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When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.
Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Create your pillars and subtopics Brand pillars are key to focusing your content. For example, to create a pillar for an eco-friendly clothing brand, you might consider “Sustainable living.”
However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively. Heightening brand reputation and awareness During an economic downturn, customers naturally become more cautious about business spending and are likely to stick with brands they know and trust.
Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).
In the same way, you wouldn’t wade into the deep waters of the branded content without knowing where you were headed. Is it to attract new customers to your brand, to increase brand loyalty, or to close the deal on a specific product? Read on for the essential elements of how to create a successful content marketing strategy.
Infographic: Millennials and Social Commerce. No surprises here every brand has a Facebook page and is on “the Twitter.” To that end, public communications is a little bit banking – you’ve got to work your whole life and make deposits before you can write checks in retirement. * * *. For example: 13 Statistics from an Inc.
Create a list for influencers, brand advocates and reporters (keep the lists separate.) A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. Monitor their tweets. Offer them content that fills their needs.
Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. ” (PNC Bank does this every year!) Try to surround a client submission with other non-competing products or services. Predictions are a perennial.
Create a list for influencers, brand advocates and reporters (keep the lists separate.) A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. Monitor their tweets. Offer them content that fills their needs.
However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.
Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. PR Director Catriona Pollard notes that you can can create higher organic engagement with the following types of pins: Infographics. Checklists. Businesses are doing creative stuff with Pinterest.
Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. The second way to make numbers more relatable is to display them as infographics. This puts more pressure on corporate communicators to make their messages more engaging. Find the story behind the news.
With more than one billion members, LinkedIn can be a key platform for promoting and building a business’s brand. Audiences exposed to brand and acquisition messages on LinkedIn are 6x more likely to convert. They can help you establish your brand or business as a thought leader in its field. Take, for example, TD Bank.
Product-Led Digital PR Can Build Brand Ross and Emily’s new strategy focuses on digital PR campaigns that directly connect to the product and brand. By aligning with search-driven topics that also align with the product, campaigns can generate brand awareness and SEO value, as they resonate better with relevant audiences.
For Brown Brothers Harriman , the oldest private bank in America, tapping into the high-net-worth female market wasn’t just a stride towards gender equality in wealth management—it was about seizing an overlooked opportunity. Royal Bank of Canada had an answer: Get everyone involved. infographic.
Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. That was an evolution for us.
Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Believe it or not, financial content for a bank can be fertile ground for creativity. That’s why the brand’s med school calculator is such an incredible tool.
GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. Automated coverage book.
Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).
There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. An example of a survey led digital PR campaign is one we did for a leading food and drink brand , Black Sheep, who champion quality cask ale. Proactive digital PR.
User-Generated Content Landmines to Watch Out For (Infographic). Why: “The power behind UGC is that it’s being shared by a known peer, who isn’t being paid by the brand,” writes Kimberlee Morrison as she shares an infographic that includes a “list of user-generated content land mines to watch out for.”
This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.
If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. Most of their infographics only cost 1 credit, which is $345. (It Purchasing the credit unlocks the graphic, which you can then edit, add your branding, and work into a campaign. What to do with them?
Legal professionals’ invaluable input not only safeguards the brand’s legal standing but also fosters a culture of accountability and trust, reassuring clients and stakeholders that the content they encounter is reliable and compliant.
Companies and brands can only be truly social if they do it themselves. YouGov partnered with PRCA to survey 280 agency and in-house PR professionals across business services, finance and banking, technology and telecoms, charities and NGOs, Government and other sectors. Secondly it’s becoming commoditised. Other findings.
Bylined Bloggers Suggest You Have a Broad Bank of Talent. What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more.
But, city studies have other higher-level goals, from SEO to brand awareness. Still, this type of content’s three big goals are to increase DA, expand brand awareness, and improve SEO rankings. Tip: Brands can look for gains in Direct traffic when looking at something like Google Analytics.
But yeah, it’s a tricky one to nail down because there will be people businesses, brands where they’re KPIs and their expectations of undergoing PR or digital PR will be far different to that. Chris: We get quite a few client calls, especially as we grow in, and we’re starting to speak to larger potential brands.
Consider taking photos that capture your business’ brand personality to create increased interest in your business. These websites contain millions of images ranging from animals, food and drinks, to people and infographics. These apps can create added effects with filters or text to give your images a professional look and feel.
It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Create social videos and infographics.
3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.
And the way you can build those connections and backlinks are with infographics. By creating original infographics for influencers, there is massive potential for higher rankings and better relationships.”. A boutique agency provides access to creative senior talent that won’t break the bank. . It’s mutually beneficial.
Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment. Did the Vox experiment, an entire media brand based around explainers, ultimately work out? ” The post-Vox explainer.
I also believe working through military policies and regulations helps me understand and anticipate the compliance and regulatory requirements of the banking, legal and healthcare industries. Text, graphics, infographics, videos, photos, etc. In PR, I focus on brand reputation and relationships with target audiences.
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