Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Sword and the Script

AUGUST 26, 2014

The blog is an industry staple, he’s plugged into the community and his name always winds up on industry conference media lists. ——————————————————— Related content: 6 Creative PR Ideas for Blended Media.

Trade Shows 132

Trade Shows Conference Pitching Meeting 132

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. It’s like trying to lay down pipe before you even dug a ditch.

Writing 211

Writing Communications Marketing B2B 211

Remote PR Jobs

SEPTEMBER 25, 2023

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. PR generates influence. Word-of-mouth PR spread on social media platforms is not only cost-effective, but highly trackable and persuasive.

Mobile 100

Mobile SEO Reputation Web 100

Flack's Revenge

MARCH 12, 2015

A PR Week story, also shared by Judy, tried to gauge the reaction from the PR community. Aren’t our clients and employers expecting the investment (which increasingly also covers social media and content marketing) to deliver business results? The headline said it all: Tech Media Landscape Unruffled… Says PR Pros.

B2B 120

B2B Trade Shows Enterprise Banking 120

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here? Nowhere in the panel descriptions do you see “PR.”

International 44

International Internal YouTube Nonprofit 44

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. To keep things simple, I tend to categorize metrics into broad buckets: visibility, community strength, quality and marketing or business impact. Coverage [UML].

B2B 77

B2B Measurement Blogging Community 77

Waxing UnLyrical

JULY 12, 2018

The site has 5,000 agency and professional profiles in areas including: crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography and video.

Brand 74

Brand Branding Banking Financial 74

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Overall, National Cybersecurity Awareness Month serves as a reminder that cybersecurity is a shared responsibility, and everyone can take steps to protect themselves, their organizations, and their communities from cyber threats.

Education 112

Education Employee Measurement Agency 112

Buzzstream

SEPTEMBER 3, 2024

As you can see, Michael’s bio says that he covers community initiatives and cultural life. Hi [Journalist’s Name], With the recent buzz around [Celebrity’s Name]’s extravagant wedding, many couples are wondering how they can achieve a similar look without breaking the bank.

Pitching 126

Pitching How To Digital PR Data 126

Communications Conversations

SEPTEMBER 15, 2020

Susan Beatty, VP-external communications, US Bank. Kristina was doing content strategy before it was even a thing (at least, in the modern-day content marketing sense). So, in many ways, those of us who any sort of content marketing should be thanking Kristina for paving the way! Future-makers.

Agency 78

Agency Trends Social Media Local 78

Critical Mention

DECEMBER 10, 2018

This may seem daunting, but we have strategies for you to implement that won’t break the bank. Organizing or partnering with nonprofits for community service programs like a winter coat or toy drives helps build your brand awareness while also giving back. Holiday greeting cards go a long way.

Real Estate 62

Real Estate Local Nonprofit Banking 62

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . Thanks for reading!!!

Marketing 45

Marketing Insurance Insurance B2C 45

Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 1) February 18, 2014: Enter GTCR . Cision purchased those assets from UBM, a publisher and events company.

Technology 14

Technology Company Software Marketing 14

Wildfire

SEPTEMBER 4, 2018

However, the media landscape has changed drastically over the years and businesses can’t just rely on a press release to communicate their message. If you’re only communicating to your audience during tough times, it’s very unlikely to achieve anything. PR myth #2: I only need PR when it goes wrong.

Banking 45

Banking Education Industry Crisis 45

Beyond PR

SEPTEMBER 26, 2016

“The era of the one-and-done press release is behind us and the world of engagement got a whole lot more complicated,” said Pluhowski, senior vice president and chief communications officer, corporate and public affairs, at TD Bank. Author Katie Gaab is a content marketing specialist for Cision.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Prohibition

AUGUST 4, 2021

The Internet is a vast, complex system of virtual connections and communities. Reputation management involves combining social media marketing, review management, content marketing, search engine optimisation, and public relations strategies to promote and protect your online image. Effective Returns. Take control – now.

Reputation 62

Reputation Company Engineering Banking 62

Waxing UnLyrical

OCTOBER 14, 2016

Hey, Content Strategist! Ready to make some magic by walking the content road less traveled? What if, instead of doing what every single content marketing guru told you to do (“Do more!” I’m talking to you. ” “Be everywhere!” ” “Jump on the bandwagon!”),

Travel 40

Travel Banking Creativity Content Marketing 40

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Reclaiming Social: Content Strategy for Social Media. Facebook Ad Conversion Tracking for Smart Marketers. ” Yea baby!

Data-Driven PR 40

Data-Driven PR Facebook Banking Writing 40

Waxing UnLyrical

AUGUST 19, 2016

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). 3 keys to layering content. times the number of internet users the U.S.

Video 40

Video Survey Consumer Facebook 40

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. What are you passionate about?

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I Strengthening community-building and connections. I see a few things.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages. Happy New Year!

Marketing 216

Marketing Content Marketing Social Media Employee 216

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press release. cc) – An amazing community repository of CC0 licensed images. Morgue File – This is a community-based free photo site, with all images free to download and re-use in commercial work.

Engineering 120

Engineering Creativity Google Community 120

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Waxing UnLyrical

OCTOBER 7, 2016

But the last thing I want to do today, right now, is give you a homily on content marketing, or some facet thereof. Because the only content I really truly want to create right now, or wallow in, is intensely personal. I don’t answer to anyone but myself (and my bank balance!), It works for me.

Banking 98

Banking Construction Corporate Course 98

Waxing UnLyrical

DECEMBER 12, 2016

Ceralytics is a content intelligence platform that identifies and predicts the topics, themes and positioning that provides the most value to your audience, giving you the insights you need to develop content and campaigns that engage and convert. We officially launched in September of 2016 at Content Marketing World.

Film 40

Film Software Measurement Data 40

Contently - Strategy

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively.

Content Marketing 87

Content Marketing Brand Branding Marketing 87

Contently - Strategy

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. That can lead to new high scores in the performance of your content. What is gamification in marketing?

Marketing 95

Marketing Content Marketing Analysis B2B 95

Sword and the Script

DECEMBER 10, 2024

This could translate into more and more niche communities, to support people more but it still will not solve the bigger issues around the importance of being able to communicate be it in Marketing or PR from the heart, instead of from the head or using AI, which has no capacity to read the room! It was genius.

Marketing 216

Marketing Content Marketing Data Pitching 216

Sword and the Script

DECEMBER 12, 2017

6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. These net more devoted readers, more qualified leads, higher conversion rates and the greater possibility of content-driven conversations.”.

Marketing 128

Marketing Content Marketing Crisis Management Data 128

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 198

Marketing Employee Content Marketing Media Training 198

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. . – Rachael Wolensky | ALM Media. More content marketers will get frequency right.

Social Media 116

Social Media Marketing Media Creativity 116