Communications Conversations

AUGUST 3, 2021

It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. When they asked marketers, unsurprisingly, the top answers were engagement and content-based. Three of the top four answers hone in on content marketing or engagement.

Customer Service 205

Customer Service Social Media Marketing Media 205

Deirdre Breakenridge

MAY 8, 2017

The survey responses underscore its importance and benefits to driving awareness among target audiences, engagement, SEO and content marketing. Prior to founding CommunicationsMatch, Locke held senior Corporate Communications roles at Prudential Financial, Morgan Stanley and Deutsche Bank and founded communications consultancies. .

Agency 223

Agency Survey Social Media SEO 223

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” In banking, you’re selling your unique insights. A subreddit upended the stock market, and Bitcoin almost got to the moon. This makes sense; compliance approvals for content marketing are a notorious challenge in the industry.

Financial 129

Financial Banking How To Marketing 129

Contently - Strategy

SEPTEMBER 21, 2021

I’ve been relentlessly bullish on educational courses as the future of content marketing. You want guidance from advisors at a successful bank or the thought leaders at a B2B tech company in your field. honeybees on top of the Bank of America building. Consumers crave educational courses.

Branding 144

Branding Brand Banking Survey 144

Contently - Strategy

AUGUST 23, 2024

What is a content strategy template? A content strategy template is a roadmap for how you plan to use individual pieces of content to reach your organization’s goals. Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers?

Strategy 71

Strategy SEO Infographics Meeting 71

Deirdre Breakenridge

APRIL 17, 2017

The site has 5,000 agencies and consultant profiles in areas including crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography, and video. Listing & Search are Free. See more articles on our Insights Blog.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Cision

JUNE 13, 2017

Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations. Full-Text Syndication : republishes the original content in its entirety with a disclaimer linking back to the original version on your owned media channels.

Blogging 215

Blogging Company Engineering Airlines 215

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” the single most common answer (42%) was “the content was too general.” When asked “Why?”

B2B 164

B2B Case Study Survey Content Marketing 164

Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Financial 52

Financial Content Marketing Examples Banking 52

Communications Conversations

AUGUST 3, 2021

It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. When they asked marketers, unsurprisingly, the top answers were engagement and content-based. Three of the top four answers hone in on content marketing or engagement.

Customer Service 158

Customer Service Social Media Marketing Media 158

Sword and the Script

APRIL 24, 2018

This compounding effect is analogous to some aspects of content marketing , especially in audience growth. It’s important to note in this context, content marketing means something very specific : developing useful and relevant content consistently over time, on an owned media platform, in order to attract and grow an audience.

Content Marketing 63

Content Marketing Financial Marketing Banking 63

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. Bank on Social for SEO & PR. By implementing these 4 tactics, you can drive business ROI and also lay the seeds of success in a highly competitive market.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

DECEMBER 21, 2021

The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages. An abbreviated version of this prediction was published by the Content Marketing Institute (see below). * * *. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

SEPTEMBER 20, 2016

The important lesson here is that context matters in content marketing. To that end, the average citizen isn’t going to fact check or even apply critical thinking to the content they share. Looking for future proof content marketing help? . A small agency with experienced talent won’t break the bank.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Sword and the Script

DECEMBER 31, 2016

3) The Facebook Frozen Frog and Fodder for Content Marketing. PR is the best-kept secret in content marketing. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. 1) Game Theory: Content Marketing as an Infinite Game. 3) 11 Simple Ways for PR to Score Content Marketing Points.

Blogging 126

Blogging Content Marketing B2B Social Media 126

Shift Communications

NOVEMBER 24, 2014

Now we have an idea of what’s repeatable and what’s not, which can help to plan our editorial calendar, content marketing, public relations program, and paid media plans. Are they part and parcel of your content marketing strategy? If you didn’t actively create content around these, why did they happen?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Contently - Strategy

JULY 27, 2021

” Mint became one of content marketing’s first rags-to-riches story when Intuit acquired the company for $170 million in 2009, in large part because of how the blog had helped them establish a strong brand, acquire users, and earn their brand loyalty. .” bank to offer clients a crypto fund.

Branding 110

Branding Brand Banking B2C 110

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Beyond PR

SEPTEMBER 2, 2016

And while holiday content opens up earned media and revenue opportunities, planning all of those PR and marketing campaigns can be overwhelming. However, you don’t necessarily need to break the bank. The American Academy of Orthopedic Surgeons tackled this strategy successfully with attention-grabbing back-to-school content.

Banking 62

Banking Retail B2B Writing 62

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 145

How To Content Marketing Banking Advertising 145

Contently - Strategy

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. People respond well to CTAs if they’re specific because we all want our content to feel tailored to us.

Financial 52

Financial Content Marketing Marketing Banking 52

Contently - Strategy

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 141

Leadership Content Marketing Healthcare Google 141

Contently - Strategy

AUGUST 18, 2021

We found a correlation between a low agreeableness score and better-performing content, especially for stories about investing. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content.

Study 142

Study Branding Brand B2B 142

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. The tech PR world has no choice but to get with the “distributed ledger” program.

Trends 157

Trends Privacy Data Reputation 157

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. Key Findings.

Financial 108

Financial Industry Report Insurance 108

Sword and the Script

OCTOBER 21, 2014

The state of content marketing is – the gap between those that are good and those that haven’t started is widening. It’s a lost opportunity, for them, especially as we entering a period where we are bound to see some major disruption in the market in our lifetime where they are going to need a little trust and goodwill.

Social Media 125

Social Media Study Blogging Company 125

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 212

Marketing Content Marketing Data Social Media 212

Sword and the Script

AUGUST 26, 2014

. ——————————————————— Related content: 6 Creative PR Ideas for Blended Media. Content Marketing *is* PR. PR Strategy: Paid Media Tactics for Earning Media.

Trade Shows 131

Trade Shows Conference Pitching Meeting 131

Flack's Revenge

APRIL 7, 2016

Ryan Connors , Century Bank. The panel I’m on has good mix of of vendors, consultants and client side practitioners: Lina Roque , CA Technologies. Chandra Carson , Lindt & Sprungli. Eric Dahan , InstaBrand. Bart Casabona , Pitney Bowes. Jannette Pazer , DragonSearch. If you haven’t registered , it isn’t too late.

Tools 120

Tools Banking Technology Social Media 120

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? fixed income, equities, investment banking, etc.

Financial 52

Financial Content Marketing Marketing How To 52

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Wishing you a safe and happy holiday season.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Remote PR Jobs

SEPTEMBER 25, 2023

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. PR generates influence. Word-of-mouth PR spread on social media platforms is not only cost-effective, but highly trackable and persuasive.

Mobile 100

Mobile SEO Reputation Web 100

Stephen Waddington

OCTOBER 18, 2018

This might include Bank Holidays and Easter, political events such as a budget or election, and notable dates such as Mothers’ and Fathers’ Day. which publishes a list of Bank Holidays. It’s a form of workflow borrowed from a media newsroom. The start point for the calendar itself should be key dates.

Tools 203

Tools Web Banking Wikipedia 203

Sword and the Script

APRIL 30, 2024

Corporations change service providers such as their principal bank or law firm around once every five years on average. That means only 20% of business buyers are ‘in the market’ over the course of an entire year; something like 5% in a quarter – or put another way, 95% aren’t in the market.”

B2B 158

B2B Marketing Advertising Advertising 158