ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Word-of-mouth PR spread on social media platforms, when done well, is not only cose-effective, but highly trackable and persuasive.

Mobile 244

Mobile SEO Web Journalism 244

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. This means guest posting, connecting with influencers on social media, email outreach etc. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 215

Blogging Company Engineering Airlines 215

Deirdre Breakenridge

APRIL 17, 2017

This may be the result of taking on a new job or working on the launch of a new campaign or learning the fineries of Social Media. Prior to founding CommunicationsMatch, Locke held senior corporate communications roles at Prudential Financial, Morgan Stanley and Deutsche Bank and founded communications consultancies. .

Measurement 247

Measurement Communications Banking Crisis Communications 247

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” the single most common answer (42%) was “the content was too general.” When asked “Why?”

B2B 166

B2B Case Study Survey Content Marketing 166

Contently - Strategy

AUGUST 23, 2024

What is a content strategy template? A content strategy template is a roadmap for how you plan to use individual pieces of content to reach your organization’s goals. Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers?

Strategy 72

Strategy SEO Infographics Meeting 72

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 143

Leadership Content Marketing Healthcare Google 143

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. .”

Writing 211

Writing Communications Marketing B2B 211

Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Financial 52

Financial Content Marketing Examples Banking 52

Sword and the Script

APRIL 24, 2018

This compounding effect is analogous to some aspects of content marketing , especially in audience growth. It’s important to note in this context, content marketing means something very specific : developing useful and relevant content consistently over time, on an owned media platform, in order to attract and grow an audience.

Content Marketing 64

Content Marketing Financial Marketing Banking 64

Flack's Revenge

APRIL 7, 2016

You should really check it out if you work in social media, and are trying to get your arms around the state-of-the-technology. Ryan Connors , Century Bank. The panel I’m on has good mix of of vendors, consultants and client side practitioners: Lina Roque , CA Technologies. Chandra Carson , Lindt & Sprungli.

Tools 120

Tools Banking Technology Social Media 120

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land.

How To 145

How To Content Marketing Banking Advertising 145

Sword and the Script

SEPTEMBER 20, 2016

The important lesson here is that context matters in content marketing. Studies show that people share things on social media simply because they feel it will make them look cool. To that end, the average citizen isn’t going to fact check or even apply critical thinking to the content they share.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Contently - Strategy

AUGUST 18, 2021

We found a correlation between a low agreeableness score and better-performing content, especially for stories about investing. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. 04 and has been shared over 5,000 times on social media.

Study 144

Study Branding Brand B2B 144

Prohibition

DECEMBER 12, 2023

Bringing you another round-up of the latest social media updates, as AI continues to infiltrate, check it out below. Instagram’s AI stickers Instagram have introduced new tools for content creators to streamline reel editing, including dreamy ‘undo’ and ‘redo’ buttons to rectify small errors.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Communications Conversations

FEBRUARY 2, 2018

I wrote about this fabulous piece of content marketing yesterday. Probably the best social media tactic I’ve seen this week. Bank – #NiceOff campaign on Twitter. How does a bank activate its brand during the biggest sporting week of the year? Bank (@usbank) January 30, 2018. Well written.

Digg 60

Digg Social Media Banking Sports 60

Shift Communications

JULY 31, 2015

LinkedIn is thus shifting more of its portfolio of marketing solutions away from straight display to native content marketing and its lead generation solution, Lead Accelerator. Of the many social media ad platforms, LinkedIn’s has traditionally been one of the most expensive on a CPM basis. Christopher S.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Sword and the Script

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. I couldn’t agree more. >>>

B2B 159

B2B Marketing Advertising Advertising 159

Remote PR Jobs

SEPTEMBER 25, 2023

According to the Cision State of the Media Report , 59% of U.S. consumers say they are suspicious of news content. On social media platforms, skepticism is far greater, as it should be. Beyond earned media, typical PR tactics build relationships, engage influencers, and even help change public perception and behavior.

Mobile 100

Mobile SEO Web Reputation 100

Stephen Waddington

OCTOBER 18, 2018

It’s a form of workflow borrowed from a media newsroom. This might include Bank Holidays and Easter, political events such as a budget or election, and notable dates such as Mothers’ and Fathers’ Day. These are content management systems. This is a growing segment has developed out of the market for social media management.

