Communications Conversations

OCTOBER 3, 2017

Bank, which launched its “Power of Possible” Podcast earlier this year. Our brand voice is to be relatable and earnest for a large bank. Bank focused podcast wouldn’t work. Our goal was to create a podcast that highlighted our brand voice and interesting to the general consumer. Companies like U.S.

Banking 60

Banking Financial Employee Meeting 60

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. Pride is a celebration, yes, but it started as a protest.

Employee 202

Employee Community Leadership Enterprise 202

Presspage

NOVEMBER 8, 2024

Updating internally Confusion leads to mixed messages and rumours. As a result, consumers or employees may be wronged through data tampering or other unethical activities. Example 2: Wells Fargo After Wells Fargo found it hard to reach sales targets, two former executives created two million fake bank accounts.

Crisis Communications 78

Crisis Communications Crisis Communications Reputation 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Internally, data can inform our PR strategy and make our branded content better and more engaging. As AI tools revolutionize the way we consume and monitor news, PR pros may be able to get faster and more accurate reads on a social conversation surrounding a brand — and perhaps be able to neutralize a crisis before it erupts.

Trends 157

Trends Privacy Data Reputation 157

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Market research is vital to understanding how target audiences consume info,” said Haworth. This type of planning includes making sure that your team is communicating well internally, too. “If

Social Media 120

Social Media Conference Media Corporate 120

Cision

JULY 5, 2016

Yet despite the advent of these additional communication channels and the changes in how people consume media, many of the basic marketing principles hold just as true as ever. If not, consider multiple internships with different types of marketers: a PR firm, an advertising agency, an internal corporate marketing team.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Bianchi Biz Blog

JULY 22, 2024

Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Cultural Sensitivity, Multilingual Consumer Market : Malaysia is a multicultural and multiracial society with diverse consumer segments.

Marketing 101

Marketing Tourism Local Government 101

Wadds Inc.

APRIL 26, 2023

The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. The fundamentals are well understood and the Bank of England intervention is working, but not as quickly as we would like. This is inevitably impacting business and consumer confidence. Therein lies our biggest challenge.

Agency 98

Agency Publicity Marketing Banking 98

Communications Conversations

JULY 14, 2016

Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. Take a peek at what GE, Prudential and Umqua Bank are doing with podcasting. I see four big reasons: Easier to outsource than produce internally. Not really. Connections and talent matter.

Internal 60

Internal International Resources Banking 60

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. . The first step to not breaking the bank is understanding what factors go into making a media tour. Your Spokesperson.

Media 120

Media Television Pharmaceuticals Radio 120

Prowly

FEBRUARY 3, 2025

Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name. For example, it can be playful (Ryanair), formal (Barclays Bank), or anything else that works for your business.

Branding 104

Branding Brand How To Measurement 104

Buzzstream

NOVEMBER 6, 2024

For instance, consumer brands may benefit from monthly data reports, while B2B might be more effective with quarterly or annual releases. link] Positional : A tool that offers features for optimizing internal linking structures for SEO (and much more). Sometimes a little longer than that across all content. So there are.

Digital PR 83

Digital PR SEO Data Report 83

Sword and the Script

JANUARY 22, 2019

He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. I see that we are at an inflection point in the history of how consumers and brands relate to one another and wanted to document it. He’s my guest on the first Off Script Q&A of 2019.

Branding 88

Branding Brand Banking Consumer 88

Sword and the Script

JUNE 3, 2020

The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? billion ,” according to a new report from Burton-Taylor International Consulting. in 2019, reaching a record $4.5

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

5W PR

JUNE 18, 2018

As World Wrestling Entertainment comes off yet another successful pay per view event, Money in the Bank, there are rumblings in the media that this successful entertainment company is considering a brand consolidation. Sure, the WWE may be consolidating TV programming (or they may not) but that doesn’t mean the brand as a whole is struggling.

Wikipedia 99

Wikipedia Banking Sports System 99

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Bank (nominated by Monica Wiant). Justine Perez joined the U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. Daycare sends a note that tomorrow is pajama day. Netflix needs to tell you there is a new season of that show you were binge-watching. And it’s time to update apps on your phone. Find the story behind the news.

Employee 151

Employee Communications Storytelling Corporate 151

Stephen Waddington

AUGUST 19, 2019

Studying at university is a consumer experience. International working, being always on, and a 24/7 economy are the drivers for employers. Austerity, the banking crisis, and student debt are resetting expectations in the workplace. An important life transition Managing the transition from university to work is the first issue.

Comparison 102

Comparison Employee Privacy Construction 102

Mindful Marketing

JULY 17, 2021

So, is consumer space travel worth its astronomical price? Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029. Already, SpaceX’s Dragon spacecraft has lent a big hand by delivering supplies and crew to the International Space Station. The same will likely happen with space travel.

