ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR.

B2B 170

B2B How To Instagram Reddit 170

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. 2015 B2C Content Marketing Trends.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Prohibition

FEBRUARY 7, 2025

It’s just over a month into 2025 and weve already seen a big shift in how consumers are using social media. With new platforms, features and trends emerging all the time, its no wonder social media has changed the way we consume news.

Social Media 62

Social Media Trends Media Video 62

Contently - Strategy

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.

Case Study 52

Case Study Study Storytelling Infographics 52

Cision

APRIL 7, 2015

Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Prohibition

OCTOBER 13, 2022

However, there is another component that is just as important in the public relations industry – the art of storytelling. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust. Inject personality into your media relations. Establish your brand voice through PR.

Storytelling 62

Storytelling B2C B2B Consumer 62

ImPRessions - Crenshaw Communications

JUNE 14, 2018

They may also be reached through storytelling. As a principal analyst at Forrester put it, “Like it or not, B2B just got B2C-ed; the consumerization in B2B is here to stay.” See our earlier post for B2C tips for adding life to B2B programs. Salesforce and Slack have broken this rule to their benefit. Don’t mention competitors.

B2B 147

B2B B2C Enterprise Pitching 147

Prohibition

APRIL 12, 2024

In the ever-evolving landscape of social media, platforms continuously tweak features to enhance user experience and stay relevant. Instagram’s hashtag search changes One of the leading platforms for visual storytelling has revamped its hashtag search functionality. Get in contact today to find out how we could help you.

Social Media 62

Social Media Facebook Government B2C 62

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards.

Video 62

Video Social Media Instagram Media 62

The Resolution Blog

OCTOBER 15, 2019

As a result, the email performed 241% better than similar PathFactory email campaigns and turned into a PR opportunity as they received a lot of love from the brand’s audience all across social media. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience.

B2B 120

B2B B2C Facebook Storytelling 120

Prohibition

NOVEMBER 17, 2023

Storytelling through visuals – this creates a connection between the brand and its audience, fostering a sense of authenticity, whether you’re showing your journey through imagery, posting behind the scenes glimpses, or sharing user-generated content. In social media, the first impression is often a visual one so make it count!

Social Media 62

Social Media Media B2C Instagram 62

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? So, here’s how B2B companies can refine their social media strategies to do just that: 1. Curating content.

B2B 49

B2B Social Media Strategy Media 49

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S.

Writing 211

Writing Communications Marketing B2B 211

5W PR

JUNE 10, 2024

The key to a strong communications plan is an integrated approach that incorporates traditional media and social impact – all with a unique brand story to tell, and the right people to tell it. The impact creates connections, drives credibility, and consistent media coverage with top-tier outlets.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

Polaris

JANUARY 2, 2015

times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. If the social shares on our blog from November and December* are any indication of what engages readers, we should write more posts about content marketing, social media and public relations done well.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Even though Lysol is B2C, you could still adapt a similar model for a B2B company, adding a sprinkle of exhilaration to mundane activities—be it personal hygiene or work. At Contently, I think you know how much we value storytelling by now.

B2B 138

B2B Branding Brand B2C 138

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

ImPRessions - Crenshaw Communications

MARCH 1, 2017

It’s an established social media entity valued at over $16 billion and with over 100 million users. With its use of stickers and filters and other creative tools, Snapchat is considered most useful for B2C marketers. Use classic storytelling technique with a beginning, middle and end. Let your imagination go wild.

Video 120

Video B2B B2C Survey 120

Prohibition

OCTOBER 25, 2022

Unlike advertising on social media platforms such as Instagram or Facebook, TikTok requires users to be constantly engaged with the latest trends to ensure their content has maximum reach and impact. As with other social media platforms, TikTok influencers can be great to bring a campaign together.

Strategy 71

Strategy Branding Brand B2C 71

Prohibition

MAY 18, 2023

Influencers are also skilled storytellers who know how to connect with their audience on a personal level. By partnering with influencers, brands can tap into their ideas and creativity to generate a constant stream of high-quality content which aligns with a brands key messages, and responds to emerging social media trends.

