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From Traditional Banking to Fintech: The PR Transition

5W PR

The rise of fintech, a blend of finance and technology, has challenged the dominance of traditional banks. Once bastions of stability with grand lobbies and personal relationships, banks now face competition from sleek apps offering innovative services and unparalleled convenience. Nonetheless, the environment has evolved.

Banking 78
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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157
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A letter to break your heart

Prakkypedia

So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “ help protect the Australian community from relationship scammers ”. Ironically, some recipients might feel that their privacy has been invaded.

Privacy 108
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4 Reputation Threats Organizations Should Monitor in 2020

PRSay

As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. As AI continues to change the nature of work and how people shop, bank and travel, the magnitude of risk it poses is growing.

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What is crisis communication? [and how you can always be prepared for the unexpected]

Presspage

As a result, consumers or employees may be wronged through data tampering or other unethical activities. Example 2: Wells Fargo After Wells Fargo found it hard to reach sales targets, two former executives created two million fake bank accounts. As a result, brands usually face a lack of consumer trust.

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Turn Your Secret Sauce into a PR Asset with these 4 Steps

Flack's Revenge

ThetaRay: Threat detection for banking. Identiq: Anti-fraud privacy protection for e-commerce. Typical tools include demos, explainer videos, analogies and metaphors. While a deep dive into translating technology is beyond the scope of the post, perhaps a couple of mini-case studies will help.

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Speaking up for graduates in the workplace

Stephen Waddington

Studying at university is a consumer experience. Personal relationships, privacy, social life, and timekeeping are all potential flash points. Austerity, the banking crisis, and student debt are resetting expectations in the workplace. There’s a shift in pace and structure. There are clear rules to follow in a workplace.