Contently - Strategy

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Brands need to up their meme game (and spend more time on simple, visual content in general). Right now, not really!

Branding 144

Branding Brand Banking Survey 144

Sword and the Script

SEPTEMBER 3, 2024

And another one: “Another new piece of researc h [download page], this time from Ascend2 in partnership with TopRank Marketing, indicates that influencer marketing is now a part of the marketing mix for 85% of B2B mid-market and enterprise brands surveyed in the US.” What are the top use cases? Or you might be wasting your money.

Social Media 165

Social Media Study B2B Media 165

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. COVID proved that we don’t need constant travel any more than we need to deposit paper checks at the bank. Repetitive tasks and back-end office functions will be more automated. PR must communicate values, not just message points.

Trends 407

Trends Communications Employee Corporate 407

NewsWhip

SEPTEMBER 16, 2022

Just as August was coming to a close, Bank of America announced its new initiative to make buying a home easier and more affordable for Black and Hispanic/Latino communities, which includes zero-down-payment and zero-closing mortgages for first-time home buyers. Let’s take a look at what other brands and stories stood out in August.

Banking 78

Banking Community Branding Brand 78

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

We wrapped the campaign in a thought leadership banner carried by the CEO, in contrast to competitive banking institutions. The campaign issued a call-to-action for users to “Break Up With Your Bank.” PR helps a brand punch above its weight.

Banking 327

Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Most valuable of all, inclusion in an analyst report can build brand consideration for months or years. Earned media drives brand differentiation. Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. Different tactics like branded content and executive speaking opportunities might complement it.

Reputation 156

Reputation Branding Brand Media 156

Agility PR Solutions

MARCH 3, 2019

According to this year’s TotalSocial® Brand Awards from social intelligence data and analytics firm Engagement Labs, Skype and Regions Bank as the top brands most successful with everyday influencers both online (via social media) and offline (via […].

Skype 126

Skype Report Branding Brand 126

Ronn Torossian

APRIL 26, 2022

The digital asset is now worth more than both Mastercard and Visa, and plenty of big and small brands have started adopting it, including America’s oldest bank, BNY Mellon, as well as retail day traders. Blockchain, the underlying technology behind cryptocurrencies, has become too big to ignore.

Banking 195

Banking Retail Technology Branding 195

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. There have been too many apologies that later rang hollow, and its bank of good will is nearly empty. but in 2018, his behavior was a nightmare for the brand he created.

Banking 257

Banking Facebook Reputation Crisis 257

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. For example, a new government regulation in financial services may impact banks, investment firms, or credit unions differently. Start small .

Media 323

Media Interviews Financial Construction 323

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. Judging by our research, that’s causing a problem.

Study 142

Study Branding Brand B2B 142

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Don’t be wishy-washy: Bud Light and Target Like many brand-watchers, I thought the backlash against Bud Light over its partnership with trans influencer Dylan Mulvaney would fade away. It was a lose-lose.

Banking 212

Banking Nonprofit Twitter Advertising 212

PRSay

AUGUST 30, 2023

The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions. In some industries, such as entertainment or food and beverage, consumers are aficionados whose love for the industry has enough space to hold more than one favorable brand.

Branding 133

Branding Brand Film Insurance 133

Cision

JUNE 7, 2017

How to Earn Brand Recognition. I asked for and got a meeting with the president of a $40 billion bank. With that I mean guest blogging on high-ranking sites, engaging with influencers and being covered in the media. This allows you to use their success and following and expose yourself to a much larger audience.

Google 319

Google Reputation How To Television 319

Contently - Strategy

JULY 27, 2021

.” Mint became one of content marketing’s first rags-to-riches story when Intuit acquired the company for $170 million in 2009, in large part because of how the blog had helped them establish a strong brand, acquire users, and earn their brand loyalty. bank to offer clients a crypto fund.

Branding 110

Branding Brand Banking B2C 110

Steve Barrett on PR

JULY 12, 2019

A topsy-turvy week for two iconic brands ended with both of them riding on the back of a national celebration.

Banking 94

Banking Branding Brand 94

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Critical Mention

JANUARY 29, 2021

World Bank forecasts a 5.2 But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. It is important to go through and analyze an influencer’s content to know if it can be paired with your brand or product. Engagement.

