Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 211

Writing Communications Marketing B2B 211

Frederik Vincx

JULY 25, 2023

Clientele includes heavyweights such as Audi, Axa Bank, Danone, IKEA, Samsung. Role As a co-founder, my role was broad, mostly focussed on the creative aspects. Frederik’s diverse creative skills, resourcefulness, and honest feedback make him a vital team member. Lead product design and marketing.

Software 78

Software Banking Resources Government 78

Communications Conversations

OCTOBER 13, 2015

Bank is the title sponsor for the new Vikings stadium here in Minnesota. With so few employees using LinkedIn Publishing as a storytelling tool, couldn’t companies hand-pick star volunteers, and provide a bit of coaching and assistance in helping them tell their volunteer stories there?

Corporate 60

Corporate Creativity Employee Instagram 60

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. Visual storytelling is worth a thousand words: Use it to simplify complex information. Royal Bank of Canada had an answer: Get everyone involved.

Case Study 52

Case Study Financial Content Marketing Study 52

Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. million likes.

Financial 52

Financial Content Marketing Examples Banking 52

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. It also gives us a wide paintbrush to be creative and unique in how we engage with our key audience. Introduce yourself – who are you and what do you do? At SA, I lead a team of PR dynamos.

Measurement 65

Measurement Course LinkedIn Banking 65

Prohibition

DECEMBER 13, 2022

This could include holidays, such as Christmas, Valentine’s Day or Bank Holidays, key events , such as sporting events or awards, or awareness days that are relevant to your brand. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so.

Digital PR 62

Digital PR Analysis B2C Examples 62

Waxing UnLyrical

JUNE 5, 2018

– Digital and visual storytelling. In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. A2: from @mikefalkow Your gut may be very creative, but it can’t beat actual data #measurepr. – Some basic html knowledge.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world. Thanks for reading!!!

Marketing 45

Marketing Insurance Insurance B2C 45

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. What You Can Learn About Storytelling from Charity Water. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Image: Alan Bishop via Unsplash, CC Zero.

Storytelling 40

Storytelling Banking Training Writing 40

Buzzstream

SEPTEMBER 11, 2024

We’ve had to get really creative and rely on free tools and data in order to get big results. Um, and we basically have like this big bank spreadsheet of just all of these amazing campaigns that we’ve seen. And using the data, playing around, being creative with it to then find the story. some sort of idea.

Digital PR 87

Digital PR Travel Data SEO 87

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 213

Marketing Content Marketing Data Social Media 213

PRSay

APRIL 18, 2024

We are creators, storytellers and writers. Her storytelling is personal and intimate and gives a glimpse of what she’s feeling at the moment. Song: “Bigger Than the Whole Sky”) Inspire creativity. While most PR professionals will never win any Grammys, we share more in common with the megastar than you might think.

Leadership 188

Leadership Storytelling Viral Banking 188

ImPRessions - Crenshaw Communications

JUNE 28, 2023

These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation. Where PR falls short Even the best PR program is limited, however.

Technology 170

Technology Strategy Privacy Healthcare 170

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. PR grows more in demand. third party tracking (e.g.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 144

How To Creativity Storytelling Writing 144

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. 29) A logical investment in creativity. “As ” Jered Martin | OnePitch.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. What was the name of your first school?" and "what was your first car?"

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Sword and the Script

AUGUST 2, 2016

I also believe working through military policies and regulations helps me understand and anticipate the compliance and regulatory requirements of the banking, legal and healthcare industries. That’s why both PR and advertising need strong storytellers and clever marketers.”. Content is content. But again, it’s about balance.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Stephen Waddington

MAY 12, 2019

The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast. Social media posts on Facebook and Twitter travelled around the world and back on Bank Holiday Monday. There’s a full write up on my blog. ??

Local 60

Local Storytelling Exercises Banking 60

Waxing UnLyrical

APRIL 4, 2016

Why: “With the help of social media, brands are increasingly turning to the general public to come up with creative ideas and share them with the world,” says Jack Simpson as he explores why this “encourages people to engage with a brand in a more meaningful way than something like watching an ad.” ” 7. ‘PR

Banking 40

Banking Social Media Storytelling Training 40

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent.

Social Media 116

Social Media Marketing Media Creativity 116

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Creative employee communications. “2021 will be the year of communicating creatively with employees – Zoom fatigue is real and it’s not going away any time soon. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 198

Marketing Employee Content Marketing Media Training 198