PRSay

AUGUST 16, 2022

While I discovered this platform during the height of COVID when creative solutions were needed for social impact initiatives, we continue to use it to host virtual 5Ks. During the client’s inaugural 5K in 2020, about 60 participants ran, walked, or biked, donating $1,500 to Second Harvest Food Bank. . • RunSignUp. Gifts for Good.

Company 158

Company Nonprofit Apparel Banking 158

Cision

JULY 5, 2016

If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic. If I won the lottery, I’d…buy a house in the Outer Banks. Rapid Fire Round. I always thought I’d be…an attorney like my father.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

AUGUST 17, 2015

Buyable Pins are currently limited to iOS apps , and a few corporate and e-commerce platforms but are expected to expand in the future. Businesses are doing creative stuff with Pinterest. Odds are that Bank of America didn’t come immediately to mind, but that’s the answer. What business is it? Conclusion.

Pinterest 120

Pinterest Banking Mobile Trends 120

PRSay

NOVEMBER 15, 2019

Disney was able to launch their streaming service with a huge bank of ready-made content. Your team may not have blockbuster movies at its disposal, but without the ability to create your own original content, you’ll be spending money just to acquire what a group of creatives could already have been producing for you.

Analytics 160

Analytics Television Banking Data 160

PR for Anyone

MAY 26, 2024

Whether you’re planning a high school or college graduation party, there’s no need to break the bank. With a little creativity and some budget-friendly tips, you can throw a memorable bash. Creative Gift Box A DIY gift box for cards is a great addition. Let’s dive in! This is your time to shine.

Banking 130

Banking Writing Creativity YouTube 130

Waxing UnLyrical

APRIL 5, 2012

In my mind, at least, there is an art to that aspect of our profession… the careful orchestrating of events, the timing of messaging, the careful melding of medium and message to ensure maximum impact… that absolutely drips creative thinking… sheer artistry! He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter.

Publicity 104

Publicity Insurance Insurance Nonprofit 104

ImPRessions - Crenshaw Communications

JULY 24, 2023

He even changed the corporate name to “X” a couple of months ago, so that one isn’t new. However aspirationally, Twitter has tried to link the new brand to coming attractions, and in fairness, Elon Musk has previously mentioned adding new services to the platform. So far, so good. And, did I mention they will use AI?

Twitter 156

Twitter Banking Brand Branding 156

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Here are some of the business results achieved: Banking category conversation up 66%. Share of Voice reached 55%.

Publicity 93

Publicity Banking YouTube Social Media 93

Waxing UnLyrical

FEBRUARY 12, 2014

Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. Communication Guest Posts Kirk Hazlett Public Relations creativity critical thinking curiosity pr' He blogs at A Professor’s Thoughts.

Nonprofit 95

Nonprofit Television Banking Radio 95

Waxing UnLyrical

JULY 24, 2017

Because I cross-posted a few photos from Instagram to Facebook and Twitter (mostly FB), and got creative with hashtags, people I already knew IRL started following me on Insta, as well as people I didn’t know. And in just a few clicks, what started as a cold or relatively lukewarm connection (e.g.

Banking 97

Banking LinkedIn Facebook Community 97

Waxing UnLyrical

NOVEMBER 9, 2017

Not because we weren’t creative enough, or weren’t strategic enough, or didn’t think big enough. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. But because we DID.

Banking 51

Banking Training LinkedIn Google 51

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 211

Writing Communications Marketing B2B 211

Waxing UnLyrical

SEPTEMBER 12, 2012

I often write, both for Waxing UnLyrical and for my own blog , about passion and creativity, and I am constantly urging my undergrad PR students at Curry College as well as my graduate-level Organizational and Professional Communication students at Regis College to “think outside the box”… to be curious.

Publicity 91

Publicity Radio Nonprofit System 91

Waxing UnLyrical

JUNE 21, 2017

Silver lining–Can produce creativity! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. A3: Small budget = ppl have to add on to other work, takes more time.

Agriculture 81

Agriculture Measurement Banking Resources 81

Mindful Marketing

AUGUST 9, 2019

Probably not, but now one creative company rewards kids for reading while they get their haircut. So, the reading program seems sustainable, but shouldn’t we be cautious about such corporate influence in children’s lives? Maybe you babysat, mowed lawns, or did chores around the house. Did you ever get paid to read?

