Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Technology and computing. Hobbies and interests.

Social Media 233

Social Media How To Insurance Insurance 233

Shift Communications

SEPTEMBER 13, 2017

The Rise of Shadow Banking. As expected, the “big” banks offer something in all of these areas. According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. What does Shadow Banking mean for a financial PR program?

Banking 79

Banking Financial Advertising Advertising 79

Cision

DECEMBER 6, 2017

Emerging media, technology and the influx of data enables communicators to strategically reach and engage their target audiences across numerous online and traditional channels. According to Nielsen, the majority of consumers place more trust in earned media versus paid and owned. Digital Storytelling: The Future of PR.

How To 223

How To Marketing Storytelling Measurement 223

5W PR

APRIL 8, 2024

Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers.

Consumer 78

Consumer Financial Ethics Banking 78

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. I’ve always thought that good PR is like money in the bank, but the maxim may be more literal than not.

Study 234

Study Course SEO B2B 234

5W PR

APRIL 22, 2024

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. Anything from bank account information to personal identification. Customers provide fintech platforms with sensitive details.

Consumer 78

Consumer Financial Crisis Management Banking 78

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Interest in mobile payment technology.

Mobile 120

Mobile Financial Retail Technology 120

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020.

Reputation 182

Reputation Privacy Banking Ethics 182

Presspage

NOVEMBER 8, 2024

Technological crises : As the name suggests, this involves a malfunctioning of technology, directly affecting daily operations. As virtually every modern business is dependent on some form of technology, something going wrong is an underlying threat at all times. As a result, brands usually face a lack of consumer trust.

Crisis Communications 78

Crisis Communications Crisis Communications Reputation 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” In banking, you’re selling your unique insights. For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing.

Financial 129

Financial Banking How To Marketing 129

Wadds Inc.

DECEMBER 5, 2024

Its an emerging form of media that is already actively used in both a business and consumer context for research and insight. AI systems have the potential to disrupt reputation in the same way as digital media and search engines have done over the past 25 years. Social media has almost no impact whatsoever.

System 52

System Corporate Reputation Media 52

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

But like the frog in the gradually heating water, the media and technology environment has accelerated, forcing us to adapt. What we’re seeing is a move from name-brand celebrities to lesser-known figures who can offer authentic engagement without breaking the bank. Some of that evolution is obvious.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Vice President, Marketing Technology. B2B technology. Consumer health and fitness. Consumer technology. SaaS technology companies.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. ThetaRay: Threat detection for banking. Hitting the Sauce. Like real sauce, the tech has a shelf life.

Technology 177

Technology Comparison Case Study Video 177

5W PR

MAY 20, 2024

The dynamism of the financial technology industry is fueled by disruptive thinking and innovation. These entities, responsible for protecting consumers and maintaining financial stability, may appear to be creating impediments to progress. Take, for example, the rise of open banking regulations.

Banking 78

Banking Financial Storytelling Technology 78

Wadds Inc.

APRIL 26, 2023

The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. Technology and media layoffs and a slowdown in private equity funding are also having an impact. The fundamentals are well understood and the Bank of England intervention is working, but not as quickly as we would like.

Agency 98

Agency Publicity Marketing Banking 98

Sword and the Script

APRIL 30, 2024

Corporations change service providers such as their principal bank or law firm around once every five years on average. The costs aside, ripping out old technology, say a new CRM system, and putting in something new is a change management problem. That makes sense. I couldn’t agree more. >>>

B2B 159

B2B Marketing Advertising Advertising 159

Cision

JULY 5, 2016

So obviously, advances in technology have opened up new and different ways to reach potential customers for our clients and to create marketing materials for them. Yet despite the advent of these additional communication channels and the changes in how people consume media, many of the basic marketing principles hold just as true as ever.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 213

Marketing Content Marketing Data Social Media 213

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. This number includes content creation, distribution, technology, and talent.

