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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Online communities like #PRStudChat are a great resource for learning, connecting with peers and hearing about different experiences.

Industry 316
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Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call the PR firm.” But does it scale?

Mobile 244
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Behind the Headlines With Shannon Bell

Cision

Shannon Bell of The Orogen Group says aligning your communication strategy across departments is key to your success. While I am currently in charge of everything from operations to finance, my main focus will be providing communications and strategic counsel to the companies we invest in and to our CEO. In a word: trust.

Financial 149
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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

I have a local bank client that just started working with me in September. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. The PR community has growing dialog around the importance of a custom pitch. Can I do a story on the impact of technology on banking cyber security?

Pitching 100
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7 ideas explaining why the B2B SaaS sector is sluggish right now

Sword and the Script

It was great for media pitching, and we landed a ton of interviews. I’ll never forget one interview we landed about the state of VC investing. As a marketing community, we’ve cried wolf too often and the market has become desensitized to it. At the time, deals across the sector had dried up. ” I think he’s right.

B2B 164
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#InnovateNow With Mercy Chikowore: The Power of Passion

Cision

Now, we’re banking on our social media presence and engaging visual content to get and hold reporters’ attention. It’s such a great way to connect not only with reporters but fellow PR professionals and new communities. The use of social media has been, in my opinion, one of the biggest trends of the industry.

Reddit 120
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GigaOm Crash? Houston, We Have a Bigger Problem

Flack's Revenge

Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. A PR Week story, also shared by Judy, tried to gauge the reaction from the PR community. The headline said it all: Tech Media Landscape Unruffled… Says PR Pros.

B2B 120