Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150

B2B Social Media Consumer B2C 150

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. But we should also be thankful for technology that connects us to breaking news. Who doesn’t love a news cycle that invites timely story ideas?

Agency 310

Agency B2B B2C Pitching 310

5W PR

AUGUST 7, 2020

Finally, SevenVentures Pitch Day and the Growth Marketing Conference are the places to be for any B2B and B2C growth marketers.

B2C 88

B2C B2B Pitching Conference 88

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers.

B2B 276

B2B Social Media Brand Branding 276

Contently - Strategy

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. These articles delve into B2B challenges, technology advancements , and the impact of Microsoft solutions. But in the B2B space, LinkedIn is still king. According to the Pew Research Center, 53% of college graduates use LinkedIn.

LinkedIn 98

LinkedIn Examples Brand Branding 98

Melissa Agnes

AUGUST 18, 2014

They speak truths; They highlight the technologically evolving world we live in; and. ” – Mitch joel. “Companies need to view themselves as constant learning organizations” – Donald Schön quoted in “ The Moment of Clarity ” by Christian Madsbjerg and Mikkel B. .

Mobile 194

Mobile Crisis B2C Web 194

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. B2B technology products tend to be complex. B2B technology products tend to be complex.

B2B 182

B2B Study Marketing Education 182

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

“The addition of Crenshaw Communications accelerates our mission to empower brands by elevating the use of talented people who understand technology and its impact on the businesses we serve. We believe that technology and creativity are not mutually exclusive; in fact, they can and should work together.”

Agency 156

Agency Communications B2C Creativity 156

PRSay

FEBRUARY 2, 2024

Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty.

Trends 187

Trends Video B2C Measurement 187

Contently - Strategy

AUGUST 28, 2024

When we talk about marketing and technology, the conversation is all over the place. On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. What does that mean for the hot technologies in marketing right now?

Content Marketing 52

Content Marketing Trends Marketing B2C 52

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. Not surprisingly, the data showed the most pronounced differential between fundraising rounds in the B2C sector. It’s also occasionally controversial. It’s all interesting, if not definitive.

Study 234

Study Course SEO B2B 234

Axia PR

AUGUST 26, 2023

With the proliferation of technology and growing digitalization of our lives, cybersecurity is no longer a niche subject but a mainstream concern. For business-to-consumer (B2C) cybersecurity companies, getting national media coverage is not just about brand promotion; it's about contributing their knowledge to a vital public discourse.

B2C 62

B2C Company Media Consumer 62

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. I think a lot could happen here, especially in B2B technology media.

B2C 73

B2C B2B Agency Trends 73

Onclusive

MAY 12, 2022

Thanks to our proprietary newscrawler and advanced marketing technology, Onclusive can make this connection whether or not the article contains a link back to your website. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

MARCH 11, 2020

B2C marketers will want to grow a list of followers that they closely and frequently engage with. Technologies like augmented reality (AR) and virtual reality (VR) have made a big splash, especially over the past year. Creating a channel and producing relevant content for a brand are just the start. Tech takeover.

Social Media 272

Social Media Trends Media Instagram 272

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Vice President, Marketing Technology. B2B technology. Consumer technology. SaaS technology companies. Technology companies. Methodology.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

Cision

APRIL 7, 2015

As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago.

B2C 120

B2C Content Marketing B2B Mobile 120

Sword and the Script

OCTOBER 31, 2023

of revenue: (click image for higher resolution) B2B product companies put their average marketing budget as a percentage of revenue at 7.9% – that’s about half of what their peers in B2C product companies spend. of revenue invested in marketing The technology analysis firm Gartner conducts an annual poll of marketing. Gartner: 9.1%

B2B 167

B2B Survey Marketing B2C 167

Agility PR Solutions

APRIL 19, 2021

Much changed in 2020 about the way marketers worked, from the technology they used to the frequency with which they visited company offices. B2C […]. The post Digital marketers expect to double messaging volume by 2024 appeared first on Agility PR Solutions.