Financial 108

Financial Industry Report Insurance 108

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

These lists often include new technology-based PR tools or the latest social or other media platforms. First Shkreli raised consumer ire by increasing the price of antimalaria drug Daraprim by more than 5,000 percent. The bank had pressured salespeople to cross-sell to customers. Drug company CEO suffers public outrage.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Waxing UnLyrical

JANUARY 26, 2020

With the ability to create fake news and deepfakes, we will likely see these same technologies applied to attack companies to depress their stock price and help fill the pockets of some unscrupulous short sellers. We are going to continue to see Instagram influencers use the technology to blur the lines between fantasy and reality.

Ethics 23

Ethics Technology Financial Banking 23

Reputation Us

APRIL 4, 2019

Consumers, employees and investors made strong, quantitative statements that reputation plays a critical role in their decisions to purchase, engage and invest in a company,” said Casey Boggs, president of ReputationUs, a firm specializing in enhancing and safeguarding reputations for businesses and nonprofits.

Reputation 60

Reputation Study Consumer Banking 60

Bianchi Biz Blog

JULY 22, 2024

Malaysia’s robust financial and banking sectors, pro-business policies, well-developed infrastructure, and government support make it an easy place to conduct business. Cultural Sensitivity, Multilingual Consumer Market : Malaysia is a multicultural and multiracial society with diverse consumer segments.

Marketing 101

Marketing Tourism Local Government 101

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. The post Which sectors will be hot or not in technology PR in 2017? Email,” he replied.

Technology 48

Technology Automotive Retail Banking 48

Polaris

FEBRUARY 16, 2015

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. It was a sad story that pretty much went viral.

Banking 100

Banking Media Local Survey 100

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 211

Writing Communications Marketing B2B 211

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. As I mentioned we have a variety of services in-house and many of the tasks require technology.

Creativity 120

Creativity Comparison Consumer Examples 120

Prowly

FEBRUARY 3, 2025

Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name. For example, it can be playful (Ryanair), formal (Barclays Bank), or anything else that works for your business.

Branding 104

Branding Brand How To Measurement 104

PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. Technology makes this easier to do, and readers are used to seeing numbers displayed this way. Daycare sends a note that tomorrow is pajama day. And it’s time to update apps on your phone.

Employee 150

Employee Communications Storytelling Corporate 150

Stephen Waddington

APRIL 13, 2022

The Consumer Prices Index rose by 6.2% The actual number accounting for independent food banks is likely to be double. Areas of digital transformation such as education and training, healthcare and technology are likely to remain resilient. Services grew by 0.2% and construction, which fell by 0.1%. in February. A record 2.5

Energy 131

Energy Government Crisis Policies 131

Sword and the Script

JANUARY 22, 2019

He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. He’s my guest on the first Off Script Q&A of 2019. 1) Why did you write your book?

Branding 88

Branding Brand Banking Consumer 88

Melissa Agnes

FEBRUARY 10, 2015

For example: Do you have a database of your customers, clients, members or other stakeholders’ confidential information (be it their name, social security number / social insurance number, home address, phone number, banking information, etc.)? If so, how secure is this database? This requires an online vulnerability audit ).

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Mindful Marketing

JULY 17, 2021

So, is consumer space travel worth its astronomical price? Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029. In these cases, emerging consumer demand attracted competitors into the market, which helped to improve technology and lower prices. Airplanes and computers are two examples.

Tourism 115

Tourism Travel Nonprofit Banking 115

Critical Mention

JANUARY 29, 2021

World Bank forecasts a 5.2 For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. It has been almost a year since COVID-19 struck, forcing countries to shut their borders and lock its people into their homes. Influencer Type.

Branding 135

Branding Brand How To Radio 135

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. consumers say they are suspicious of news content. It’s hard to put a price tag on customer loyalty or positive perception, but in today’s unpredictable media environment, it’s like money in the bank. Technology helps it scale.

Mobile 100

Mobile SEO Reputation Web 100