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This case study is from the people at Tank, a digitalPR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data.
Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digitalPR” approach. You can check out their original conversation about product-led digitalPR on their blog. It’s truly good content, digitalPR.
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
I was clueless about the world of DigitalPR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, DigitalPR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.
I’ve been looking to speak with more in-house brands who have had success with digitalPR. I looked to Chris Lewis , the Associate DigitalPR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digitalPR content has to do with personal finance and money.
However, it also comes with the unique challenge of delivering results in digitalPR on a lean budget. Tips for Doing DigitalPR on a Low Budget Based on our chat, here are some great tips for doing digitalPR on a small budget. Content led, you know, digitalPR. I want to get into this.
If you missed it, Alice Walker-Gibbons , the DigitalPR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). I’d highly recommend checking it out if reactive PR is on your radar.
Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. Automated coverage book. Journalist activity scores.
According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. this year, slightly more than forecast in December 2023. million users Facebook : 3.59
You know what’s awesome about a digital event? As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. Doing it live from a REAL event! So please mark your calendars for Tuesday, July 12th from 12-1 pm ET, and RSVP to our Facebook event.
Why These Work for DigitalPR City studies have proven to be a tried-and-true digitalPR strategy because they make great news stories. SEO Rankings DigitalPR and SEO work well together. Travel Association , the World Bank , the United States Census Bureau , and others. Look at social media.
National Avocado Day”, “International Sloth Day” or “Bring a Potato to Work Day” are just a few of the many examples of this kind of activity that are constantly popping up and trending on social media. But some of these actually have a very minimal effect on the relationship between the brand and consumer.
Chris is the co-founder of UK-based digitalPR link building agency, Linkifi. Can you define digitalPR? So the way that I feel about digitalPR specifically is that it’s it’s link building, but it’s earned media link building. What role does SEO have in digitalPR these days?
We expect something amateur in appearance from an intern or student – but in business, it separates entry level providers from those we trust to be effective. A post about a boat loan might target consumers who love boating, but it doesn’t connect to the overall brand of a commercial bank. Poor quality.
At a time when businesses are struggling to break through the noise and in-person meetings are rarely possible, digitalPR platforms like Prowly bring more value than ever.” click image for higher resolution) * * * Do you work for a company that develops software for the PR profession? priced a $4 billion IPO on July 22, 2020.”
Bekki Ramsay, DigitalPR Manager at UK agency RVU , posted about how she re-angled a piece of existing content. It’s a very detailed post with really great tips for digitalPRs. She was full of unique insights and tips for re-pitching your content and digitalPR in general. Bekki: Yeah. Bekki: Yeah.
Britt Klontz | Founder, DigitalPR Consultant | Vada Communications 4. My prediction is therefore that we will see job cuts in comms departts and the need for PRs to showcase their value internally more than ever before. Hinda Mitchell | President and Founder | Inspire PR Group 30.
So, I wouldn’t bank on this strategy long term on its own. This is the data-driven digitalPR approach at work. Verdict: Scaling to an international audience can bring in a lot more traffic. For the links placed on the page, I doubt they have much value, much like a link from a sponsorship logo or reviews badge.
Her approach to digitalPR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digitalPR. Olivia: Yeah. I can do that.
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