ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Internally, data can inform our PR strategy and make our branded content better and more engaging. Quality data has made better PR monitoring and measurement possible. Artificial intelligence.

Trends 157

Trends Privacy Data Reputation 157

Shift Communications

NOVEMBER 24, 2014

Now we have an idea of what’s repeatable and what’s not, which can help to plan our editorial calendar, content marketing, public relations program, and paid media plans. Are they part and parcel of your content marketing strategy? If you didn’t actively create content around these, why did they happen?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Sword and the Script

APRIL 24, 2018

This compounding effect is analogous to some aspects of content marketing , especially in audience growth. It’s important to note in this context, content marketing means something very specific : developing useful and relevant content consistently over time, on an owned media platform, in order to attract and grow an audience.

Content Marketing 64

Content Marketing Financial Marketing Banking 64

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 77

B2B Measurement Blogging Community 77

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 141

Leadership Content Marketing Healthcare Google 141

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 211

Writing Communications Marketing B2B 211

Remote PR Jobs

SEPTEMBER 25, 2023

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. PR is more measurable than ever. PR generates influence. PR is (nearly) immune to ad blocking. Technology helps it scale.

Mobile 100

Mobile SEO Reputation Web 100

Buzzstream

JANUARY 20, 2025

Using BuzzStream we can easily track and measure stats such as open rate and when journalists last opened our sell-ins to ensure we know when an email is hitting, and when it might need to be tweaked. Award Winning Digital PR Agency Work It feels like a pat on the back when a strategy pays off.

Digital PR 62

Digital PR Internal International Data 62

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? fixed income, equities, investment banking, etc.

Financial 52

Financial Content Marketing Marketing How To 52

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications. Uncover The Weakest Links In Your Strategy.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

Digital PR 83

Digital PR SEO Data Report 83

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future.

Education 112

Education Employee Measurement Agency 112

Solo PR Pro

OCTOBER 8, 2019

A good editorial calendar will help you establish themes and cadence for all of your content marketing. What is the process for content production? Measurement. Based on your goals, establish key metrics that will be tracked to measure your success. You can do video content on a range of budgets.

Video 55

Video Marketing Banking Strategy 55

Cision

SEPTEMBER 15, 2015

If you’ve ever received a note from a Nigerian prince offering to send you money if you send him your bank account number, you may wonder why the scammers that send you that email don’t discernibly change their unbelievable story to make it more realistic. Measure the most effective of the two options. Avoid Twitter DMs.

Course 120

Course Twitter Examples Study 120

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . Digital Marketers Sound Off Highlights. Thanks for reading!!!

Marketing 45

Marketing Insurance Insurance B2C 45

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Sword and the Script

AUGUST 13, 2019

In what could be deemed an intersection in time and the beginning of a period of transition in PR – the rise of content marketing and the fall of press releases – UBM would acquire the Content Marketing Institute for $17.6 Cision purchased those assets from UBM, a publisher and events company. Terms are not disclosed.

Technology 14

Technology Company Software Marketing 14

Wildfire

SEPTEMBER 4, 2018

Social media platforms, influencer marketing, content marketing and email marketing, among other tactics, have come to the forefront and can reach the public in ways that traditional media relations might not. PR myth #2: I only need PR when it goes wrong. PR myth #3: It’s all champagne and caviar, darling! .

Banking 45

Banking Education Industry Crisis 45

Prohibition

AUGUST 4, 2021

Still, by taking matters into your own hands and utilising various strategies for maintaining these measures, you can shape perceptions online like never before. Companies, banks, and other entities gather information about your business online before doing business with you, including investors, corporations, and banks.

Reputation 62

Reputation Company Engineering Banking 62

Critical Mention

MARCH 27, 2019

Real-time social media monitoring is essential in measuring your content strategy. Prizes don’t have to break the bank. Link building: Create as many backlinks as possible using white-hat, natural insertion into conversations, social media posts, and email messages. Observe and interact with your audience.

Strategy 61

Strategy Marketing SEO Social Media 61

Buzzstream

SEPTEMBER 3, 2024

Hi [Journalist’s Name], With the recent buzz around [Celebrity’s Name]’s extravagant wedding, many couples are wondering how they can achieve a similar look without breaking the bank. In my pitch, I might want to cite some data explaining why digital PR is trending right now.

Pitching 126

Pitching How To Digital PR Data 126

Waxing UnLyrical

DECEMBER 7, 2015

Getting Your PR Measurement Program in Shape for 2016. Why: “Unfortunately there is no silver bullet measurement tool. Facebook Ad Conversion Tracking for Smart Marketers. 6 Incredible Pointers For Making a Content Promotion Plan. ” 5.

Data-Driven PR 40

Data-Driven PR Facebook Banking Writing 40

Buzzstream

MARCH 5, 2025

If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content.

Digital PR 62

Digital PR Pitching Study Google 62

Norton's Notes

JULY 29, 2015

Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. Twitter’s approach to open data also makes measurement easy. One of my career defining roles was writing the social media strategy for a prominent central bank.

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

DECEMBER 31, 2016

In fact, time-on-page grew by 16% this year, which I’ve come to believe is a useful measure of quality. 3) The Facebook Frozen Frog and Fodder for Content Marketing. PR is the best-kept secret in content marketing. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. This post explains why.

Blogging 127

Blogging Content Marketing B2B Social Media 127

Sword and the Script

DECEMBER 10, 2019

“The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. Key Findings.

Financial 108

Financial Industry Report Insurance 108

Waxing UnLyrical

OCTOBER 7, 2016

What do you do when content gets personal, so personal, that you can’t see any other way forward? Our editorial theme this month is content (though we’ll also have posts on measurement, seeing as how that was last month’s theme, and last month was a wash). It works for me.

Banking 98

Banking Construction Corporate Course 98

Waxing UnLyrical

DECEMBER 12, 2016

Ceralytics is a content intelligence platform that identifies and predicts the topics, themes and positioning that provides the most value to your audience, giving you the insights you need to develop content and campaigns that engage and convert. We officially launched in September of 2016 at Content Marketing World.

Film 40

Film Software Measurement Data 40

Waxing UnLyrical

MAY 11, 2016

It can also be hard to measure. I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. We did not bank on that sort of measurement opportunity but it happened.

Media Relations 40

Media Relations Media Measurement Conference 40

Contently - Strategy

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively.

Content Marketing 87

Content Marketing Brand Branding Marketing 87

Contently - Strategy

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. That can lead to new high scores in the performance of your content. What is gamification in marketing?

Marketing 95

Marketing Content Marketing Analysis B2B 95

Sword and the Script

DECEMBER 10, 2024

Priority goes to crisis comm and results-measurement On the heels of a busy year, we expect 2025 to be more focused. It’s time to show results and initiate efforts that measurably move the needle. That was what made the notion of content marketing so interesting. Nicola Comelli | co-founder | Point-out 24.

Marketing 216

Marketing Content Marketing Data Pitching 216

Sword and the Script

DECEMBER 12, 2017

6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. These net more devoted readers, more qualified leads, higher conversion rates and the greater possibility of content-driven conversations.”.

Marketing 128

Marketing Content Marketing Crisis Management Data 128

Sword and the Script

DECEMBER 15, 2020

Marketing predictions. Efficient marketing execution and measurement. Too often marketers become enamored with the latest trends and tools. Marketing be nimble. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations. Time to focus on blocking and tackling.

Marketing 198

Marketing Employee Content Marketing Media Training 198