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I learned this from a very cool infographic from my friends over at PointVisible that I want to show you today. In fact, 88% of B2B content marketers say that creating content makes their audience view their organisation as a credible and trusted resource. 6 Key Facts About the State of Content Marketing.
If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Check out the survey highlights in our original infographic and read more in our news release. [By Lisa Davis].
Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.
The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. 2015 B2C Content Marketing Trends. Nearly seven in 10 B2C marketers create more content now than a year ago. Others may want visual content, such as video and infographics.
While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. Lead generation.
The infographic below shows that this year, B2B and B2C marketers will create more content than in the previous year with the majority planning to use content marketing as an ongoing, rather than campaign strategy. Content Marketing Statistics Infographic is provided by Point Visible.
Infographic? That combined with its ability to drive conversions has made it a go-to medium for B2B and B2C public relations pros. This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. How do you stand out with content? Content marketing is far from dead.
Develop, research, and write data-oriented stories, reports and infographics. The CMO survey of 2018 shows that reliance on marketing analytics to make decisions has increased from 30% to 42% in the past 5 years, with B2C companies using analytics 55% of the time. Informed Decision Making Instead of Trial and Error.
For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Owned media is the gateway to the remainder of the marketing and sales funnel, whether you’re B2B, B2C, small or large. Owned Media.
The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Create social videos and infographics. Create social-friendly videos and infographics. Infographics, meanwhile, saw twice as many shares as articles. (We’ll Here are our biggest takeaways.
According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). Your audience finds your content in many ways, but one of the main ones is through search. Owned Links.
It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. When asked to recall your favorite online content, you probably don’t think about stuff made by banks.
Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Visual assets like infographics are more expensive.) When they search the web while considering their next purchase, your brand will become a familiar and trustworthy presence to them over time— if your content is useful.
Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Bridging the B2B and B2C Content Divide The distinction between B2B and B2C content strategies is pronounced, as each targets distinct audiences with varying preferences.
Whether it is an animated infographic or a floating head interview clip, a video is likely to be more engaging to a viewer than a static infographic or a still from the interview with quote text. This is the most popular ad type for bringing more insight and personality to an ad.
Convert To InfographicsInfographics are an effective way to share information visually. If your video content contains a lot of data or statistics, turning it into an infographic is an excellent way to provide an easier, more ‘consumable’ piece of content for your audience, which they can read and understand quickly.
Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.
News releases have long been a valuable brand awareness tactic for brands ranging from B2B, to B2C, to non-profit and more. Infographics. But did you know that they can also drive qualified leads for your business? Document and prepare for distribution across your brand’s key channels, which should at the very least include: Web.
Multimedia and Backlinks Including multimedia like images, videos, or infographics in your press release can boost SEO. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.
For example, can you track infographic downloads and views via Google Alerts alone? Lee Ribeiro is a Product Marketing Manager at Cision, where he manages content and communication channels between product and sales teams regarding product updates, new features, and positioning towards B2B and B2C audiences.
In order to help educate the public on how duck adoptions help YESS, we created several infographics and videos that we posted throughout the months leading up to the race. What a Duck Can Do. We all know visual content is consumed faster and shared more often than text. These elements did more than educate—they told a story.
Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience. Serve value Your audience’s time is precious, so ensure every word counts. Provide actionable insights, tips and thought-provoking analysis. Keep it engaging Remember, you don’t have to be over-professional.
If you’re aiming to share quick insights, an eye-catching infographic can display key data points and outcomes in an easily digestible format. Convert written case studies into infographics, videos, or blog posts. Use these metrics to assess how well the case study influences potential customers and investors.
LinkedIn shares new list of tips to help maximise campaign performance LinkedIn has shared another infographic with advertisers to help with their campaign performance. X gave an example of ‘Users who are leaders in technology’ the AI then created an audience of users who fit this description.
Templates range from social media posts to marketing collateral to infographics (and tons in between). According to HubSpot , only 35% of B2B marketers and 37% of B2C marketers do. Visuals help break up long-form content to highlight important takeaways for readers to retain. Source: Canva. Do you have a documented content strategy?
While this social channel is tailor-made for naturally visual businesses, your client does not have to be a B2C business to benefit from Instagram stories. This infographic from Headway Capital provides a walkthrough of the why and how of using Instagram stories. They are a great way to help your clients connect with their audience.
According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. 55% want to create more visual content.
B2C services companies saw the greatest shift from 5.8% Across segments – B2B and B2C (including product and services) – social media are seemingly well integrated into marketing activities. If you enjoyed this post, you might also like: Infographic: B2B Marketing Budgets Focus on Content, Digital. a year ago to 13.4%
It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.
There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.
While research from other industry heavyweights like Hootsuite and Sprout Social presents slightly different findings, it’s important to note that CoSchedule’s data is particularly comprehensive, especially in the context of both B2B and B2C social media posts. So, why the shift?
The Social Media Inflation Index 2016 [Infographic]. The same holds true for B2B and B2C. By contrast “legal services” post an average of 173 times per month and earn 151 interactions, according to the study. Recommended reading: Global Social Media Research Summary 2016. Social Sharing Fills Different Needs than Search.
Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Each year, Deloitte surveys American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool infographic.
He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? Several years ago PR community actively discussed infographics – a new exciting format to present complex information.
For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.
Is this something that’s only specific B2C? Um, in a B2C shoe space, their voice isn’t data. We’re not doing any kind of guide infographics or anything like that because we’ve seen less success. Sadly, I don’t think my video about infographics pitching will hold up anymore. Vince: Yeah.
In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. Every “content marketing team” is unique.
What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more.
According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Click here to read the entire e-book.
An infographic is included that shows how Cision Impact builds on the Cision Communications Cloud ® , to deliver the most complete PR workflow platform — from identifying influencers to reporting revenue generated. . Audience Insights – Demographics (B2C) and Firmographics (B2B). Cision Impact Report.
For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Infographics. Apart from this gross principle, take care of the following principles. Not Curating Content Frequently. Blogs and articles.
Though there are new social channels being launched regularly, these are among the most popular with B2C and B2B brands. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform. With more than 1.65
To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. .
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