Branding 135

Branding Brand How To Radio 135

Agility PR Solutions

JANUARY 28, 2021

When choosing a bank to open a personal account you always seem to hear the same things around low fees, dedicated customer service, savings opportunity, what other services they offer, etc. You can essentially walk into any major bank in every region of the U.S. or jump on their website and hear identical sales pitches […].

Banking 94

Banking Branding Brand Customer Service 94

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation? PR generates influence.

Mobile 244

Mobile SEO Web Journalism 244

Contently - Strategy

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” Yes, stay on top of trending topics Please don’t interpret my downplaying of meme utilization in your brand strategy as encouraging you to avoid social media trends altogether. Below is an example of how heritage skincare brand CeraVe did just that.

Content Marketing 95

Content Marketing Trends How To Travel 95

Agility PR Solutions

OCTOBER 23, 2023

Gen Z spending declined ever so slightly in investment bank Piper Sandler Companies’ 46th semi-annual Taking Stock With Teens survey, in partnership with education global high-school-student network DECA.

Survey 110

Survey Banking Branding Brand 110

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! The top three characteristics of a “best in class” brand focus on customer service and engagement.

Customer Service 205

Customer Service Social Media Marketing Media 205

Cision

JULY 8, 2016

How can brands ensure their target audiences see and consume their content? Getting noticed requires earning readers’ trust, and 90 percent of them trust influencers more than they’ll ever trust your brand. Your brand isn’t alone in the race to partner with an influencer. Highlight Shared Interests. Create Suspense.

Case Study 192

Case Study How To Media Pitching 192

Agility PR Solutions

SEPTEMBER 26, 2022

New research from customer engagement platform Braze provides guidance for financial services brands, specifically those that provide banking, budgeting, and wealth management services, to better understand and meet shifting customer needs.

Financial 78

Financial Consumer Banking Branding 78

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively. Heightening brand reputation and awareness During an economic downturn, customers naturally become more cautious about business spending and are likely to stick with brands they know and trust.

Strategy 193

Strategy Reputation Infographics Banking 193

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm.

Industry 316

Industry Fashion Travel Tourism 316

Onclusive

JANUARY 31, 2023

This shows how essential it is to monitor both mainstream and social media discussion about your brand if you want to build an accurate view of your reputation. Our analysis shows that greenwashing discussion about these two brands grew on social media before earning widespread mainstream news coverage.

Analysis 195

Analysis Media Fashion Retail 195

PRSay

OCTOBER 16, 2024

Legacy organizations, from banking institutions to consumer giants, had maintained relatively stable business models. These generations grew up in a global, connected world, and they expect the brands they support to align with their values. Washington addressed the rapid acceleration of business cycles.

Technology 109

Technology Trends Banking Newspapers 109

Agility PR Solutions

MAY 11, 2023

Are you looking for ways to elevate the visibility of your business without breaking the bank? You may actually be surprised to learn that many effective public relations techniques can help you build awareness and recognition quickly and cost-effectively.

Banking 162

Banking Blogging Publicity Branding 162

Cision

DECEMBER 6, 2017

PR professionals have always been great storytellers, serving as the voice of the brand, building relationships and cultivating trust with their audiences but the digital revolution empowers communicators to accomplish so much more. The CMO knows this and understands the value of earned media and its impact on their brand’s customers.

How To 223

How To Marketing Storytelling Measurement 223

Sword and the Script

JANUARY 22, 2019

He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. GK: I wrote The Agile Brand because I have always been fascinated with marking moments in time that significant evolutions are occurring. 2) Do customers really want relationships with brands?

Branding 88

Branding Brand Banking Consumer 88

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. I’ve always thought that good PR is like money in the bank, but the maxim may be more literal than not. We see this in our own small PR agency, but for a high-growth startup, employer branding is especially essential.

Study 234

Study Course SEO B2B 234

Cision

JANUARY 25, 2016

Social has brought an explosion of content distribution channels, and brands are struggling to make their content stand out. Here’s a quick look at the first three steps brands should take to ensure a successful content marketing strategy: 1. How should brands do this? Today, however, is another story. Find The Sweet Spot.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking.

Technology 120

Technology Pitching Insurance Insurance 120

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 215

Blogging Company Engineering Airlines 215