Corporate 86

Corporate Banking Sports Community 86

Mindful Marketing

JULY 17, 2021

On July 11, Branson, founder of Virgin Galactic and a variety of other Virgin companies, became the first of the execs to experience outer space when his corporation’s SpaceShipTwo carried him and a small crew to an altitude 9.5 Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029.

Tourism 116

Tourism Travel Nonprofit Banking 116

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. And, that getting to it isn’t always obvious or easy. Let me provide an example.

Branding 74

Branding Brand Banking Financial 74

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. Agency B: A boutique integrated and brand/creative strategy firm. What are agency partnerships? It was painful.

Agency 75

Agency Creativity Media Relations Nonprofit 75

Waxing UnLyrical

SEPTEMBER 20, 2018

Image: James & Carol Lee via Unsplash, Creative Commons CC0. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. Sorry, Colonel Jessup … my publics can handle the truth. He blogs at A Professor’s Thoughts.

Ethics 74

Ethics Nonprofit Guidelines Exercises 74

Waxing UnLyrical

MAY 8, 2012

More to the point, the unabashed pride that Stan takes in his creation… made very successful thanks to the hard work, creativity, dedication, enthusiasm, and devotion of each and every member of the team… filled the building. He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter.

Employee 75

Employee Nonprofit Banking Meeting 75

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. Getting around that obstacle calls for creative thinking.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. It also gives us a wide paintbrush to be creative and unique in how we engage with our key audience. Introduce yourself – who are you and what do you do? At SA, I lead a team of PR dynamos.

Measurement 65

Measurement Course LinkedIn Banking 65

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. Royal Bank of Canada had an answer: Get everyone involved. Royal Bank of Canada had an answer: Get everyone involved. So, how do you scale your financial content creation efforts?

Case Study 52

Case Study Financial Content Marketing Study 52

Mark My Words

SEPTEMBER 29, 2017

In a speech yesterday to mark the Bank of England’s 20 year independence from government May rebranded herself as saviour of Free Market Capitalism. As the corporate comms world well knows any re-brand will fail if it is in slogan. As any economist will point out the celebration of the market in and of itself makes no real sense.

Branding 60

Branding Brand Conference Energy 60

Sword and the Script

OCTOBER 29, 2016

The first problem is the increased complexity of purchasing decisions made in large corporations. Has your PR firm stopped bringing creative ideas to the table? Has your PR firm stopped bringing creative ideas to the table? A boutique agency provides access to creative senior talent that won’t break the bank.

B2B 60

B2B Marketing Analysis Content Marketing 60

Waxing UnLyrical

JUNE 5, 2018

In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. A2: from @mikefalkow Your gut may be very creative, but it can’t beat actual data #measurepr. A2: from @mikefalkow Your gut may be very creative, but it can’t beat actual data #measurepr.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Shift Communications

MAY 7, 2015

Mary says her writing skills are a huge help in PR and that she’s never intimidated by titles now after interviewing CEOs of major corporations and managing directors of investment banks on a daily basis. If you’re looking to transition into a creative role, a degree or a few extra classes can help.

Agency 60

Agency Industry Healthcare Banking 60

Waxing UnLyrical

MAY 27, 2017

Be creative, evoke whatever emotion you’re going for … do all those things you’re supposed to do. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. That pisses me off. But don’t lie.

Customer Service 67

Customer Service Insurance Insurance Banking 67

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Bank and Optum. Where is she now?

Marketing 60

Marketing Leadership Creativity International 60

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. Companies, banks, and other entities gather information about your business online before doing business with you, including investors, corporations, and banks. Effective Returns.

Reputation 62

Reputation Company Engineering Banking 62

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. How can you create campaigns, blog posts, and more that resonate with your audience?

Storytelling 40

Storytelling Banking Training Writing 40

Waxing UnLyrical

MARCH 7, 2016

International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

NOVEMBER 28, 2016

The creative director of Il Pelicano, Marie-Louise Scio. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. And that sometimes means telling a customer to p**s off. Learn fast. Who inspires you? Sophisticated.

Banking 40

Banking Community Conference Training 40

Waxing UnLyrical

MAY 2, 2016

Why: “Likability is neither predictive of creative effectiveness nor highly correlated against other key metrics,” says Angie Jeffery as she explores why producing campaigns based on likability alone leads to “underperforming ads and millions of dollars in wasted media spend.”. Why Are So Many Likable Ads Ineffective? .

Training 40

Training Banking Pitching Writing 40