Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

The Proactive Report

MARCH 27, 2018

Develop, research, and write data-oriented stories, reports and infographics. Track, measure, and report on results of PR and social media campaigns. The post Measurement, Analytics a Hot Skill appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Analytics 100

Analytics Measurement B2C Construction 100

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). Your audience finds your content in many ways, but one of the main ones is through search. Owned Links.

Google 113

Google Guidelines Web B2C 113

Prohibition

APRIL 13, 2023

Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement. But not all social media platforms support long-form video content. Social media posts (and supportive video content) can be used in a variety of ways.

Video 62

Video Infographics Social Media Instagram 62

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Prohibition

MAY 14, 2024

Yet another month filled with interesting social media ad updates that every marketer should be aware of. With all social media platforms pushing AI into each’s offering, X is now following suit with conversational descriptions being turned into ad audiences.

Advertising 62

Advertising Advertising Social Media B2C 62

Beyond PR

APRIL 13, 2018

Robust Social Media Monitoring Requires Sophisticated Tools. Social media is now a platform that businesses need to be listening to in order to accurately monitor crisis planning or campaign monitoring. Further, “Some 61 percent of social media marketers at agencies say measuring ROI is among their biggest challenges.”.

Media 73

Media Google Print Measurement 73

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Bridging the B2B and B2C Content Divide The distinction between B2B and B2C content strategies is pronounced, as each targets distinct audiences with varying preferences.

B2C 52

B2C Case Study B2B Infographics 52

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. B2C services companies saw the greatest shift from 5.8% Social Media Marketing Gets a Boost. Social media investments are expected to grow from a current 9.9%

Mobile 60

Mobile Study Marketing Survey 60

Prohibition

SEPTEMBER 19, 2024

Multimedia and Backlinks Including multimedia like images, videos, or infographics in your press release can boost SEO. Search engines love rich media, and it’s proven to increase engagement rates. Not only should it be clear and enticing to your audience, but it should also include your target keyword.

SEO 62

SEO Engineering B2C Writing 62

PR 20/20

JULY 9, 2020

Branded as the all-in-one marketing toolkit, SEMrush is designed for digital marketing professionals across search engine optimization, social media, content marketing, market research, and more. Templates range from social media posts to marketing collateral to infographics (and tons in between). Source: Canva.

Google 90

Google SEO Trends Content Marketing 90

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. We conducted detailed research, social media listening, and persona analysis amongst their target audience and identified a growing trend for unusual pop-up bars and restaurants.

Digital PR 62

Digital PR Analysis B2C Examples 62

Prohibition

JANUARY 29, 2024

Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience. Serve value Your audience’s time is precious, so ensure every word counts. Provide actionable insights, tips and thought-provoking analysis. Keep it engaging Remember, you don’t have to be over-professional.

Blogging 62

Blogging SEO Engineering Mobile 62

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. 55% want to create more visual content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. Some companies allocate budgets for promotion on social media. Several years ago PR community actively discussed infographics – a new exciting format to present complex information.

Infographics 63

Infographics Corporate Policies Reputation 63

Solo PR Pro

DECEMBER 5, 2017

While this social channel is tailor-made for naturally visual businesses, your client does not have to be a B2C business to benefit from Instagram stories. This infographic from Headway Capital provides a walkthrough of the why and how of using Instagram stories. Each story is 15 seconds and remains viewable for 24 hours.

Instagram 40

Instagram B2C Infographics Leadership 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. While deciding whether to pull the trigger and convert, you can follow Citi Entertainment’s content via email newsletter or on social media.

Financial 52

Financial Content Marketing Examples Banking 52

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? Providing a blog author’s name helps your company develop a following on social media, and also highlights talent within the company. 5 Reasons Your Blog Should Identify Its Authors.

Blogging 48

Blogging Employee Corporate Google 48

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. Every “content marketing team” is unique.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Infographics. White papers.

Content Marketing 82

Content Marketing Marketing Web SEO 82

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media success is all about trial and error.

Social Media 40

Social Media Pinterest Media Marketing 40