B2C 86

B2C Marketing Software Technology 86

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Optimized for search engine algorithms.

Strategy 149

Strategy B2C SEO Social Media 149

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Yet, in the digital age, technology, time and trends have a way of changing the game. As a principal analyst at Forrester put it, “Like it or not, B2B just got B2C-ed; the consumerization in B2B is here to stay.” See our earlier post for B2C tips for adding life to B2B programs. Don’t mention competitors.

B2B 147

B2B B2C Enterprise Pitching 147

Cision

NOVEMBER 28, 2017

Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B). When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat.

Small Business 245

Small Business Media SMB Pitching 245

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. It serves as proof of concept for exciting ideas, an outlet for fledgling companies to tell their story, and a way to build ties with future customers.

B2C 192

B2C Community Banking Advertising 192

ImPRessions - Crenshaw Communications

APRIL 21, 2016

For an advertising technology client, one exec speaks about technology with such fervor — and such color — that listening to him is like a cross between an inspiring TED talk and a stand up comedy set. Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends.

How To 149

How To Social Media B2C Television 149

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. How is it being used?

Survey 179

Survey Software B2B Pitching 179

Shift Communications

FEBRUARY 26, 2018

Breaking out by industry, we see that politicians, government accounts, and NGOs have made the most of the increased space, followed by healthcare and pharma second, then B2B: Until recently, the Fortune 10 hadn’t used the extra space, and B2C companies haven’t done much with the extra character counts either. Christopher S.

B2C 124

B2C Government Twitter Healthcare 124

PR 20/20

MARCH 11, 2015

That means marketers must stay on top of the latest and greatest in customer behavior, technology and product development. The panel was moderated by Jim D’Orazio ( @jimdorazio ), CSU instructor and president of Practical Web Strategies, and focused on the B2C marketing trends of 2015. Brand Industry Inbound Marketing'

B2C 40

B2C Marketing Web Industry 40

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months.

Company 120

Company Banking Education B2C 120

Contently - Strategy

JULY 12, 2021

Interestingly, finserv publications targeting a B2C audience largely ignored news. Creating newsier content could be a big opportunity for B2C content teams searching for inspiration. The content review process improves when you’re proactive (and have technology that can help streamline production.)

Financial 129

Financial Banking How To Marketing 129

5W PR

MAY 10, 2023

After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team. 5W is very excited to share that we have launched a new digital agency, HOW, which is a wholly-owned subsidiary of the 5WPR family.

Agency 88

Agency B2C B2B Journalism 88

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Make the calendar work harder Seasonal opportunities aren’t just a B2C thing; the calendar is a gold mine. If the event or holiday is too big a stretch or unrelated to your client, your pitch might be ignored, and you can even damage your credibility with the reporter for the future.

B2B 156

B2B How To Privacy Retail 156

5W PR

FEBRUARY 22, 2022

Yet most of the purpose-driven businesses and promotional efforts around the world have been largely driven by companies in the B2C industry. Back in 2019, there was a Harvard Business School study published that linked the positive performance of companies on the stock market to their purpose. Pandemic Reaction. Purpose-Washing.

B2B 17

B2B Industry B2C Marketing 17

5W PR

JANUARY 16, 2020

That said, incorporating live video will work in favor of B2B and B2C brands, non-profit organizations, and the public service. To boot, AI, machine learning (ML) and natural language processing (NLP) technologies are more commonplace. This requires communication pros to adopt new methods and exploit benefits that abound.

Trends 120

Trends Communications Big Data B2C 120

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. Owned media is the gateway to the remainder of the marketing and sales funnel, whether you’re B2B, B2C, small or large. Vice President, Marketing Technology. Owned Media. Christopher S.

Data 157

Data Data-Driven PR System Analytics 157

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Technology crises like an unresponsive website during an online giving day are not out of the question. Crises happen to every brand, no matter how big or small they are. When one happens to your brand, will you recover?

Crisis 120

Crisis Crisis Communications Brand Branding 120