B2C Product Launch Social Media 
5W PR
JANUARY 16, 2020
As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Live to stream, alternatively referred to as live video, has taken over the social media space. Live Streaming. That promotes realness, authenticity, and transparency.
ImPRessions - Crenshaw Communications
APRIL 21, 2016
B2B companies are full of such characters — learn to identify them, media train them, and use them well. Social media is just as important, if not more, than in B2C. A recent study showed 86 percent of B2B technology buyer used social media in their purchase decision process.
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ImPRessions - Crenshaw Communications
OCTOBER 22, 2019
Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.
Communications Conversations
JUNE 14, 2018
As a communications professional, I’m looking for more comprehensive tools that will help me create content, manage and update customized media lists that are specific to my industry, monitor a variety of traditional and social media channels and create reports for my senior leadership.
Sword and the Script
DECEMBER 20, 2022
There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.
Prohibition
JANUARY 28, 2020
In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. So, by sharing your campaign on social, you could attract journalists attention and in turn receive media coverage.
ImPRessions - Crenshaw Communications
MARCH 31, 2017
The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. Don’t be afraid to trot out the tried and true. In B2C PR, the tried and true tactics are often smart to pursue. Remember Vine?
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