Tools 203

Tools Web Banking Wikipedia 203

Contently - Strategy

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Be honest Financial content marketing is tough to create for many reasons.

Financial 52

Financial Content Marketing Marketing Banking 52

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. Aren’t our clients and employers expecting the investment (which increasingly also covers social media and content marketing) to deliver business results?

B2B 120

B2B Trade Shows Enterprise Banking 120

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. Suggesting edits to a reporter’s story.

Crisis Communications 122

Crisis Communications Creativity Crisis Communications 122

Sword and the Script

SEPTEMBER 2, 2014

A few years ago, I met him out on the social media trail. Of all the things that Steve Farnsworth is – a man who counts IBM as a client, a regular on social media power lists , and ubiquity on the web – one that stands out for me is his approach-ability. He’s brilliant — and a genuinely good guy.

Content Marketing 114

Content Marketing Mobile Google Web 114

Critical Mention

JANUARY 29, 2021

World Bank forecasts a 5.2 Choosing the right platform(s) can make or break your marketing campaign. Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. percent contraction in global GDP in 2020 due to the pandemic.

Branding 135

Branding Brand How To Radio 135

PRSay

NOVEMBER 15, 2019

Here, Disney sets a great example for PR pros and marketers: Content is the key to everything you do. Disney was able to launch their streaming service with a huge bank of ready-made content. Rather than paying for it all, they already have what they need and, perhaps more important, what consumers want.

Analytics 160

Analytics Television Banking Data 160

Contently - Strategy

OCTOBER 9, 2024

Take, for example, TD Bank. Its LinkedIn articles position it as a leader in the banking field by using articles to make announcements, highlight its commitment to diversity, offer behind-the-scenes content from leadership and educate readers on important issues. Cross-promote your content. Monitor the analytics.

LinkedIn 97

LinkedIn Analytics Banking Writing 97

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. What are the unorthodox social networks?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? fixed income, equities, investment banking, etc.

Financial 52

Financial Content Marketing Marketing How To 52

The Proactive Report

MAY 10, 2016

And it won’t break the bank. With intelligent use of small business online marketing you can expand your venture quickly. The beauty of Instagram is the appeal of visual content. Hashtags are a way for folks to search within Social Media platforms like Twitter and Instagram. Use Hashtags.

Small Business 100

Small Business Instagram Banking Fashion 100

Sword and the Script

JANUARY 9, 2018

You should also check the contributed guidelines from the publication that first published the article as often they require content to be exclusive for several days or weeks. 4) Share the content on social media (organic). So, you work really hard to get this media mention and then don’t tell anyone about it.

Media 121

Media B2B Groups Conference 121

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences.

Financial 62

Financial Banking Content Marketing Writing 62

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Leveraging social media: PR agencies can create and share engaging content, infographics, and videos to raise awareness and educate the public about cybersecurity threats and preventive measures.

Education 112

Education Employee Measurement Agency 112

Bad Pitch Blog

APRIL 23, 2012

Some rotating feature banners could highlight content from the brand''s passionate consumers, and more of Starbucks'' consumer-facing, social content. Both help reinforce the brand''s social media focus. But other newsrooms also feel more like an owned media bank where content is deposited.

Pinterest 72

Pinterest Engineering Banking Video 72

Beyond PR

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 77

Blogging Company Engineering Airlines 77

Communications Conversations

SEPTEMBER 22, 2017

Social Media Marketing World. Content Marketing World (just a few weeks ago!). And, I know a lot of people from Minnesota visit San Diego each year to attend Social Media Marketing World. When you’re a solo, the four grand comes straight out of your bank account. PRSA National.

Conference 60

Conference Industry Hotels Local 60

Cision

SEPTEMBER 15, 2015

But here’s the catch: if implemented appropriately, email and social autoresponders can be an economical, effective means to scale your outreach. Differing from an email subscription or a social media post, autoresponders are automated messages that are triggered by a specific subscriber or follower action.

Course 120

Course Twitter Examples Study 120