Beyond PR

SEPTEMBER 2, 2016

And while holiday content opens up earned media and revenue opportunities, planning all of those PR and marketing campaigns can be overwhelming. To compete with big name brands, you need to get creative. However, you don’t necessarily need to break the bank. Target your content distribution.

Banking 62

Banking Retail B2B Writing 62

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

AUGUST 26, 2014

. ——————————————————— Related content: 6 Creative PR Ideas for Blended Media. Content Marketing *is* PR. PR Strategy: Paid Media Tactics for Earning Media.

Trade Shows 132

Trade Shows Conference Pitching Meeting 132

Contently - Strategy

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

PRSay

NOVEMBER 15, 2019

Here, Disney sets a great example for PR pros and marketers: Content is the key to everything you do. Disney was able to launch their streaming service with a huge bank of ready-made content. That’s why, at MediaSource , we put our content team at the center of our plans.

Analytics 160

Analytics Television Banking Data 160

Buzzstream

JANUARY 20, 2025

Tank has recently been shortlisted for two UK Search Awards for the annual leave report, namely the Best Use of Content Marketing in a Search Campaign (Large) and Best Use of PR in a Search Campaign (Large) awards. BuzzStream frees up our digital PR team so they can be more creative.

Digital PR 62

Digital PR International Internal Data 62

Frederik Vincx

JULY 25, 2023

Clientele includes heavyweights such as Audi, Axa Bank, Danone, IKEA, Samsung. Lead product design and marketing. Role As a co-founder, my role was broad, mostly focussed on the creative aspects. And later creating an inbound sales engine via content marketing and conversion optimization.

Software 78

Software Banking Resources Government 78

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? fixed income, equities, investment banking, etc.

Financial 52

Financial Content Marketing Marketing How To 52

Prohibition

DECEMBER 12, 2023

These enhances creative options give content creators more flexibility and opportunity to showcase their creative flair. It has been announced that by the end of 2024, he would like X to be the go-to ‘everything app’ including being the sole platform for users’ finances – taking on bank accounts head-on.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Communications Conversations

FEBRUARY 2, 2018

I wrote about this fabulous piece of content marketing yesterday. Bank – #NiceOff campaign on Twitter. How does a bank activate its brand during the biggest sporting week of the year? Bank (@usbank) January 30, 2018. Bank checking accounts or loans? Well written. Paul over the next few days.

Digg 60

Digg Social Media Banking Sports 60

Sword and the Script

OCTOBER 29, 2016

In a piece for the AMA, titled, Half of B-to-B Marketers Say Content Marketing is Wasted on Sales Departments , he writes: “Daniel Rodriguez, vice president of marketing for Seismic, says misalignment between sales and marketing isn’t just a B-to-B problem, but there are two factors that exacerbate the problem.

B2B 60

B2B Marketing Analysis Content Marketing 60

Sword and the Script

DECEMBER 3, 2016

Agile is one of those phrases everyone in marketing seems to be talking about, but with very different ideas about what precisely constitutes “agile.”. This isn’t unusual for a profession where both creativity and data are important. 1) What is Agile Marketing Again? The Struggle is Real in B2B Content Marketing [UML].

Marketing 60

Marketing B2B Content Marketing Training 60

Waxing UnLyrical

JULY 12, 2018

Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. The site has 5,000 agency and professional profiles in areas including: crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography and video.

Brand 74

Brand Branding Banking Financial 74

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . Digital Marketers Sound Off Highlights.

Marketing 45

Marketing Insurance Insurance B2C 45

Wildfire

SEPTEMBER 4, 2018

Social media platforms, influencer marketing, content marketing and email marketing, among other tactics, have come to the forefront and can reach the public in ways that traditional media relations might not. PR myth #2: I only need PR when it goes wrong. PR myth #3: It’s all champagne and caviar, darling! .

Banking 45

Banking Education Industry Crisis 45

Communications Conversations

SEPTEMBER 15, 2020

Susan Beatty, VP-external communications, US Bank. Kristina was doing content strategy before it was even a thing (at least, in the modern-day content marketing sense). So, in many ways, those of us who any sort of content marketing should be thanking Kristina for paving the way!

