Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. And it has been marketing it in style! You did it. You survived January.

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Prohibition

JANUARY 28, 2020

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. At Prohibition PR, we deliver impactful and successful PR campaigns for a range of B2B and B2C brands. It’s been noted that there are 3.5

B2C 62

B2C How To B2B Product Launch 62

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.

Product Launch 40

Product Launch Marketing How To B2C 40

Beyond PR

APRIL 5, 2018

Conduct Market Research For Campaigns. Media monitoring can serve as market research analysis for campaigns or new products your company is developing. Comms must be able to acquire and understand market research quickly to fuel content and campaigns that take advantage of emerging trends. About Lee Ribeiro.

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Company Media Insurance Insurance 73

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Don’t be afraid to trot out the tried and true. In B2C PR, the tried and true tactics are often smart to pursue. And that was when the eagle-eyed Adam Petrick, Puma’s global director of brand and marketing, tweeted a simple offer and struck PR gold. The story blew up, of course. Simple, smart, and effective.

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Airlines Exercises Fashion Print 120

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? This data is most times at your fingertips: upfront user behavioral reports in your Google Analytics systems, your CRM, analyzing social audiences of the market and competitors, keyword research, etc. Blog series?

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B2B Analytics Google B2C 60

Prohibition

APRIL 13, 2023

In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a negative way – to your business. Use Video Content For Email Marketing Email marketing is still an effective way to reach your audience and drive conversions.

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Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. The video was also effective with its product placement, showing players in a wide range of boots, using different types of equipment and wearing different items of clothing.

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OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Beyond PR

JUNE 28, 2018

Furthermore, this type of insight starts to answer some larger marketing and PR questions. What is The Overall Audience Perception of a Campaign or Product Launch? Understanding what actions, attitudes and perceptions exist and how they shift concerning particular campaigns or initiatives help inform strategic planning.

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Beyond PR

JULY 21, 2016

Marketing that connects audiences and converts them into customers demands a holistic approach. And it’s not just our marketing and communications teams that are called on to do this. And it’s not just our marketing and communications teams that are called on to do this. Affects Communication & Demand Generation Strategies.

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NewsWhip

JUNE 10, 2021

So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? It comes down to product launches. So it’s I guess that opportunity stuff that we’re going to talk about later in the piece that I think is super interesting.

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Reputation Crisis Management Crisis Enterprise 78

Critical Mention

AUGUST 29, 2019

If you’re a B2C organization targeting newlyweds or parents, you might go for something a bit more casual and bubbly. Consider adding some gifs pertaining to your business’ excitement about new product launches or feature updates. Priscilla is the marketing coordinator for Critical Mention. Provide Latest News Releases.

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Beyond PR

AUGUST 4, 2016

And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. Track your links: This can be done with various marketing automation tools, or use Google URL parameters, which gives you an in-depth view of performance in Google Analytics. With more than 1.65

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Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates. Drive online visibility.

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Content Marketing Marketing Media Reputation 40