B2C, help them enjoy personal passions (travel, fitness, wellness, food, sports, etc.) A model for success. A brand is just the sum of all interactions someone has with a company.

Leadership 106

Leadership Branding Brand How To 106

Communications Conversations

DECEMBER 2, 2021

Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B). Driving awareness and engagement with customers. Serving as a customer service channel. Because I think we’re on the precipice of a big shift. Not surprising.

Strategy 106

Strategy B2C B2B Resources 106

Sword and the Script

MAY 25, 2021

The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. 72% trust a business that “treats customers well, even in tough times.”. 72% trust a business “has good customer service/is responsive to problems.”.

Branding 112

Branding Brand Survey Customer Service 112

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Social Media 62

Social Media Trends Media Instagram 62

Contently - Strategy

JULY 25, 2024

Both B2B and B2C buyer personas allow you to humanize your marketing strategy and thus create content that feels tailor-made for your target audience, in turn making them trust you. But a B2C buyer persona for a women’s activewear brand would be a different story.

B2C 64

B2C Software Analytics Reddit 64

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers.

Content Marketing 58

Content Marketing Marketing Branding Brand 58

Shift Communications

JANUARY 5, 2016

After all, whether you’re a B2C or B2B company, growth is a pretty big part of staying alive. If you aren’t growing your customer base, you aren’t long for this world. We blame customer service instead. This struck a chord with me as I thought about the various projects clients ask us to help out on. We also blame sales.

Marketing 60

Marketing B2C Customer Service Facebook 60

Shift Communications

JUNE 30, 2015

Are you set up to engage them quickly with customized information? What if customer service is a deal breaker and the prospect is using social to test your capabilities? What if your channel partner gets a rush quote request, and instead of directly managing an existing customer they are sent to your portal.

B2B 60

B2B Analytics Google B2C 60

Prohibition

MARCH 21, 2024

Furthermore, advance AI tools can identify emerging customer preferences. This will allow organisations to refine approaches to customer services , tailor any marketing material and inform product development strategies. Get in touch with us today to find out how we could support you with your Public Relations.

Social Media 62

Social Media Trends Media Analysis 62

Sword and the Script

OCTOBER 11, 2016

However, the study takes it further: customers with a positive interaction – a response – are 44% more likely to share their experience and 30% more likely to recommend a brand. This is all the more reason to believe good customer service is good marketing. The same holds true for B2B and B2C. Those negative tweets?

Social Media 60

Social Media Study Media Survey 60

Beyond PR

MAY 30, 2017

Sterling and his team have robust forums set up for both organizations, providing a perfect way to listen to devoted customers every day. “I I want to be close enough to my customers to smell them,” Sterling told me. Intermediate: Dedicated Customer Service and Reviews Software. Advanced: Comprehensive Listening Software.

Software 45

Software Customer Service Google Small Business 45

Contently - Strategy

APRIL 1, 2024

For example: SALES If you have a sales department (whether you’re B2C or B2B), make friends with some of the reps and ask what they hear in the field. Are they seeking customers, or do the customers find them (hunting vs. gathering)? Customer analytics can inspire the SEO content your target audience is looking for online.

SEO 52

SEO Engineering Writing How To 52

Prohibition

FEBRUARY 1, 2024

Virtual assistants also offer a cost-effective solution to larger businesses who are handling a high volume of inquiries, allowing them to effectively scale their customer service operations efficiently and a lower overall service cost by reducing reliance on human agents.

Social Media 62

Social Media Trends Media Guidelines 62

Buzzstream

JANUARY 5, 2024

Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. B2B brands are more active on X or LinkedIn, whereas B2C brands are more active on social platforms like Facebook or Instagram. If you aren’t a robot, it will display the email address!

How To 83

How To LinkedIn Tools Google 83

Beyond PR

AUGUST 31, 2016

With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. How to Use Customer Service and Community to Create Killer Content. Marketers are in the business of creating content that converts customers. – 11:50 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 And it’s not just our marketing and communications teams that are called on to do this.

Branding 40

Branding Brand How To Employee 40

Journalistics

MARCH 24, 2015

For B2C companies, this might be entertaining content that makes fans want to engage more and share their experiences with you. You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow. Where do they evolve from a casual fan to a brand advocate?

Strategy 72

Strategy How To Measurement Analytics 72

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook B2B organisations. Unlike B2C companies, they may not have the same recognition that allows them to get their message out there quickly. Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service.

B2B 52

B2B Strategy eBook Small Business 52

Buzzstream

JULY 10, 2024

Still, you can then develop these further speaking to customer service teams, sales teams and going, what are the questions people are asking are often a perfect starting point? And what that looks like differs greatly depending on whether you’re B2B or B2C, whether you’re in travel or fashion. Which tells a story?

Digital PR 98

Digital PR SEO Google Travel 98

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. “Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale.

Marketing 213

Marketing Content Marketing Data Social Media 213

NewsWhip

JUNE 10, 2021

So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? It comes down to every customer service interaction. Chris: We have to be aware of everything, quite frankly. It comes down to product launches.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Buchanan PR

MARCH 3, 2025

You have experience working with B2C businesses, particularly in the food and beverage space. Write a 700-word blog post explaining how small businesses can use AI to improve marketing, customer service, and operations. Example: Instead of just saying, Write an email, try starting with: You are a seasoned marketing expert.

Writing 71

Writing How To Small Business B2C 71