Strategy 62

Strategy Marketing B2C SEO 62

Prohibition

AUGUST 14, 2024

AI For Smarter Outreach Identifying relevant journalists: It’s fair to say that one of the most time-consuming aspects of media relations is finding the right journalists to pitch to. Emotional Intelligence : AI can’t replicate the understanding of human emotions and social dynamics that experienced PR professionals bring to the table.

Media Relations 62

Media Relations Media Pitching B2C 62

Prohibition

OCTOBER 10, 2024

This thoughtful storytelling resonated deeply with dog lovers and was a natural fit for the brand. The campaign featured BBQ recipe ideas and tips on social media, positioning Aldi as a go-to destination for affordable BBQ essentials. Get in touch with us today to find out how we could support you with your Public Relations.

Marketing 62

Marketing B2C Retail Social Media 62

Contently - Strategy

NOVEMBER 8, 2023

Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. Bridging the B2B and B2C Content Divide The distinction between B2B and B2C content strategies is pronounced, as each targets distinct audiences with varying preferences.

B2C 52

B2C Case Study B2B Infographics 52

Prohibition

JUNE 27, 2023

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. This social media channel has become particularly popular among Gen Z, who make up a significant portion of its user base. million users in 2021.

Branding 71

Branding Brand Marketing Fashion 71

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that. Enhance your Social Ads Performance. Ensure you consider using video in your social media advertising strategy.

Video 62

Video Strategy SEO Engineering 62

Prohibition

DECEMBER 13, 2022

Here’s an example from Ken Bromley Art Supplies to show the worlds most popular artists country by country, using social media data and achieving coverage from art-recognised outlets like CreativeBloq, designboom, and DesignTaxi. Applicants had to apply via a photo competition on social media. Studies & Analysis.

Digital PR 62

Digital PR Analysis B2C Examples 62

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. .

Marketing 45

Marketing Insurance Insurance B2C 45

Landis PR

FEBRUARY 26, 2024

Helping clients understand the power of storytelling and giving them guidance on interacting with elected officials amplifies their influence and engagement. Deploying targeted campaigns across social media platforms can galvanize public opinion and prepare the groundwork for more formal discussions on policy matters.

Policies 59

Policies Publicity Community Construction 59

Beyond PR

DECEMBER 5, 2017

Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently. In the United States, 81 percent of Americans are on social media. One cannot dispute the impressionistic reach of social media. Similarly, B2C marketers report similar success. That’s precisely 2.34

Infographics 72

Infographics Case Study Video Survey 72

Solo PR Pro

AUGUST 9, 2022

Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences. The agency has worked with smaller B2B and B2C companies, consultants and startups, too. From engineer to PR pro.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

Contently - Strategy

OCTOBER 15, 2020

As organic social media traffic tailed off last decade and mobile device usage made homepages less essential, email newsletters helped marketers direct readers back to their sites on a regular basis. For marketers, it’s also a more personal alternative than social media.

B2B 143

B2B Trends Video Course 143

Shift Communications

FEBRUARY 6, 2017

As marketers and communicators, we should consider whether long-form video storytelling has a place in our efforts. If it does, we may want to trial our distribution efforts on the largest social network on the planet. Facebook isn’t shying away from its AI ambitions, either.

Facebook 60

Facebook Mobile Retail B2C 60

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.

Product Launch 40

Product Launch Marketing How To B2C 40

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. What about B2B? Again, it depends.

Marketing 40

Marketing B2C B2B Social Media 40

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. While deciding whether to pull the trigger and convert, you can follow Citi Entertainment’s content via email newsletter or on social media. Let the funnel be your guide!

Financial 52

Financial Content Marketing Examples Banking 52

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Social media stems from the blog, and also fills our content calendars for our social channels.

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Content Marketing Marketing eBook Nonprofit 61