Reputation Us

JULY 13, 2017

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. banks have significantly rebounded from the 2008 financial shock. Governance (15%).

Banking 60

Banking Reputation Financial Government 60

NewsWhip

SEPTEMBER 16, 2022

Just as August was coming to a close, Bank of America announced its new initiative to make buying a home easier and more affordable for Black and Hispanic/Latino communities, which includes zero-down-payment and zero-closing mortgages for first-time home buyers. Together the articles saw tens of thousands of engagements. .

Banking 78

Banking Community Branding Brand 78

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm.

Industry 316

Industry Fashion Travel Tourism 316

5W PR

APRIL 8, 2024

Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers.

Consumer 78

Consumer Financial Ethics Banking 78

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

There have been too many apologies that later rang hollow, and its bank of good will is nearly empty. In a letter posted on Twitter, Mnuchin reported that he had held a call with major bank CEOs and denied a “brewing economic crisis no one knows about,” as Salon’s Matthew Rozda put it. The NRA retrenches.

Banking 257

Banking Facebook Reputation Crisis 257

ImPRessions - Crenshaw Communications

MAY 9, 2020

The Crenshaw team was proud to win the 2014 PRSA-NY Big Apple Award (Marketing Consumer Services: Financial Services) for our work with New Jersey-based McGraw-Hill Federal Credit Union.

Communications 156

Communications Banking Financial Creativity 156

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Dining -> (Dining categories, Dining restaurants).

Social Media 233

Social Media How To Insurance Insurance 233

Contently - Strategy

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Consumers crave educational courses. You want guidance from advisors at a successful bank or the thought leaders at a B2B tech company in your field. honeybees on top of the Bank of America building.

Brand 144

Brand Branding Banking Survey 144

Agility PR Solutions

SEPTEMBER 26, 2022

New research from customer engagement platform Braze provides guidance for financial services brands, specifically those that provide banking, budgeting, and wealth management services, to better understand and meet shifting customer needs.

Financial 78

Financial Consumer Banking Branding 78

Agility PR Solutions

AUGUST 7, 2018

The firm’s 2018 BAI Banking Outlook research study and recent webinar Reported results of a consumer survey seeking to understand what marketing efforts and product offerings compel them to choose a bank. The post Financial services marketing trends—how do banks acquire customers today?

Banking 60

Banking Financial Trends Marketing 60

PRSay

OCTOBER 16, 2024

Legacy organizations, from banking institutions to consumer giants, had maintained relatively stable business models. Washington addressed the rapid acceleration of business cycles. She explained that, in decades past, companies reinvented themselves every 75 years. By 2001, the business reinvention cycle shrunk to 15 years.

Technology 109

Technology Trends Banking Newspapers 109

Deirdre Breakenridge

OCTOBER 3, 2016

We’re creating, curating, consuming, and confronting a daily tsunami of information. Good luck questioning the bias that’s coded into an algorithm you could be banking your company, or your client’s success upon. The machines, the tools of today like the bots and algorithms are no replacement for our brains. It’s daunting.

Data 0

Data Tools Technology Banking 0

5W PR

APRIL 22, 2024

Anything from bank account information to personal identification. Public relations is vital in reassuring the public of a brand’s unwavering commitment to data security and enhancing consumer confidence. Customers provide fintech platforms with sensitive details.

Consumer 78

Consumer Financial Crisis Management Banking 78

Cision

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 215

Blogging Company Engineering Airlines 215

Communications Conversations

OCTOBER 3, 2017

Bank, which launched its “Power of Possible” Podcast earlier this year. Our brand voice is to be relatable and earnest for a large bank. Bank focused podcast wouldn’t work. Our goal was to create a podcast that highlighted our brand voice and interesting to the general consumer. Companies like U.S.

Banking 60

Banking Financial Employee Meeting 60

ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. ” It’s hard to put a price tag on customer loyalty or positive perception, but in today’s unpredictable media environment, it’s like money in the bank. One reason is that PR is more relevant – and valuable – than ever. Here’s why. Credibility.

Mobile 244

Mobile SEO Web Journalism 244

Agility PR Solutions

MARCH 3, 2019

Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations.

Skype 123

Skype Report Brand Branding 123

Cision

JULY 8, 2016

How can brands ensure their target audiences see and consume their content? Case Study : Australian bank ANZ earned media coverage by sharing its Women’s Report with influencers interested in equal pay and gender equality. Here are a three tips for earning media from influencers: Be Human. Pro Tip: Leverage your owned media in pitches.

Case Study 192

Case Study How To Media Pitching 192

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” In banking, you’re selling your unique insights. For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing.

