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5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.

Banking 107
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Use a Content Strategy Template To Scale Up Quickly

Contently - Strategy

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Create your pillars and subtopics Brand pillars are key to focusing your content. For example, to create a pillar for an eco-friendly clothing brand, you might consider “Sustainable living.”

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How A Solid PR Strategy Can Recession-Proof A Business

ImPRessions - Crenshaw Communications

However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively. Heightening brand reputation and awareness During an economic downturn, customers naturally become more cautious about business spending and are likely to stick with brands they know and trust.

Strategy 193
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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 215
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How to Create A Content Marketing Strategy From Scratch

Contently - Strategy

In the same way, you wouldn’t wade into the deep waters of the branded content without knowing where you were headed. Is it to attract new customers to your brand, to increase brand loyalty, or to close the deal on a specific product? Read on for the essential elements of how to create a successful content marketing strategy.

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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

Infographic: Millennials and Social Commerce. No surprises here every brand has a Facebook page and is on “the Twitter.” To that end, public communications is a little bit banking – you’ve got to work your whole life and make deposits before you can write checks in retirement. * * *. For example: 13 Statistics from an Inc.

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5 Digital PR Tips to Boost Your Business

The Proactive Report

Create a list for influencers, brand advocates and reporters (keep the lists separate.) A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. Monitor their tweets. Offer them content that fills their needs.