Agency 78

Agency Trends Social Media Local 78

Prohibition

AUGUST 4, 2021

Reputation management involves combining social media marketing, review management, content marketing, search engine optimisation, and public relations strategies to promote and protect your online image. Businesses need to understand their online reputation and adjust accordingly. Effective Returns.

Reputation 62

Reputation Company Engineering Banking 62

Waxing UnLyrical

OCTOBER 14, 2016

Hey, Content Strategist! Ready to make some magic by walking the content road less traveled? What if, instead of doing what every single content marketing guru told you to do (“Do more!” Because we talked about time, and creativity blocks, and private v. I’m talking to you.

Travel 40

Travel Banking Creativity Content Marketing 40

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. third party tracking (e.g.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Bob Geller | Fusion PR.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press release. The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. Image via Pixabay: 1.

Engineering 120

Engineering Creativity Google Community 120

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. Key Findings.

Financial 108

Financial Industry Report Insurance 108

Rock the Status Quo

JUNE 18, 2015

What kills trust, when it comes to content marketing or even social media? If someone reading, watching or listening to your content can’t figure out how it applies to them, or what the target audience even is – how will they trust that you know what you are doing? Lack of an obvious audience.

Banking 100

Banking Small Business Reputation Social Media 100

Solo PR Pro

DECEMBER 17, 2021

Lynn Harris Medcalf, MA, APR with her client Adrenaline was recognized by PRSA Georgia for exceptional work in the program category with a Phoenix Award for their Content Marketing entry “Believe in Banking: Supporting an Essential Sector.” Kami spoke about how to protect yourself from home invasions.

Banking 96

Banking Film Transportation Financial 96

Sword and the Script

OCTOBER 8, 2016

11 Simple Ways for PR to Score Content Marketing Points. Personalization is a marketing trend that’s forever on the horizon. Has your PR firm stopped bringing creative ideas to the table? A boutique agency provides access to creative senior talent that won’t break the bank.

Marketing 119

Marketing Pitching Survey Study 119

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 144

How To Creativity Storytelling Writing 144

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” In banking, you’re selling your unique insights. A subreddit upended the stock market, and Bitcoin almost got to the moon. This makes sense; compliance approvals for content marketing are a notorious challenge in the industry.

Financial 129

Financial Banking How To Marketing 129

Sword and the Script

SEPTEMBER 17, 2016

I really like that Nadya Khoja emphasizes relationships rather than pitching in her piece How to Build Relationships With Visual Content Marketing , which she wrote for Mention , a media monitoring service. You can absolutely build relationships with content, and content marketing absolutely plays a role in media relations.

Pitching 60

Pitching Infographics SEO Creativity 60

Waxing UnLyrical

MAY 11, 2016

It requires a high level of resilience, creativity and organization. I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

JANUARY 5, 2016

Co-creativity, a PR ecosystem. “We We are moving more and more to a co-creative environment, and as such, our ability to understand audiences and bring them together for shared purposes of doing good is going to be a critical feature of an evolving PR industry in the coming year.”. Related Content Worth Checking Out.

Banking 60

Banking Marketing Wireless Advertising 60

Contently - Strategy

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively.

Content Marketing 87

Content Marketing Brand Branding Marketing 87

Contently - Strategy

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. That can lead to new high scores in the performance of your content. What is gamification in marketing?

Marketing 95

Marketing Content Marketing Analysis B2B 95

Sword and the Script

DECEMBER 10, 2024

The fear of creativity suffering is strong, what with even movie scripts being generated through AI. A return to the soul of content marketing a subscribed audience “As a concept, content marketing has gotten away from its roots. That was what made the notion of content marketing so interesting.

Marketing 216

Marketing Content Marketing Data Pitching 216

Sword and the Script

AUGUST 2, 2016

I also believe working through military policies and regulations helps me understand and anticipate the compliance and regulatory requirements of the banking, legal and healthcare industries. I think most of the discussion on content marketing comes down to a couple things. So, what’s my definition of content marketing?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 198

Marketing Employee Content Marketing Media Training 198