Financial 129

Financial Banking How To Marketing 129

Cision

JANUARY 25, 2016

Why aren’t consumers paying attention? The big budgets owned these channels, and consumers had to pay attention to those advertisements.”. Joe brings up a few examples, but Jyske Bank sticks out the most. The Danish bank previously spent a lot of money on outside advertisement to reach its audience.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Communications Conversations

JUNE 8, 2017

Bank and that I get to do all the “fun stuff.” Bank Stadium). 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank Stadium was a really fun time for us at the bank. Bank Places to Play, a three-year $1 million grant funding program in partnership with the MN Vikings.

Banking 113

Banking Sports Financial Corporate 113

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. I love getting news releases related to business technology solutions – but I do not cover consumer tech. So keep those emails coming!

Technology 120

Technology Pitching Insurance Insurance 120

Communications Conversations

AUGUST 3, 2021

It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. For example, the banking industry sees a hefty amount of DM volume each day (almost 60%). Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 205

Customer Service Social Media Marketing Media 205

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. I’ve always thought that good PR is like money in the bank, but the maxim may be more literal than not. But can a PR campaign pay for itself? The PR factor: are coverage and cash correlated? But it’s no surprise.

Study 234

Study Course SEO B2B 234

Onclusive

JANUARY 31, 2023

This tells us that consumers are often driving their own agenda across social media, particularly on Twitter and LinkedIn. Some industries are forced under the spotlight more than others  Industries that featured most prominently in our analysis were banking, retail and fashion, mining and materials, and energy and utilities.

Analysis 195

Analysis Media Fashion Retail 195

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Even seven months later, some 30% of consumers said they would not fly on United. It can help an organization weather a crisis situation because a well-earned reputation is like money in the bank. Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

PRSay

JULY 1, 2020

Measuring PR campaigns can be daunting and time-consuming, but resources are available to help professionals work smarter, not harder. Effective, ongoing measurement — which starts with establishing a baseline before a communications program even begins — is essential to ensure that our work has an impact, she said.

Measurement 174

Measurement Communications Banking Survey 174

Cision

DECEMBER 6, 2017

According to Nielsen, the majority of consumers place more trust in earned media versus paid and owned. We worked with a major bank and found that impressions generated through their PR efforts cost less than 30 cents; meanwhile, a multimillion-dollar campaign advertising generated a cost per impression of more than nine dollars.

How To 223

How To Marketing Storytelling Measurement 223

Reputation Us

OCTOBER 6, 2019

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled. Consumers are increasingly anxious to know what companies are doing to protect their personal information. PORTLAND, Ore., PORTLAND, Ore.,

Reputation 60

Reputation Study Corporate Consumer 60

Beyond PR

SEPTEMBER 2, 2016

However, you don’t necessarily need to break the bank. With more than 26,000 people treated for backpack injuries in 2015, the safety advice in this press release not only benefits consumers, it also showcases AAOS’ expertise and services. To compete with big name brands, you need to get creative.

Banking 62

Banking Retail B2B Writing 62

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

We all know that an unhappy consumer won’t hesitate to take their case to social media. Many vented frustration on consumer complaint boards, which were reflected in bad reviews for the brand. When the bank rep asked why, I shared my reasons. It may invest heavily in customer service and response.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Consumers are hopeful the push for U.S.

Mobile 120

Mobile Financial Retail Technology 120

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

We also know that Millennials ( and all consumers) prioritize experiences over things. Dig into your data bank. Video enhances SEO, keeps consumers engaged longer, and is more shareable than many other content forms. It’s no secret that video is king when it comes to targeted content.

Video 160

Video Banking Data Software 160

Wadds Inc.

DECEMBER 5, 2024

Its an emerging form of media that is already actively used in both a business and consumer context for research and insight. AI systems have the potential to disrupt reputation in the same way as digital media and search engines have done over the past 25 years. Social media has almost no impact whatsoever.

System 52

System Corporate Reputation Media 52

PRSay

JANUARY 16, 2020

As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. As AI continues to change the nature of work and how people shop, bank and travel, the magnitude of risk it poses is growing.

Reputation 183

Reputation Privacy Banking Ethics 183

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. The most active category of business in digital media, social or otherwise, tends to be retailers, followed by the regulated industries which the researchers categorize as chemicals, banks, utilities and mining/oil production. Yeah, not many.

Social Media 125

Social Media Study Blogging Company 125

Prakkypedia

AUGUST 11, 2014

So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “ help protect the Australian community from relationship scammers ”. Scam-warning letters are on their way.

Privacy 108

Privacy Banking Print Fashion 108