Tourism 116

Tourism Travel Nonprofit Banking 116

Buzzstream

FEBRUARY 28, 2025

She talks about everything from setting up a news monitoring workflow to building content banks to crafting pitch emails. Build a Content & Expert Quote Bank Audit client websites early to identify reusable content that can be adapted for reactive stories. So like, yeah, so you talked about having like a content bank, right?

Strategy 62

Strategy SEO Pitching Banking 62

Sword and the Script

SEPTEMBER 2, 2014

Companies have budgets for programs, but often lack internal expertise and know-how to create content that builds demand generation. They have done an excellent job connecting me to internal domain experts, shared advanced announcements, and included me in influencer opportunities. I have done that for two decades and love to do it.

Content Marketing 114

Content Marketing Mobile Google Web 114

The Resolution Blog

APRIL 26, 2019

For a lot of big brands there had become this lethargy of consumer comms all looking the same, so they’d go try different agencies but get the same result. We had to tell people there was money in the bank and that we had investment just to get people to give it a go. Our thinking is we are small, we are nimble, and we are quick.

Agency 120

Agency Pitching Energy Creativity 120

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Bank, Capital One and TD Bank discover ways to motivate consumers to act. How can financial services organizations use social media to differentiate and build relationships?

Financial 52

Financial Social Media Banking Media 52

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 211

Writing Communications Marketing B2B 211

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. How you’ll refresh those parts depends on which way you’re trying to scale.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Bad Pitch Blog

APRIL 23, 2012

Some rotating feature banners could highlight content from the brand''s passionate consumers, and more of Starbucks'' consumer-facing, social content. Social: I think there''s a ton of opportunity to integrate consumer-generated media about the brand, as well as integrating a brand''s social content.

Pinterest 72

Pinterest Engineering Banking Video 72

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. this year, slightly more than forecast in December 2023. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Solo PR Pro

AUGUST 1, 2017

This requires acknowledging the reality but not allowing worry to consume you or drive you to make rash decisions. In other words, don’t take it lightly but don’t allow negative thoughts to consume you. There can be internal or external reasons for a drop off in business. Panic is not an option.

Case Study 56

Case Study Banking Internal International 56

Practical Law Construction

JANUARY 26, 2021

The special pre-release version of the new edition Green Book was revealed to delegates at the virtual FIDIC 2020 International Contract Users’ Event. The Green Book is for relatively small value projects – the World Bank recommends its use in projects valued up to US$10m (FIDIC itself sets no upper-limit).

Construction 100

Construction Engineering Banking Industry 100

Buzzstream

FEBRUARY 3, 2021

For example for a client that is a personal banking app, the main priority is now landing links from Money sections rather than Lifestyle, an alternative that may have been fine previously. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. they could have plenty of valuable advice to share.

Digital PR 170

Digital PR Industry Strategy Film 170

PR in High Definition

AUGUST 21, 2018

It can be crucial to the initial and continuing success of a business, but also crippling if you don’t commit to it and give consumers exactly what they want. Consumers are more intrigued by the concept of HQ Trivia, rather than the brand itself and frankly, the game became more of a trend than a sustainable brand.

Branding 54

Branding Brand Trends Social Media 54

Presspage

NOVEMBER 8, 2024

Updating internally Confusion leads to mixed messages and rumours. As a result, consumers or employees may be wronged through data tampering or other unethical activities. Example 2: Wells Fargo After Wells Fargo found it hard to reach sales targets, two former executives created two million fake bank accounts.

Crisis Communications 78

Crisis Communications Crisis Communications Reputation 78

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Stephen Waddington

JUNE 28, 2018

How do you cope with all the external and internal information available to build this picture? A severe IT failure - and ongoing problems - has angered UK consumers and investors, and left TSB CEO Paul Pester facing some difficult questions. This is not just a consumer story, of course. In real time?

Communications 60

Communications Public Affairs Government Reputation 60

Sword and the Script

APRIL 1, 2017

In an analysis piece for Marketing Dive – Study: Trust in advertisements increases 11% – came at the study with a similar notion: “If trust is growing, it could be because brands are doing a better job with consumer-first strategies.”. PR is less expensive than advertising. I was struck by the familiarity of some of the themes. Come on.

Advertising 67

Advertising Advertising Print Study 67

Beyond PR

SEPTEMBER 26, 2016

The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications. Since implementing AMEC’s Measurement Framework, both TD Bank and Newmont Mining have found success across their digital channels, campaigns and quarters.

Measurement 40

Measurement Banking Public Affairs Strategy 40